The new officials took office for three fires, and Rory Read, who took over as the CEO of AMD, was naturally the same. According to internal sources, Rory Read is preparing to adjust AMD's overall long-term strategy and start a new transformation. Rory Read's many key transformations in helping Lenovo helped Lenovo's success in the global PC market. This experience will surely be brought to AMD. It is still unclear exactly what he intends to do, but according to the current environment, mobile markets such as tablet computers and smart phones are inevitably the top priority.
AMD is trying hard to enter the tablet market and will only strengthen it in the future without weakening it. Although AMD has repeatedly declared that it will not be a smartphone processor, it is believed that the time has not come. Such a big cake, AMD, can't be blind and must accelerate its action. Netbooks are a lesson from this.
AMD in the Hector Ruzi era focused on the server market, because it was more profitable; Dirk Meyer's AMD paid more attention to the mobile platform of the laptop and took great care of the desktop, and the priority of the server was obviously lowered; Rory Read certainly will Focusing more on flat-panel computers, ultra-thin notebooks and other areas (this is where Intel takes exceptions), the prospects of Fusion APU in these places are still promising, and may even choose to develop smart phone processors, or even exclude mergers and acquisitions. Likely, NVIDIA bought baseband chip maker Icera.
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