We know that after the WWDC keynote speech last month, Phil Schiller, senior vice president of global marketing at Apple, and Craig Federich, senior vice president of software engineering, were interviewed by John Gruber. We have already introduced most of the content of this interview before. The media today revealed the last part of the interview. The topics they talked about are Apple and Confidential.
John Gruber said that every time there are various "Reuters" before the launch of new products, will Apple be so angry?
Schiller nodded in agreement and admitted that they were indeed angry, so Apple decided to increase its security.
The scene atmosphere has also undergone a great transformation.
Schiller said: "We are doing a lot of work on hand. Everyone in the group is working hard for these tasks. When working with suppliers and partners, we also pay great attention to confidentiality."
"Undoubtedly, it's really very difficult to keep secret." Schiller continued: "We can't possibly make any secrets, but our team is really trying."
Federich and Schiller said that Apple attaches great importance to confidentiality because they respect engineers who are developing new products.
Apple engineers were really angry when new products were leaked or exposed. "This behavior is a huge harm to their efforts for new products."
"A lot of things that were released yesterday (the day that the WWDC keynote speech was held) were not leaked, they were not written by the media, and there were no screenshots," Schiller said. "And for me, I first thought of it. It is for these product development teams that they are happy that they can enjoy the moment that they can go home and say to their children, 'Look, this is what I developed before,' and you can feel fun from such conversations."
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