The world's first ultra-high-definition Blu-ray player system single-chip solution supporting high dynamic range imaging
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21ic MediaTek Inc. has announced the world's first high-integration 4K ultra-high definition Blu-ray player system single-chip solution MT8581 that supports ultra-high definition (UHD) and high dynamic range imaging (HDR). With this product, the clarity and contrast of the display are greatly improved compared with similar products on the market. MediaTek is the only chip manufacturer in the world that focuses on Blu-ray players, and is a leader in technology leadership and market share.
The MT8581 delivers up to four times the pixel density of current Blu-ray players, subverting traditional visual experiences and delivering crisp picture quality, giving users an immersive viewing experience.
Chen Guanzhou, executive vice president and co-chief operating officer of MediaTek, said: "Lianfa Technology specializes in the research of advanced multimedia technology, which allows us to gain insight into the various multimedia needs faced by the high-definition screen era. Using MediaTek's solutions, regardless of Consumers choose which viewing format to get the most stunning and clearest visual experience. Comparing the revolutionary leap from VHS recorder to DVD player, HDR 4K Ultra HD Blu-ray player will once again subvert the family view Shadow experience. With global leadership, we will continue to invest in technology research and product development for ultra-high-definition multimedia technology."
HDR is recognized in the industry as the standard for improving the quality of picture display. Compared with ordinary digital imaging or photography technology, it can display the brightness of the screen display in a larger dynamic range.
The MT8581 not only supports video playback in Blu-ray, DVD and CD formats, but also supports the latest features of Blu-ray Disc (BD-ROM) such as BD-Live and BonusView. The solution allows consumers to extend video from DVD format to 4K format, and from 4K format to non-4K format, to better match screens and discs that support different standards. Whether it is 4K (3840 x2160) audio and video content in HEVC, H.264 and VP9 formats, or traditional 2K (1920 x1080) audio and video content in MPEG-2, VP8 and VC-1 2K formats, MT8581 supports 60-frame rate decoding. . In terms of audio decoding, the MT8581 supports audio decoding in multiple formats such as Advanced Audio Coding (AAC), Dolby Digital, Dolby Digital Plus, Dolby TrueHD, DTS and DTS-HD master audio. To ensure high quality music streaming.
The MT8581 is the latest addition to MediaTek's leading family of entertainment products and will be in volume production in the second half of 2016.
The MediaTek Home Entertainment chip solution has been adopted by many internationally renowned companies:
· Amazon—A series of consumer electronics products, such as the Amazon Fire TV TV Box and the Fire HD Tablet, launched in the fall of 2015, use MediaTek's System Single-Chip Solution (SoC).
· SONY — The first Android TV launched during the 2015 CES, using MediaTek's Smart TV System Single Chip Solution (SoC).
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