Spring and autumn change, years of vicissitudes. In a blink of an eye, Hall New Wind, a subsidiary of Shenzhen Gaoke Jinxin, also ushered in its first first year. 2017 is an important year for corporate strategy adjustment. It is a year of capital enthusiasm and industry focus, and also a year of vitality for the overall new industry. This year, the market has changed the enterprise, and at the same time, the company has catered to the market, but the eternal is the initial heart of every Hall.
Have the courage to meet the rapid layout adjustment of the tuyere
Since the establishment of the parent company Gaoke Jinxin in 2005, it has initially started in the field of industrial air purification, focusing on industrial purification and research and development of fresh air systems. In 2009, the industry's first NEPT high-efficiency purification and long-lasting clean technology was first revealed in the industry. In May 2011, the company established the largest fresh air system industrial park in Chibi, Hubei. With the attention and understanding of smog in 2013 and the grasp of the market rhythm, in 2014, we began to transform the industrial air purification into the development of civil fresh air system, seeking new breakthroughs in core technology and maintaining “three highs and two lows†in product performance. The technical standard has six core technologies (high-new air volume, high purification rate, high intelligence, low energy consumption, low noise). Through the predecessor of the purification industry, the accumulation of technical experience and continuous polishing, and finally, completed in the past three years. The research, development, production and market application of the civil fresh air system series products have realized five series (wall-mounted, cabinet-type, ceiling-type, air-clean, personal fresh air mask) products for the full-scenario application layout, absolutely leading the domestic similar The level above the product.
Constant exploration of technology makes Hall full of honor
　　 In 2017, with the keen sense of smell and judgment, Hall New Wind (Beijing) Technology Co., Ltd. was established in Beijing. In July of the same year, Beijing was the center, which integrates marketing, operation, sales and after-sales. The National Service Operation Center, which comprehensively radiates national service capabilities, and the establishment of the Intelligent Fresh Air Experience Hall. Taking the former Shenzhen headquarters as a product research and development center, Beijing as the national operation center, and Hubei Chibi as the production base, Hall Xinfeng has completed the important strategic layout of the company's three core bases.
Breaking the inherent tradition to cater to innovative ideas
Hall New Wind grabbed the Internet business opportunities, constantly injecting new vitality into the company itself, began to explore the new model of Internet +, showing its brand value with a new look, and opening a multi-channel e-commerce service platform with high efficiency, convenience and labor saving features. The stickiness and exposure of the brand itself will also be more viscous. At the same time, through a number of brand-level shaping: including the first to launch the live broadcast of the industry's "big coffee said fresh wind" video, invited the relevant industry guests to explain the importance of indoor respiratory health through their different fields of perspective, which is popular for the public to popularize the fresh air system and Environmental knowledge is a good way; together with the Hall family to establish more than 50 Hall lines under the experience of joining the exhibition hall, to better popularize the new wind attempt and user cognition; participate in FM87.6 "Happy Life" for indoor Respiratory health is the topic of topic participation, participate in and record the Beijing Life Channel "Life + Weekend Chat - Let the House Breathe" program recording, etc., through a lot of efforts and effects, constantly let consumers to the new wind industry and Huo Brands and products form awareness and understanding, allowing consumers to truly understand the importance of indoor health and to help consumers improve their health needs. The effective combination of online and offline development has also helped and exposed the user's own user education. Breaking the traditional model of the past and opening up new ideas for e-commerce is a manifestation of Hall's new winds advancing with the times. It is a manifestation of the continuous release of fresh blood and new energy.
The vertical grinding production process is only for continuous advancement
Innovation is productivity, and innovation is the constant empowerment of companies. From the traditional production 1.0 manufacturing to the 2.0 era, in addition to the fundamental changes in the production process, production technology and supply chain management are also quietly changing: in July this year, a new product launch conference was held in Chibi, Hubei, and it was launched. H602 Plus, a high-value cabinet product that is open to the whole machine, has a milestone product innovation in Hall's full range of fresh air products. This is another major breakthrough in Hall's production process. It is currently The only two-way flow cabinet type fresh air product in the domestic market that uses plastic full-opening molds, which has high hardware requirements for all aspects of the production park, and an open mold product needs to be under human, material and financial resources, and Enterprises must have the pre-brand precipitation and user word-of-mouth complement each other, both performance and technical skills, and finally the final presentation of new products.
　　 Not only that, in 2017, Hall first took the lead in the industry to adjust the warranty period of the original machine for 1 year/motor 3 years to the warranty period of 2 years for the whole machine/5 years for the motor. The upgrade of the product also means that the company has determination. And confidence, through the quality of the product's essential quality, is conducive to reducing the initialization service from the source, which is also a substantial benefit to the user to rest assured that the brand will increase confidence. In recent years, the whole industry of Xinfeng has faced the problem that the production does not have a large-scale mass production, and this Hall broke the production capacity with the introduction of the new H602 Plus, which was promoted and polished in the implementation process. The small conclusion is to control the production of parts and components of various industrial chains by generating large-scale production, so that consumers can ultimately benefit and let the people use high-quality products with excellent quality and reasonable price.
Strengthen service awareness and improve service capabilities
Just like the language of the industry, it will be able to become a member of the future home appliance industry at a rapid pace. Then, if one needs to rely on the "three-point product and seven-point installation" of the new wind products, if you want to dig deeper into the needs of consumers, the company will continue to innovate. Service is even more important in the process of brand building. Although these years have enhanced the awareness of fresh air and health, there is still a lot of resistance to the full entry into the family: there are limited resources in the family, and the common problem of tight area. The oversized fresh air products make many families discouraged; the property is to maintain the community. Consistent appearance, prohibiting the private installation of fresh air system to damage the environment, etc., so that the new wind products into the thousands of households still need time and brand precipitation test. In view of the problems in the new wind industry and the common problems in the industries such as unequal information and incomplete services, Hall Xinfeng has developed an internal CRM platform, which has realized a full-life professional one-stop service from consultation to purchase to after-sales service. The internal business process service management informationization has been improved, and the traditional Internet-based thinking of traditional enterprises has been integrated, effectively controlling the whole process of customer service and greatly improving the control of consumer management. So for the service link, the new wind industry does not have the ability to cover the offline nationwide service and after-sales capabilities and deep solution capabilities. For this reason, Hall has initially formed a three-center layout with core services in 17 years. A national marketing system.
At the same time, Hall completed the online multi-channel e-commerce platform business operation in 17 years, and strives to become a new focus of online business competition by improving service quality. The service has naturally become another standard of Hall at the service level. The 7*12-hour online customer service mechanism has been launched. The assessment of employee literacy and professional skills will be continuously optimized and upgraded in daily work. Through the improvement of brand self-ability, it will also influence and promote the more standardized development of the overall industry. By the end of 2017, Hall has completed nearly 200 dealerships in various provinces and cities in China, and established seven offices in Beijing, Shanghai, Guangzhou, Zhengzhou, Chengdu, Wuhan and Changsha, and has become a leading position in the domestic fresh wind industry. Through the continuous improvement of brand influence, product iteration and technology innovation, the company will radiate more secondary market areas in the next three years, and will introduce fresh air products into thousands of households.
Never forget the beginning of your heart
Consumer demand for fresh air products is shifting from the initial panic demand products to the current quality-improved products and just-needed products. This also means that the changes in the fresh wind industry are also showing signs of change and seeking newer changes.
For the goal of Hall Fresh Air in 2018, Hall Xinfeng founder Wenxun proposed: Through the company to continue to meet market demand and in-depth research and development, accelerate the introduction of products that are more suitable for the family's family, and conform to the domestic housing structure. Let the new wind products become the household essentials, this is Hall's goal and the constant self-discipline.
Hall Fresh Air R & D team by senior purification expert Civilization President
　　 Hall will also build products with high-quality standards, build a framework to join cooperation, open more channels and platform cooperation, cover a broader national service platform and other models to increase support for dealers to attract investment policies. We will rely on our strong R&D strength, perfect industrial chain layout and high-quality services to produce “home-made†products that are proud of our people.
Company Introduction
Hall Fresh Air is a wholly-owned subsidiary of Shenzhen Gaoke Jinxin. It is a high-tech enterprise integrating scientific research, production, sales and service. It is the leading brand in the intelligent new wind industry. It owns the leading brand of “Kinghonorâ€, ​​“Hall†and “Jinxinâ€. The company has nearly 100 scientific research personnel and more than 500 employees. It has strong production and research and development capabilities. Hall New Wind has cooperated with many well-known university laboratories such as Peking University, Ocean University and City University of Hong Kong to achieve technical achievements. Transformation, leadership and participation in the drafting of a number of national and industry standards.
Shenzhen R&D Center: Hall Fresh Air R & D team is led by the senior purification expert Civilization President, with many doctors, masters or above professionals in the industry. By 2017, it has developed and patented nearly 60 patents, including more than 12 invention patents. The Hall Fresh Air Research Institute and the professional research institutes have cooperated in depth, and established a research laboratory in conjunction with famous universities to seek new breakthroughs in core technologies!
Beijing Operation Center: The Beijing Operation Center is fully responsible for the construction and operation of the domestic market, channels, training and service systems. The operation center now has 1,500 square meters of service space, over 500 square meters of intelligent fresh air experience hall, and domestic leading service capabilities.
Hubei Chibi Production Base: To build a large-scale international fresh air system production base. The largest fresh air system industrial park in China can meet the production capacity of 500,000 fresh air system products every year.
Business development process
In 2005, the parent company of Shenzhen Gaoke Jinxin was established to focus on industrial purification and research and development of fresh air systems;
In 2009, the industry pioneered NEPT's high-efficiency purification and long-lasting clean technology, leading the industry;
In 2011, the Holmow North Xinfeng Industrial Park was put into operation, and the resume was a large-scale new wind industry base in China;
In 2014, through the national high-tech enterprise certification, the first civilian use can only be launched on the new wind system, creating a precedent in the industry;
In 2015, Hall first launched a full range of intelligent new style, the first ultra-quiet and whole-home recycling technology;
In 2017, the National Operations Center (Beijing) was launched to form a national service network centered on Shenzhen, Hubei, and Beijing, and a large-scale service capability integrating research, production, and sales.
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