[PConline News] On the afternoon of September 17, the Ministry of Industry and Information Technology released the "Home Appliance Industry Operation Situation from January to July 2014." Data show that from January to July, China's home appliance industry's main business income has grown steadily, and total profits have increased substantially. Industrial upgrading and product structure adjustment have brought dividends to China's home appliance industry.
Empty ice production growth washing machine slightly lower
Data show that from January to July in 2014, the cumulative production of household refrigerators was 58.743 million units, an increase of 3.4% year-on-year; the cumulative production of room air conditioners was 10.039 million units, an increase of 14.7% year-on-year; the cumulative production of household washing machines was 38.434 million units, a year-on-year decrease of 2.5%. %.
In July, household refrigerators produced 8.321 million units, a year-on-year decrease of 5.2%; room air conditioners produced 12.316 million units, an increase of 7.4% year-on-year; and household washing machines produced 5.811 million units, an increase of 6.2% year-on-year.
Production and sales rate maintained a slight increase year-on-year.
From January to July 2014, the sales rate of the home appliance industry was 96.7%, which was the same as in the same period of 2013; the cumulative export delivery value was 203.23 billion yuan, a cumulative increase of 3.4% year-on-year.
In the month of July, the sales rate of the home appliance industry was 96.3%, which was a decrease of 0.4 percentage points from the same period of 2013; the export delivery value was 28.89 billion yuan, a year-on-year increase of 10.2%.
Steady growth in main business income
From January to July 2014, the main business income of the household appliances industry was 789.03 billion yuan, a cumulative increase of 10.8% year-on-year; the total profit was 43.99 billion yuan, a cumulative increase of 23.3% year-on-year; the total tax amount was 20.11 billion yuan, a cumulative increase of 19.6% year-on-year.
PConline Comments: This time, the Ministry of Industry and Information Technology credits this profit growth to industrial upgrading and product structure adjustment. In fact, industrial upgrading and product structure adjustment are easier said than done. The industry's so-called smart, Internet-selling products are difficult to really open up consumers. Demand has exploded. This is due to the long-term maturity of the home appliance industry. The so-called industrial upgrading, first, the product itself from the mainstream to the high-end, and second, the company's services from production or foundry to upgrade from the R & D, procurement to retail, wholesale, warehousing and logistics industry chain full integration and operation. However, at present, the performance of domestic manufacturers in these areas has not yet been seen at a glance.
From the data point of view, the statistics of home appliances are three major white goods, namely, ice wash, the first half of this year, the growth is relatively strong air-conditioning products, the other two product lines are only slightly up, which is also with the main business The growth of income forms a correspondence. The increase in profits should actually be a self-recovery of the market after the energy-saving subsidy policy is withdrawn, that is, the market's expectation of product prices has returned to normal values, and the price space after the energy-saving subsidies are withdrawn has been filled. It seems to be just that.
Looking into the future, after the real estate industry gradually returns to rationality, it should be able to stimulate some of the rigid demand that has been suppressed in recent years due to restrictions on purchase restrictions. This will slow the dividends for the appliance industry, and the outlook for the operation of home appliances in the next few years is promising. .
In general, the home appliance industry should gradually enter the right track. The exit of energy-saving subsidies and the rational return of the real estate industry are all powerful factors that make the industry return to market mechanisms. In the long run, with the further development of urbanization and The continuous innovation of the Internet sales platform will enable the home appliance industry to obtain business dividends in the mid-to-long term. These favorable factors are believed to really promote the industrial upgrading of the home appliance industry. As the saying goes, the industry is returning to a market-oriented mechanism and the sound development of the industry as a whole can be expected.
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