Electronic enthusiasts eight o'clock: According to foreign reports, at the end of this year, Apple will let augmented reality applications into the billions of mobile devices.
Although Alphabet's Google (microblogging) has released augmented reality tools three years ago, its features are currently only found in a few mobile phones and are not widely accepted. Third-party developers believe that unlike Google's situation, Apple can easily pair software and devices, which allows it to quickly regain lost ground.
"When Apple's new device has augmented reality, my app will soon reach millions of phones," said augmented reality app developer Alper Guler. “This is an important update that will allow us to move forward a big step.â€
Augmented reality technology overlays digital information. For example, it can show the price of people or products in a video game in front of people in the real world. On the other hand, virtual reality technology allows users to fully immerse themselves in the digital experience. Investment bank Goldman Sachs predicts that by 2025, the augmented reality and virtual reality technology market will reach $182 billion.
When Apple released iOS 11 last month, the company launched "ARKit." Apple also uses ARKit to demonstrate its ambitions in augmented reality. ARKit is able to take advantage of the cameras on each iPhone and iPad, as well as the various sensors in these devices, which will leverage the superior capabilities of Apple devices to create an accurate augmented reality experience. So far, almost all analysts believe that the effects of ARKit are incredible.
Google launched Tango, the first generation of augmented reality software system, in 2014, and in January this year demonstrated a new generation of systems. But unlike ARKit, Tango uses a variety of sensors that work with specialized processors and cameras to accurately map the surrounding area for augmented reality. As of now, Tango has only appeared on two different smartphones - Lenovo's Phab 2 Pro and ASUS's ZenFone AR - and the software requires a large number of hardware sensors to keep it running. Apple's ARKit uses the iPhone's existing hardware, such as cameras and gyroscopes, to achieve similar results.
The crux of the Google problem lies in the so-called fragmentation. When it updates the Android mobile operating system, hardware manufacturers and mobile network operators often delay the time it takes the phone to adopt the new operating system. This means that the latest features, such as Tango, can only reach a small fraction of Android's more than 2 billion active devices. Apple designed software and hardware to better control the operating time and operation of the operating system on the iPhone. The result: 86% of Apple's mobile devices run the latest iOS operating system, while Android devices running the latest version of the Android operating system are only 11.5%.
When it comes to building a new augmented reality ecosystem and hoping that third-party developers can develop applications for millions of smartphone users, there are major flaws. Tango is currently only supported by a small number of Android devices, and developers are not willing to take risks to develop applications for the Android system because they are worried that no users will use such applications.
Apple will not encounter this problem. If half of Apple's devices download a new iOS 11 operating system this fall, it means that 500 million iPhones and iPads will support ARKit. (Although there are currently more than 1 billion Apple devices running iOS worldwide, some older devices are no longer able to support iOS 11). But for augmented reality application developers, this is still a large, almost ready-made market.
The designers of digital studio Dift CollecTIve have already considered Tango, but have not used it. But since Apple released ARKit at the developer conference, Dift CollecTIve developers have developed an augmented reality experience, including a computer-generated rocket landing in a pool and a 3D moon floating in the middle of the living room. Charly De Venezia, the company's head of operations, said, “For us, publishing is the main direction of progress.â€
De-Venice explained that even Google’s later augmented reality software does not require 3D sensors. Hundreds of different models of mobile phones use different versions of Android, which means that developers need to do a lot of extra work. According to Google's own statistics, as of early July this year, there are 7 different Android operating systems in the global mobile device. Because developers must test and optimize augmented reality applications for a wide range of devices with different display pixels and different performances, "it does require a lot of work before driving augmented reality applications to the market," De-Venice said.
As of the goal, Google has not commented on this. But the company is doing everything it can to solve the fragmentation problem. Google launched Project Treble in May this year, hoping to simplify the vendor adaptation process to speed up system updates and address fragmentation issues.
Matt Miesnieks, a partner in augmented reality and virtual reality investment firm Super Ventures, believes that requiring Android hardware manufacturers to adhere to strict camera standards is a prominent obstacle. However, Apple designed its own hardware and software, so the camera in the company's mobile phone can match the special requirements of ARKit. "The reason Android can't compete with ARKit is because OEMs need to effectively standardize their camera systems," Miesnieks said.
After experiencing the early promotion of Tango and the plight of Google Glass, Google’s current Augmented Reality project seems to have given way to other projects. Google Glass is no longer sold to consumers, and Tango only supports two phones.
But for Apple, ARKit has a broad user base. Bloomberg previously reported that Apple's technicians are developing a smart eyewear, and that the next-generation iPhone may have front and rear 3D sensors. 3D sensors improve accuracy when placing virtual items in a real environment. Avametric CEO Ari Bloom, who provides augmented reality tools for the fashion industry, believes this is especially important for e-commerce applications. “If you want to show a product to consumers, accuracy will become especially important,†he said.
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