Korean company LG Electronics will launch e-commerce in China this year

Foreign-funded enterprises have realized that the transition depends on the shortcomings of Gome, Suning and other chain channels. Korean enterprises LG Electronics will launch e-commerce in China this year. Du Hua, general manager of LG Electronics' South China Region, said that this year LG began to develop online from the offline to conduct e-commerce transactions. In addition, due to the increasing demand for urbanization in rural areas, the growth rate of the secondary and tertiary markets is much higher than that of the primary and secondary markets. LG plans to infiltrate the products into the secondary and tertiary markets.

In addition, in the launch of the next-generation display technology OLED products, Du Hua revealed that LG's 55-inch OLED TV is scheduled to be launched in Beijing in May 2013. Du Hua pointed out that one of the core of LG's strategy this year is to use China as a strategic market. “Put the latest and highest-end products into the Chinese market and increase coverage through organization and channels.”

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