At the 2016 Mobile World Congress, a visitor was experiencing the HTC Vive virtual reality helmet. (Xinhua News Agency, photo by Lino de Vallier)
Xinhua News Agency, Barcelona, ​​March 1st, New Media Specialist (Reporter Zhang Jiawei, Feng Junwei) At the Mobile World Congress in Barcelona, ​​HTC’s executive director of the HTC VIVE business, Wang Congqing, said in an interview with Xinhua News Agency on the 1st. Virtual reality (VR) and augmented reality (AR) technologies will merge in the future, and which company wins the VR market will win the AR market.
Although for many people, the World Mobile Congress is a “mobile conferenceâ€, some emerging products such as wearable devices, virtual reality and augmented reality devices are also the categories promoted by major exhibitors. Especially in the important topic 5G of this conference, the immersive experience brought by virtual reality devices is often used as an example to describe the use scenarios of the new generation network.
For example, in this pavilion there is a large booth on HTC VIVE products, showing the latest high-performance virtual reality helmet products and related accessories. The reporter tried on this seemingly cumbersome device, and the visual immersive effect produced by it was far superior to the ordinary "mobile phone box", and the price was far beyond.
Wang Congqing said: "VR and AR think that it is two things. It is actually one thing. In the next five years, the equipment on your head must be AR and VR. The real future equipment will not just be done. AR or just doing VR, when it is really popular, these two must be one thing."
He said, for example, it is impossible for consumers to buy different TVs, one to play black and white pictures, one to play color pictures, one to broadcast three-dimensional pictures, and to attract them to buy, they need to be equipped with these on the same TV. The combination of functions, virtual reality devices and augmented reality devices is the reason.
Many people know that augmented reality technology should start from the world-famous mobile game Pokemon. The game uses augmented reality technology to combine the real world with the virtual elves. Players can collect pet monsters everywhere, and ordinary blocks become part of the game. . At present, technology giants such as Microsoft are vigorously developing hardware products related to augmented reality.
The development of virtual reality is relatively mature, from the cheap "mobile phone box" to high-performance helmet equipment has a wealth of product choices. Several leading companies in the industry are working hard to build a virtual reality content ecosystem to attract more consumers to buy.
Regardless of whether the future is converging, in the current initial stage, the industry is more optimistic about the performance of helmet products using these two technologies. International Data Corporation previously predicted that between 2015 and 2020, shipments of such equipment will achieve a compound annual growth rate of 108.3%, and shipments will reach 76 million by 2020.
Wang Congqing also said that high-performance virtual reality devices such as HTC VIVE are still only suitable for indoor use, but future virtual reality devices may be as light as current glasses, and accessories such as handles will become smaller and smaller. more convenient. If then, you will need support for 5G networks.
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