China Household Electrical Appliances Association recently released last year's statistical data. In 2011, the industry-wide industrial output value exceeded 1.1 trillion yuan, an increase of 17% over 2010; the industrial sales output value was 1.07 trillion yuan, an increase of 17%, but it was nearly 31% faster than 2010. Have come back down.
Xu Dongsheng, general secretary of the Household Electrical Appliances Association, said that last year, the output of refrigerators was 73 million units, an increase of 8% to 9%; the output of air conditioners was 105 million units, an increase of 16.7%, and the washing machine increased by 10%. The microwave oven remained the same as last year. However, this data is based on the performance of home appliance policy dividends under the performance of the response, with the home appliances to the countryside, trade-in, energy-saving Huimin and other policies have been withdrawn, the 2012 home appliance industry really makes people "kneading sweat."
However, in 2011, when the overall contraction and adjustment of the industry, it also ushered in the upgrading of product structure to the high-end. According to China Yikang retail monitoring data, the retail sales of high-end refrigerators such as three-door, multi-door, and door-to-door have increased by 26.5%, 32.4%, and 13.4% respectively in November last year, while the retail sales of single-door refrigerators and double-door refrigerators are It decreased by 2.9% and 14.2% respectively. The main factor supporting the increase in retail sales of air conditioners is also the upgrading of product structure. The proportion of inverter air conditioner retail sales rose to 47.5% in the first 11 months, up by nearly 20% from the previous year. Regarding the home appliance structure upgrade in 2012, the industry generally believes that energy-saving upgrades are the trend. In particular, the industry's recognition of the “energy-saving benefits†policy will be re-introduced as a new stimulus policy, and the household appliance industry's energy-saving level will again reach a big step.
Xu Dongsheng, general secretary of the Household Electrical Appliances Association, said that last year, the output of refrigerators was 73 million units, an increase of 8% to 9%; the output of air conditioners was 105 million units, an increase of 16.7%, and the washing machine increased by 10%. The microwave oven remained the same as last year. However, this data is based on the performance of home appliance policy dividends under the performance of the response, with the home appliances to the countryside, trade-in, energy-saving Huimin and other policies have been withdrawn, the 2012 home appliance industry really makes people "kneading sweat."
However, in 2011, when the overall contraction and adjustment of the industry, it also ushered in the upgrading of product structure to the high-end. According to China Yikang retail monitoring data, the retail sales of high-end refrigerators such as three-door, multi-door, and door-to-door have increased by 26.5%, 32.4%, and 13.4% respectively in November last year, while the retail sales of single-door refrigerators and double-door refrigerators are It decreased by 2.9% and 14.2% respectively. The main factor supporting the increase in retail sales of air conditioners is also the upgrading of product structure. The proportion of inverter air conditioner retail sales rose to 47.5% in the first 11 months, up by nearly 20% from the previous year. Regarding the home appliance structure upgrade in 2012, the industry generally believes that energy-saving upgrades are the trend. In particular, the industry's recognition of the “energy-saving benefits†policy will be re-introduced as a new stimulus policy, and the household appliance industry's energy-saving level will again reach a big step.
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