[PConline News] NPD DisplaySearch Shanghai Office, October 9, 2014. Since the second quarter of 2014, the supply and demand of LCD TV panels have been tightened due to the strong purchasing demand and shipping plans of leading brands of LCD TVs. According to the monthly price report of the large-size LCD panel of NPD DisplaySearch, the panel prices from the second quarter to the third quarter (32", 40", 42", 48"/49", even 50", 55", etc.) have continued. Rise.
In the third quarter of 2014, some of the leading TV brands, such as Samsung Electronics and LG Electronics, increased their 2014 LCD TV shipment plans to 48 million and 34 million respectively. The strong demand for panel purchases caused the LCD TV panels, especially Open Cell semi-finished products, to remain in short supply. In addition, mainland China TV manufacturers are also actively preparing for the arrival of the fourth quarter peak season and the Chinese Lunar New Year.
According to the latest industrial dynamics analysis report of NPD DisplaySearch, the world’s top 15 LCD TV brands have produced 15.5 million LCD TVs in August this year, reaching the highest production month in 2014. However, NPD DisplaySearch predicts that LCD TV production figures in September will again reach a record of 18.7 million units, which is an annual growth rate of 9% compared with the shipments of 17.2 million units in September 2013.
As LCD TV brands continue to increase their production capacity to meet strong channel demand and the arrival of the end of season (such as North American Black Friday sales and China Double 11 Singles Shopping Fest), NPD DisplaySearch expects the top 15 LCD TV shipments In October, it will reach 21.1 million units, which is an annual growth rate of 15% compared with the 18.4 million units shipped in October of the same period in 2013. NPD DisplaySearch stated that the production and shipment of 21.1 million will not only be the peak of shipments this year but also the highest monthly record of historical shipments. In the forthcoming fourth quarter, as shown in the attached figures, the monthly production volume will decrease, but it will still be at a higher level compared to the third quarter.
According to Deborah Yang, NPD DisplaySearch’s TV research director, “According to past historical records, each year, the production of global TV manufacturers and the shipment of complete machines to access vendors will peak in October. The shipment volume in October this year is also This is a historical peak, indicating that TV brands are optimistic and positive about TV shipments, and we expect terminal sales demand will increase in the fourth quarter of this year.†Yang Jingping continued: “In fact, we have observed many leading brands such as Samsung. LG, Sony, and Chinese TV companies have begun to lower the retail price of LCD TVs for many major models recently; some even reached double digits, indicating that brands want to stimulate sales and circulation.
Among the top 15 TV brands, all brands increased their production in October. Excluding Chinese TV manufacturers, this was mainly due to the reduction in shipments due to the reduction in the number of working days for the 11 Chinese holidays. The global leading brands Samsung and LG have significantly increased their production and shipping plans in October, with a monthly growth rate of over 40%. According to the Quarterly Global TV Shipment and Forecast Report of NPD DisplaySearch, the revenue of LCD TVs from South Korean brands Samsung and LG accounted for 48% of the total revenue in the second quarter of 2014. The strength of panel allocation and price negotiation.
For panel makers, the strong demand for shipments in October and the increase in production demand in the fourth quarter just explained the strong increase in demand for panel shipments in the second quarter. At the same time, it will also digest some of the panel inventory in the supply chain, said Deborah Yang, NPD DisplaySearch TV research director. “At least until the end of this year, TV manufacturers’ strong demand for production and peak season effect will defuse the supply chain. The doubts on the top panel inventory. "
Figure I. Production Plan of LCD TV Brand Monthly in 2014 (Unit: Million Units)
Source: MarketWise-LCD Industry Dynamics Report
Note: The top 15 TV brands are AOC/Tpvision, Changhong, Funai Motor, Haier, Hisense, Konka, LG Electronics, Panasonic, Samsung, Sharp, Skyworth, Sony, TCL, Toshiba and Vizio.
(News source is NPD DisplaySearch; image source network)
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