There are currently 5 lighting markets in Dalian. Among them, Dalian Friendship Lighting Wholesale City has tasted Dalian Happy Home Furnishing City and Dalian Huanan Lighting Wholesale City, as well as Dalian Houyan Lighting City and Dalian Jinsheng International Home are currently attracting investment. There are currently 800 lighting merchants in Dalian, of which about 500 are located in the above three lighting stores, and most of the lighting brands are concentrated in the Dalian Friendship Lighting Wholesale Market.
New brand entry difficulties
In Dalian, from the establishment of the Dalian Friendship Lighting Wholesale Market in Dalian's first professional lighting market in 1998, major brands began their journey to conquer the Dalian market. Since the lighting merchants in Dalian were relatively conservative at the time, they were basically based on business groceries, and there was no awareness of the brand. Not to mention the new brand, even the brands that have been formed in the South at that time are more difficult to enter the Dalian market. With the rapid rise of the lighting industry, several relatively mature brands have gradually developed, and a number of emerging brands have been involved. Overall, the Dalian lighting market has been difficult to settle in, and the growth rate is very alarming.
NVC Lighting is one of the leading brands in the region. It has been in the local market for 8 years, and the number of outlets has reached 9, with annual sales exceeding 20 million yuan and sales staff reaching 50. It has become one of the best brands in the region. According to Wang Zhaohua, the brand agent of Dalian Yunguang Lighting, this year, NVC lighting billboards and body advertisements have been added in various important areas of Dalian, and 800 square meters of shops have been used to make NVC lighting flagship stores. At present, the flagship store has been renovated and officially opened.
The Panasonic brand is one of the local old-fashioned brands. It has a history of 20 years in the local area, and the number of outlets has reached more than 10, with annual sales exceeding 20 million yuan and sales staff reaching 30. It is a local old brand. Competing with Panasonic Lighting is also Philips Lighting, which relies on natural development, does not set up a specialty store, and lacks innovative capabilities, but the foundation is still a part of the local backbone.
Xinteli brand is one of the local new brands. It has been in the local area for 3 years, and the number of outlets has reached 5, with annual sales exceeding 15 million yuan and sales staff reaching 30, which was raised two years ago. One of the brands. According to Zhang, the brand agent Dalian Guangda Lighting, the sales of New Terri in Dalian have been steadily rising in Dalian after the young people became the mainstream of lighting consumption. Even with all kinds of disasters this year, the sales of new products are still increasing. Other cutting-edge brands include Qilang and Prevet.
The Osage brand is one of the local potential brands. It entered the Dalian Friendship Lighting Wholesale Market and Dalian South China Lighting Wholesale City at the beginning of this year. There are also 2 outlets, making it one of the few potential brands in the region. According to Liu Lijie, the general manager of the Dalian Osage store of the brand agent, this year's Osage goal is directed at 10 million yuan. The classical decoration of the Dalian market has become a local trend, so Osage's market prospects in Dalian are very optimistic. Other leading brands include Caesarlin and others.
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