Apple will release a new machine on September 17. According to foreign media reports, employees of Apple's after-sales service department have recently received an internal memo. From the content of the memo, the much anticipated new iPhone, including iPhone 8, may be at 9 Released after the 17th of the month.
As early as May 4th, market research organization IDC announced the report of China's smart phone market in the first quarter of 2017. China's smartphone market shipments increased by 0.8% year-on-year. Huawei, OPPO, vivo and other domestic manufacturers surpassed Apple, which topped the top three sales. Apple's sales in China's market decreased by 26.7% year-on-year. Clearly, Apple is preparing to counterattack in the second half of 2017 to regain lost market share.
Benjamin Geskin, the breaking newsmaker, disclosed part of the internal memo. The memo wrote: "As you know, the company will release some new products in September. The number of after-sales calls is likely to soar. In order to cope with this situation, the company now makes provisions: employees in the after-sales service (AppleCare) department must not Leave from September 17th to November 4th."
Recently, major mobile phone manufacturers in China are frequently launching new products. On May 26, Huawei held a press conference in Changsha, officially launching the second generation products Nova2 and Nova2 Plus of its nova series. These two mobile phones focus on high-profile and dual-shot self-portraits, mainly for young white-collar workers. The brand spokesperson of nova is Zhang Yixing and Guan Xiaotong, and Zhang Yixing also visited the site of the conference as a product platform. It is reported that Nova2 is priced at 2,499 yuan, and officially opened for sale on June 16.
Another example is OPPO official announcement that the OPPO R11 new product launch will be held on June 10. The domestic mobile phone market is in full swing, but the real mobile phone market has shown signs of saturation, the main increase comes from the replacement. The latest IDC report shows three major trends in the slowdown in Asia Pacific mobile phone growth:
1. 67% of former Apple mobile phone users in the Asia-Pacific region will choose to purchase new Apple phones here, and 61% of Apple mobile phone users are satisfied with their mobile phones. This means that once the iPhone 8 is released, a good experience will drive large-scale changes for old users. machine.
2, 43% of the former Samsung mobile phone users will choose to continue to buy new Samsung mobile phones, but 39% of Samsung Android users are willing to buy new iPhone phones. The brand loyalty of Samsung mobile phone users is not high, and Android users are also potential Apple mobile phone buyers.
3, 45% of users in the Asia-Pacific region believe that the smartphones produced by Chinese manufacturers are worthwhile, which is 69% in the answer from Chinese smartphone users. 36% of Indian users believe that the quality of Chinese mobile phones is very good, indicating that Chinese smartphone manufacturers have great potential in the Chinese market and the Indian market.
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