The suffocation of the Internet itself is fierce. Coupled with the increasingly discerning quality of consumers, the competition among Internet companies is even more cruel. In recent years, the smart TV competition has also shifted from a single price war and configuration warfare to a comprehensive competition such as design warfare, configuration warfare, content warfare, service warfare, etc. The microwhale is precisely because of this change in the market, it has become more Good market performance. Let us take a look at an example to better understand and understand why the micro-whales will come out on top of the overall battle.
The 49-inch TV screen is the main TV size in the living room. Obviously, the market performance of a 49-inch TV is more convincing. Let's take the new 49-inch TV, Microwhale Smart Phone 49D, recently launched by the Micro Whale as an example. This TV is part of the D series of the Micro Whale. It inherits the "all-round high profile" of the Micro Whale Smart Voice TV D series. "Product concept. Whether it is in quality, hardware configuration, design, or voice control, membership content services, have been greatly improved. In terms of configuration, this product uses a 4K HDR top screen, 64-bit high-performance processor, memory combination of 2+16GB, to meet the needs of most users, but also can bring enough smooth TV experience. At the same time, this TV is also equipped with the intelligent voice recognition technology of the micro whale, which enriches the operation process and makes the TV smarter and more convenient to operate.
As competitors at the same level, Xiaomi and LeTV did not have products that could match them. Letv need not say it, and was caught in the arrears crisis. Although the development of television business is slightly better, this year's performance in the Internet TV industry is far less heroic than it was at the time. Let's look at Xiaomi. Before the launch of Xiaomi TV 4A, it also hit the 49-inch TV market, but it was just a full-HD screen, and the 4K of the Micro Whale 49D had a difference. Buy TV is to buy the screen, millet TV screen performance first defeated, followed by 8GB of body storage, plastic body material, without membership services and other factors, so that the product's competitiveness is declining.
Product power determines brand power. This is the truth that has been summed up in the market in the past few years. Only good products can conquer consumers' desire to purchase in order to show better sales and better market demand. In the comprehensive competition, Microwhale TV pays attention to enhancing the design of the product and making it more artistic. In terms of configuration, Microwhale always pursues the idea of ​​a high-priced and low-priced product, providing the best hardware configuration at the same price point; The advantages of the micro-whale, backed by Chinese culture and Tencent's two major content resource giants, can enjoy more content services on the micro-whale TV. Compared to Xiaomi and LeTV, these former Internet TV giants, the advantages of micro-whales are more comprehensive and comprehensive. This is also the capital of competition and the key to becoming the number one brand of Internet TV.
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