A cow in the flowers
China’s two-wheeled electric vehicles have not been innovative for a long time in the past, and have been marginalized under the impact of the Internet. However, as people’s awareness of environmental protection has been strengthened, and the many pain points in current transportation methods, two-wheeled electric Unprecedented outbreak of the car industry.
On August 16th, the Mavericks, which advocated a new two-wheel travel mode, released a new generation of upgraded version of the N1S. Like the N1, it is divided into the urban version and the sports version. The standard endurance is also 80km and 100km, respectively. Prices are Based on the original increase of 1,000 yuan, respectively, 4999 yuan and 5999 yuan.
Since its establishment in September 2014, Mavericks Electric has released two models. One is the Mavericks N1 that was released last year with its star aura. The other is M1, which was released in April this year and is targeted at younger fashion groups. .
After M1 was released at the time, the N1 was discontinued. The Mavericks may still have a large number of users who did not anticipate the suspension of sales. They loved the N1 product even more than the later M1. Demand-oriented, because for the male-dominated consumer group, N1 looks a bit stingy.
The end result of feelings of compromise with the market is that the Mavericks released an upgraded version of the N1S in accordance with the N1 prototype.
Where is N1's S?As an upgraded version of the Mavericks N1 electric car, the N1S is still a simple design. There is not much overall change in appearance. If you do not pay attention to the nameplate on the side of the car, it will be difficult to distinguish between the two cars. The other difference is that In color, the N1S has two new gray and blue color schemes.
Different from N1, the layout of buttons at the handlebars has been adjusted. For example, the far-and-far light switch control key on the left side changes from the up-down direction to the left-right direction, and on the right side, the gear changeover button is changed from rotary type to push type, and Added double-flash button that can act as an alert in case of emergency.
This subtle "change" in appearance is like the iPhone 5S user saw the iPhone SE for the first time. In addition to fine-tuning the color of the product and a small amount of details, people can't find too many surprises, but that's fine. Those who buy Less than N1 users do not have to be disappointed.
In terms of configuration, the power system of the N1S uses BOSCH (Bosch) custom-built motors. The city version has a rated power of 800W and the power version has a rated power of 1200W. The advantage of adopting BOSCH motor is that it can reduce the power consumption, and it has strong performance and is more environmentally friendly.
In terms of battery life, the battery system N1S uses an 18650 lithium battery cell, the city version is 60V20Ah, the battery life can reach 80km, the power version power system is 60V26Ah, and the battery life can reach 100km. According to the Mavericks, when using the 60V34Ah ​​battery, the battery life can reach 140km at full power and at a constant speed of 20km/h.
It should be emphasized here that the official 140km battery life is not a standard battery life for an electric vehicle. After all, the bottleneck of battery technology is well-known. In the short term, no major breakthroughs have been made. The Mavericks' solution is to improve the battery life with additional accessories. It is a lithium battery pack that weighs 10kg.
Since this is an official accessory, if you want to get 140km of life, you will need to buy the NIU N1 60V34Ah ​​lithium bag at the official website of the Mavericks and use it to replace the original battery of the car to achieve a battery life of 140KM. Accessories price 3398 yuan.
In addition to product hardware and software upgrades, Maverick Electric will also carry out a new upgrade on the service. The “Shea butterâ€, which has been loved by the Mavericks electric users, will also be fully upgraded, providing a one-car dual-driver insurance. Maverick Electric will also train full-time maintenance engineers to provide users with more professional and comprehensive after-sale protection.
N1S to be sold to BMW's hometown GermanyAnother important strategic significance of the N1S released to the Mavericks is to open overseas plans. In the media communication meeting held by the Mavericks a few days ago, Miao Li’s COO Li Yan disclosed to Titanium media reporters the plan to enter overseas markets. , and announced that the first overseas station was selected in the hometown of BMW, Mercedes-Benz Germany.
Europe is the birthplace of two-wheeled electric vehicles, and Germany represents the highest standard of industrial manufacturing. It can be seen that the first stop of Mavericks as an overseas market was the result of detailed market research. At present, European countries have a very strong demand in the field of energy and environmental protection. Many places are promoting the travel culture of electric vehicles, which is exactly in line with the brand positioning of the Mavericks.
Li Yan revealed that the Mavericks electric vehicles will enter the European market mainly through the cooperation model of dealers. The first phase will be deployed from Germany, distribution of goods will be carried out at more than 700 distributor sites throughout Germany, and eventually in Europe. More than 2,800 distributors will be fulfilled and gradually covered all over Europe.
On the product, the Mavericks N1S European version will also have some localization improvements in APP, etc. The maximum speed of driving will increase to 45km/h, which is basically the same as the speed of unlocked domestic models, in order to meet the European riding environment and Riding habits.
However, in terms of the most interesting price, the Mavericks unexpectedly set at 2699 euros, according to the current exchange rate, converted to nearly 20,000 yuan, the domestic price of 4999 yuan, the overseas version reached the domestic version At 4 times the price, we must know that BMW's two-wheeler is also the price.
Earlier, Lei Feng Network had previously exposed the supply chain BOM list of the Mavericks electric vehicle on the official microblogging: At that time, the hardware cost of the N1 urban version was 4,413 yuan, even more than the price of 3,999 yuan, although with the increase in shipments each The cost of the car will be relatively diluted, but the profit margin left for the N1 is not too much.
From M1 to N1 to today's N1S, we may be able to see the manufacturer's marketing strategy: The Mavericks have a challenge to the traditional electric car industry at the beginning of their birth, and for a new brand, the price-performance ratio is the easiest for consumers to remember The selling point, in the short-term loss of some profit in exchange for sales, when the body reaches a certain scale, the brand's awareness has gradually increased, the price adjusted accordingly, to the overseas market may indeed bring considerable profits to the Mavericks.