Plus Code Extension Austrian Microelectronics expands Asia

Austriamicrosystems will further expand its market presence in Asia and Greater China. In addition to expanding the size of its office in Taiwan and serving as a major base for future expansion in Greater China, austriamicrosystems will also set up offices in Hong Kong, Suzhou, Shenzhen, Beijing and Shanghai. It will also increase cooperation with Asian foundries to further boost the overall Asian market revenue.

John A, chief executive officer of austriamicrosystems. Heugle said that the major markets in Taiwan include RFID readers, LED backlight drivers, LED flash drivers and other consumer electronics key components and mobile devices such as smart phones, notebook computers and tablet device power management ICs.

John A, chief executive officer of austriamicrosystems. Heugle said that the global semiconductor market has shifted from the past Europe and the United States to Asia, especially Taiwan and China in the Greater China region as a global manufacturing center, and it is an important market that cannot be ignored. Therefore, Austrian Microelectronics will be established with Asian positions. As well as close cooperation with distributors, the proportion of revenue contribution in Asia will increase from 38% in 2010 to 50%, and may even surpass the company's deep-growing European market.

In the future, austriamicrosystems will lay out according to the characteristics of Asian major regional markets and different design and R&D capabilities. Heugle pointed out that in the case of Taiwan, the company will promote power management chips, RFID, and key components in the industrial sector in consumer electronics; Japan will target key components in the industrial and automotive sectors; Korea will mainly emit light from TVs. Diode (LED) backlight driver IC.

With the expansion of the Asian market, Austrian Microelectronics has also prepared a complete wafer supply plan. Heugle said that in 2010, many wafer suppliers have come forward to postpone supply, but in fact, Austria Microelectronics has 8 In addition to the wafer fab, TSMC and IBM have also cooperated and developed a complete set of production supply standards. As a result, Austria Microelectronics achieved 96% on-time shipments. In order to meet the huge supply demand that will follow in the Asian market, austriamicrosystems has decided to increase the proportion of subcontracted wafers from the current 30% to 50%, and to provide the process technology required by austriamicrosystems. The fab expands cooperation.

It is understood that both TSMC and IBM are currently foundry partners of austriamicrosystems, but their cooperation models are slightly different. Heugle explained that TSMC is a cooperative mode for two-way licensing. TSMC can only produce analog IC products from Austria Microelectronics, and IBM is jointly developing a 0.18-micron high-voltage process technology with austriamicrosystems. Through authorization, IBM will be able to use this technology. High-voltage technology manufactures IC products for other fabless manufacturers.