China's color TV industry ushered in the winter, according to the Austrian cloud network data show that this year's color TV industry's profits have fallen below 1%, which is believed by the industry, TV hardware sales "gold" close to exhaustion. Some analysts also pointed out that the so-called winter is just a cold winter in the old color TV business model. This is precisely the turning point for the adjustment of the Chinese TV industry. The old-fashioned TV industry is far from reaching the ceiling.
Just when many home appliance manufacturers are in anxious, why did squid LeTV dare to break through 1% color TV industry? Summarizing its development path, it mainly grips the profitability of the latter item and the two ace cards of the high-end line. Perhaps this is exactly the path taken by the home appliance manufacturers to break through collectively.
After the profit card: everything has just begun
For the new LeTV, dare to fall through the 1% color TV industry continues to touch the play, but because it holds the "gold Lord" this trump card. Liang Jun admits that LeTV has a stable user base on the TV, and 5 million boot users every day. Even if it does not sell new TVs, the company can recover hundreds of millions each year.
For another example, LeTV has a top-level IP in the field of hunting grounds. It does not have a lot of traffic and income, especially with the hunting game. LeTV, members, advertisements, etc. can all be sold. It is bound to be To make other vendors jealous. According to media reports, the play was starred by Hu Ge and has been classified as Super TV and LeTV. It has not been broadcast first. It is seen as the most anticipated urban drama in the second half of 2017 after "The People's Name." .
In short, LeTV’s approach is to rely on the revenue of the content server to make itself alive. Compared with the fierce competition on the TV side, the spelling content service has an advantage over a video company that started out as a video. This is a life-saving straw for other color TV manufacturers. The hardware and content of the TV complement each other. They don't know how many people buy a member for a "whole-network single broadcast" variety show or TV drama. Can not be underestimated.
In addition, as the smart TV market matures, it is believed that revenue from big-screen shopping, large-screen advertising, and large-screen games will far exceed the profits of the hardware itself. Everything has only just begun.
High-end route card: hidden mystery
According to the summary report of China's color TV market released jointly by China Electronics Industry Association and AVC, the demand for color TV in 2017 has entered the stage of quality improvement from the stage of volume growth, and the market is experiencing dimensional upgrades, functional upgrades, and high-end demand. The mega trend, among them, the intelligent large-size ultra-thin TV is more sought after by consumers.
These show that consumption upgrade will bring more market space for high-end products. For home appliance manufacturers, the transition to high-end can only come out of the price quagmire. Like LeTV, from the configuration, design, performance and other aspects of the TV to achieve the highest end, through high-end products gather high-end user crowd, and then let high-end users contribute additional profits, this is the LeTV Super TV breakthrough the TV industry bottleneck market Strategy.
In fact, the high-end routes have hidden mystery, to meet consumer trends and meet the high-end needs of users, not only help improve the brand's reputation, open the market, do not rule out the birth of high-end products like Apple's mobile phone; Second, the high-end products corresponding For the high-end user population, they also have the most high-end service requirements and have more commercial value.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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Guangdong Kaihua Electric Appliance Co., Ltd. , https://www.kaihuacable.com