Leafless fan user characteristic analysis

Concerned about the analysis of the user's crowd characteristics As a new type of creative small household electrical appliances, leafless fans have attracted attention from all sectors of the community. Let's take a look at the characteristics of the crowd of people who are concerned about leafless fans:

From the above two basic distribution diagrams, it can be seen that the current fanless fan user population is mostly male 20-40 years old who are engaged in education or IT industry, high school or higher education.

According to the analysis results, this part of the population is generally white-collar workers in IT or education companies.

Leafless fans use crowd characteristics analysis Leafless fans receive the characteristics of their own products (see leafless fan features), introduce air into the air, and finally release air to maintain good air quality during air flow. And smoothness, but because the outlet is not as large as a traditional fan, it is bound to produce friction with the frame, due to the high-speed rotation of the motor, it will inevitably produce a sound, which is also the biggest technical obstacle of the current bladeless fan products (see no leaf fan noise problem) .

For the above features, no leaf fan is practical with the crowd:

1. Children: Since the vaneless fan has eliminated the blades of traditional fans, this greatly increases its safety performance, and even naughty children will not be worried about being hurt by fans.

2, pregnant women: due to the characteristics of this group of people, can not receive too much temperature difference (traditional fan's wind is very fierce, air conditioning, resulting in temperature changes too much), so that the use of a smooth airless fan, to a certain extent, can guarantee temperature change;

3, the elderly: with the above characteristics of the crowd, the elderly are generally relatively weak physical, too much change in temperature does not benefit from physical health.

Under normal circumstances, the above population does not pay much attention to the non-leaf fan. On the contrary, the high attention of the male to the product indicates to a certain extent that the fanless fan population is not necessarily the official user population (if female Although clothing is the most concerned woman, but the majority of men who make purchases.

To sum up, the user groups faced by the non-leaf fan market are generally high-end users. These users generally have higher quality requirements. For bladeless fan manufacturers, improving product quality is the basic guarantee for acquiring users and the market. .