So many people do VR tours, but few do it. The 90-year-old girl may be saying "We will be finished by VR alone."
Judging from the current level of VR technology, it is impossible to get a sense of satisfaction with field trips while lying in the home and wearing glasses. Therefore, VR should play a icing on the cake. How to integrate VR and tourism appropriately, connecting Shenzhen Wutong Mountain a young startup company, they have the most say.
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- Intelligent maps with VR panoramas become cultural markers for art towns
VR Panorama Map: Interactive Cultural Landmarks
The founder of the company is a junior girl – Hua Xia. The Wutong Culture Communication Co., Ltd. founded by her is rooted in Wutong Mountain, Luohu District, Shenzhen, and has a history of one year. Over the past year, Huaxia’s entrepreneurial team has been promoting the development of the brand of Wutong Mountain Art Town. The VR smart map to be understood this time comes from this project.
The panoramic map of the artistic town is produced by a professional development team. Open the panorama map on the mobile phone, click on the upper left corner to browse the other productions of the production team. Click on the upper left corner to adjust the panorama map mode. The panoramic map of the town offers two perspectives: the normal perspective and the asteroid view, and the asteroid view, which is the fisheye perspective, can exhibit a stunned spatial squeeze effect. In addition, the map can be used not only to move scenes on mobile phones or tablet devices, but also to provide VR mode, which can be adapted to six kinds of mobile VR devices including a cardboard. Among them, the viewer can adjust the adapted screen size, interpupillary distance and VR head display. .
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The map of the Wutong Mountain Panorama includes a total of 18 pictures. The 18 pictures are mainly divided into two contents - streetscapes and art galleries. The main streets and cultural and creative industrial parks are introduced. Basically, they also cover the cultural landscape worth visiting in Wutong Mountain. As with other panoramic maps, each attraction is equipped with detailed information. Whether it is in the hand or on the head, this VR panorama map can support the movement of space. As the audience's real position moves, the position of the audience in the town will also change.
We found that this map is different from the general panoramic travel application. It also has the ability to leave a message like the public number, and at the same time, the message can be specified like a Facebook circle. It can be seen that the creators have added the interactive nature of the map. This is also a highlight of the town map and other tourist panorama maps.
“A lot of people came to climb Wutong Mountain and did not know there is an art town at the foot of the mountainâ€
Huaxia told reporters that she came to Wutong Mountain in 14 years and discovered that it is not only a national 5A ecological scenic spot, but also a characteristic small town with an artistic atmosphere at the foot of the hill. Many original artists are stationed there, and people’s life is very gentle. This is the fast pace of Shenzhen. A peaceful land in the city. She wanted to promote this characteristic town to the outside world and decided to leave school to start business. In the first year of her founding, she founded the Art Town and cooperated with the artists of Wutong Mountain to hold several events. She contracted a number of public welfare projects in art towns. Gradually, her efforts received rewards, and the influence of the art small towns. The power is also increasing day by day. However, Huaxia is not satisfied with these results. Her original intention has not changed - "Let more people understand this place of love."
The launch of VR maps is an important step planned to achieve this goal. “Wutong Mountain is the rear garden of Shenzhen. All cars pass over a bridge. Once the bridge is closed, we are isolated from the outside world.†Hua Xia said that people outside of the country actually understand the natural scenery of Wutong Mountain, but the cultural landscape at the foot of the mountain is Little is known about the hidden hidden routes of the town on the Baidu map. In order to introduce this hideaway to people and show the unique cultural landscape of Wutong Mountain, the town launched VR panorama map. Through the VR map, people outside can directly see the town's streets, shops, and other landscapes. They can also go deep into the symbolic cultural scene of the town, enter the artist's creative environment, and experience the essence of the town's art. The formerly isolated town is now slowly entering the people's mind through the wrapping of a tech coat, displaying its beautiful side.
Town founder: We'll be done with VR alone
In practical terms, this VR application is not innovative. The application of VR panorama has appeared very early. It is also a search engine on Google's application platform. (By the way, the airpano produced by Russia, the scene and the picture quality are very high quality. This book is often used in this application. Travel the world). By attracting the hidden tourist traffic by collecting characteristic scenery, the VR panorama in the market is probably the same, and the art town is no exception. The difference is that the VR panorama map introduced by Art Town is not a single-handedly battlefield but is carried on their main “smart map†as a tourism hotspot in the overall featured service platform. At present, the main town of the art town is a multi-faceted life scene service on the platform of smart maps. As one of the features of the VR panorama map as a whole platform, it can be seen that before attracting foreign tourists, it is the key to gaining a firm foothold in the local area.
For the audience of the art town and the prospective audience, this vr product not only brings them the attractiveness of science and technology, but also brings familiar affinities. It is true that with the introduction of smart maps, the fans of the township platform have become more and more popular, but whether or not the tourism effect brought by the VR panorama can be quantified is still a problem. Huaxia told reporters that VR is not the core of smart maps, nor is it the main helper of powder suction. Although it is a tourism hot spot, it has obviously promoted popularity and web traffic, but most of the fans attracted are not because of this new technology. Instead, make choices based on the overall services of the platform. “The operation of a featured town was entirely due to VR's death.†Huaxia went on to say “I want to learn octopus, not the strong sailor with only my arm.â€
"In the first half of this year, the Wutong Mountain themed VR animation will be launched, and we will make it profitable."
Hua Xia said that the VR panorama map is only a small test, VR animation to be developed in the future is the key project. For the VR, a new technology product, Huaxia is obviously full of confidence. She told us “VR animation will become the focus of the future. At present, our VR panorama map is of a public interest nature, but in the future we will make it profitable for this VR animation.â€
According to Huaxia, unlike VR panorama maps that are based on cultural landscapes, the VR animations to be developed in the future are based on the natural scenery of Wutong Mountain. The technical development in interaction and virtual perception simulation will also greatly exceed the former. . Good content needs good equipment to support. Huaxia told us that with the rising popularity of art towns, the government intends to support the development of the characteristics of art towns. At present, the two sides are also negotiating on some investment issues. If they are successful, the town The VR Experience Zone will be set up. Visitors can climb the mountain to swim in the water, and they can return to the scenery and relive the endless scenery.
VR tourism is still at an experimental stage. There are too many homogenous products in the market. However, VR's current products are not enough to support the core competitiveness of similar products. They are desperate and fearful of the future. As an art town, it is still a good strategy to implement VR tourism under the current limited technical background.
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