Annual Online Retail Trading Breaks 1 Trillion

Alibaba Group announced yesterday that at 9:50 pm on November 30 this year, its Taobao and Tmall trade volume exceeded RMB 1 trillion for the first time this year. Alibaba said that the transaction amount of 1 trillion yuan represents a fundamental change in the format, circulation, and manufacturing of China's retail industry. In the future, the society will generate 10 million small enterprises that are born on the Internet and produce 10 million couriers. And 10 million online customer service personnel eventually served 1 billion consumers.

The province distribution map of 1 trillion yuan in transaction volume shows that the Yangtze River Delta and Pearl River Delta accounts for the most outstanding proportions, with Guangdong accounting for 12% of the total, ranking first, and Zhejiang, Jiangsu, and Shanghai accounting for 10%, 9.5%, and 7 respectively. The proportion of % is ranked first in online shopping. The turnover of Shandong and Beijing in the Bohai Economic Circle is also between 5% and 7%. Sichuan accounted for 4.3% of the 1 trillion yuan turnover, ranking sixth in the country, and Hunan, Hubei, Henan, Liaoning and other regions accounted for 3% to 5% of the one trillion yuan. People in the industry believe that the release of spending power in the third and fourth tiers is the most important source of growth for domestic demand in China. The online shopping landscape also shows the trend of the eastern coast extending inland.

Changes in the online shopping landscape also represent that consumer inequality is being resolved through online shopping. "The same 40 yuan coffee can not buy Starbucks in the county, and online shopping can be." Alibaba Group responsible person explained that there is a huge inequality in consumption itself, people in small cities must first-tier cities to buy To big brands, it is not possible to solve them in the local market. In fact, brands like Uniqlo, GAP, ZARA are also attractive to young people in third-tier cities. In this context, the Internet and e-commerce can precisely achieve the equality of consumption and release this part of consumption. According to Ma Yun, Chairman of the Board of Directors of Alibaba Group, the key to promoting domestic trade is to stimulate domestic demand. Whoever can quickly enter third-tier, fourth-tier cities or enter the central and western regions will be able to seize the market.

According to eMarketer, a market research institute No. 9, China’s e-commerce retail scale reached US$55.37 billion in 2011 and is expected to increase by 94.1% in 2012. The growth rate is much higher than that of the United States, which ranks fourth in the global market. In 2013, the retail scale of China's e-commerce is expected to surpass Japan, replacing the UK's second largest global position. However, Alibaba Group proposed that the transaction volume of RMB 1 trillion indicates that the entire supply chain system of the retail and service industries will undergo tremendous changes, and related industries such as logistics and network distribution need to develop in conjunction with it. Statistics show that in 2011, Taobao and Tmall created direct employment for 2.708 million people, and driven 7.181 million indirect employment. The number of direct and indirect employment created in 2012 is expected to reach 4.677 million and 13.33 million.