"I don't want you to say that from the middle of this month, the price war of our color TV products has already started. This round of offensive is estimated to last for more than half a month." Zhong Zhifeng, general manager of Skyworth Guangdong Branch, told the Nanfang Daily reporter in Guangzhou. The reporter noted that in addition to Skyworth, domestic brands such as Konka, Hisense, Changhong and some foreign brands have also joined the price reduction trend of color TV products.
Different from the traditional LCD TV products as the main color TV, in this round of price reduction boom, the industry has always been regarded as the high-end LED TV bear the brunt, the price of domestic 46-inch LED TV new products has fallen below the 9,000 mark, setting a new low. The foreign-branded products of the same size also fell to around 14,000 yuan.
Insiders pointed out that due to the large-scale price cuts of LED TVs, the share of LCD TVs will gradually shrink in the subsequent sales of color TV products, and in order to further clear inventory, the next trend of LCD TV price cuts will become more obvious.
LED TV massive intervention
"In Skyworth, the sales target of LED TVs this year is 4 million units. From the recent market sales situation, LED TVs are gradually accepted by consumers." Zhong Zhifeng told reporters that only in the area he is in charge of, LED TVs currently account for 50% of the total, and are expected to reach 70% by the end of this year.
The reporter noticed that, unlike the short-lived hot effect of 3D TV at the beginning of this year, LED TVs with low consumption and high definition have become the focus of major mainstream color TV manufacturers. The person in charge of TCL Multimedia told reporters that during the May 1st Golden Week, LED TV will also become the main product of TCL.
Not only that, but domestic brands such as Hisense, Konka and Changhong have also gathered LED TVs. The relevant person in charge of Hisense Guangzhou Branch said that although LED TV was not widely accepted by consumers last year, it seems that this year’s trend is accompanied by LED TV prices have gradually fallen, and the popularity of LED TVs has arrived.
In addition to the domestic color TV brands, the reporter noticed that the Japanese and Korean color TV brands led by Sharp also boldly included LED TVs in the May 1 price war. Among them, Sharp 46-inch LED TVs participated in the home appliance chain store enterprise version on the basis of trade-in, The price has dropped to 14099 yuan.
LCD TV ushered in a rush
"Toshiba 32-inch LCD TV trade-in discount 2699 yuan", "Sony 46-inch full HD LCD trade-in discount price 6899 yuan", "Skyworth 47-inch third-generation cool open full HD old-for-new discount price 5999 yuan", in this price cut In the craze, whether it is a foreign brand or a domestic brand, LCD TV has almost become a product that major color TV manufacturers are eager to stock up.
Zhong Zhifeng told reporters that although the backlights are different, the LED TVs are obviously more environmentally friendly and energy-saving, so that they can be quickly popularized when the price is fine-tuned. In comparison, today's traditional LCD TV products are at the price, In terms of performance, there is no way to take advantage of it.
The relevant person in charge of Hisense Guangzhou Branch also said that the price of domestic LED TVs is quite close to that of LCD TVs in terms of current market prices. "At present, LED TVs have gradually replaced the market share of LCD TVs. ."
Insiders pointed out that in the following year, due to the constraints of the film source, 3D TV can not become the mainstream of the market in the short term, and LCD TV products are gradually surpassed by LED TV due to their advantages in performance and price, or will usher in The smashing of goods.
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