Car audio books into the Chinese market New Blue Ocean US penetration rate of 30%

A few days ago, China's "Listen" Economic Summit Forum and the "One Road to the World" car audio book project briefing was held in Beijing. According to Xiao Chunxia, ​​Marketing Director of Beijing Longjie Network Culture Media Co., Ltd., the car audio book originated in the United States and has been over 75 years old. Along with the growth of the automotive industry. In big cities such as Los Angeles, New York and other places in the United States, traffic jams are very serious. Therefore, people think of ways to make full use of time. Car audio books have been born. Since people are free to choose what they like to listen to, they are more personalized than radio stations and have developed very quickly. Nowadays, in the United States, almost 10 individuals have 9 cars owned by people. As many as 3 people listen to audio books, the penetration rate is about 30%, and the traditional CD format still dominates with a market share of 72%. The price of audio books per car is about twice that of traditional books.

In China, Beijing Longjie Wangda Culture Media Co., Ltd. is the brand owner of “all the way to the world” and the pioneer of the car audiobook market. Since 2005, it has started market research. After several years of practice, Chinese car populations also like car CDs. However, compared with storytelling, comic dialogue, and music, car audio books are more viscous to them. Most people are eager to enjoy the latest popular through the ears. Bestseller to keep up with the trend of the times. As a result, all over the world established a best-seller, which only serves the strategic position of the driver. It has established a solid cooperative relationship with Sinopec and PetroChina's 40,000 petrol stations throughout the country and established a content reserve of up to 40,000 episodes. Two boutique best-selling audiobooks are launched each month. In a completely personalized way, the driver’s models are matched to the corresponding CD or MP3 version, delivered directly to the door, and a brand new blue ocean is opened. The customer renewal rate is as high as 80%.

At the meeting, Du Xianchao, deputy general manager of the International Copyright Exchange Center, introduced the Chinese government’s support policy for the audio book industry. On July 22nd, 2009, China's first special plan for the cultural industry - "planning for the revitalization of the cultural industry" was approved by the State Council's executive meeting. This is another important industrial revitalization plan after the revitalization plan of the top ten industries such as steel, automobiles and textiles, marking the rise of the cultural industry as a national strategic industry.