News: After popular TV made four new products in March, until now, there has been no action in the new products, including the months that the industry called Jin Jiuyin 10. The trend is also very silent. What is the big move? When will a new product be released? Will this new product join VR/AR or artificial intelligence elements? What is the profit/loss status of popular TV?
Popular multimedia CEO Zhou Kun, in an interview with reporters, gave a one-to-one answer to reporters' questions.
Zhou Kun's arrival, can bring new blood to the popular TV? Before the traditional color TV is now transitioning to Internet TV, cross-border results will be what? Reporter is also in doubt, the popularity of TV set up in the past year has changed three times handsome, will not Will it hurt the popularity of television?
In the face of reporters' questions, Zhou Kun first introduced the achievements made by TV in the past year. Up to now, the number of popular televisions has reached 1.5 million, of course, the number of sales will be higher than this number, after all, some users have not activated after purchase. The most important thing is that the current popular television has achieved a break-even.
Then, Zhou Kun introduced the changes that have taken place in television after he arrived.
Before the trend has been high in the configuration while taking the low-cost route. Zhou Kun believes that there is no future for low prices, low prices can only achieve breakthroughs at a certain point, if you want to succeed, you also need to take the high quality route. Popular TV will be made with the best hardware, the most content, the most compact UI, the highest configuration, and the best TV experience.
Popularity will be released in December this year, new television, truly metal frameless design, configuration will be higher, the screen will be larger in order to create the best popular TV.
Second, many years of work experience in the traditional color TV industry has made it deeply important for offline channels. Of course, Zhou Kun also admitted that online channels are also very important. Therefore, popular television has increased both online and offline. According to Zhou Kun, popular TV currently has 2,000 offline experience stores nationwide. By the end of this year, it will have reached 9,000. It will be rolled out in various places so that more users can come in close contact and experience it. TV. Zhou Kun believes that although the Internet is relatively developed, China’s television is sold more offline, and the core of Internet TV is experience. Users will personally feel the benefits of popular television and will naturally buy it. Online Tmall, Jingdong and other channels will also increase their efforts, both at the same time.
The greatest advantage of popular television: Content + technology In Zhou Kun’s view, television promoted by both Internet content and Internet technology is the real Internet TV. And precisely in the two aspects of content and Internet gene, traditional color TVs “want to do it, but they couldn’t do itâ€. With expensive copyright fees, almost none of the traditional color TV giants can afford it; Internet technology needs to be accumulated. The popular television is a perfect presentation of these two aspects.
Content - Two Super IPs in Hand: NBA+ Premier League
Content has always been the core motive force for consumers to purchase color TV sets. In terms of content, popular TV has fully docked with the Oriental Pearl's massive content library. In addition to the absolute advantage of the children's programs in the drama series, there are also two overwhelmingly dominant program resources for sports – NBA. And Premier League.
As the world's No. 1 sports IP, NBA has a huge number of 50 million fans in China. With 1300 full-fledged HD NBA broadcasts every season for five years, popular TV will appeal to many NBA fans. For the first time, China's color TV screen can completely watch all NBA high-definition live broadcasts. Such IP resources will also accelerate consumer discarding traditional TVs and switching to popular TV.
The children's program is also a place where TV has become a huge advantage. It has 8 sets of the best children's programs in Asia, the Tiger Series, the first animation animation in Europe and North America, and Disney Animation, with more than 30,000 children's programs. The 50,000 episodes of weekly updated TV series, TVB's most complete 360 ​​TV episodes are even more popular. They have a large number of Hollywood movies and 4000+ domestic movie theaters, and movie theaters can be watched on popular television in 25 days.
Technology - CDN + P2P, allowing users to watch TV smoothly
TV has ten years of Internet technology accumulation. It has 880 CDN nodes and 40TP export bandwidth across the country. In conjunction with advanced P2P technology, it truly realizes “second broadcast†and does not get the customer experience, and is the first in China. Fast forward and rewind 0.3 seconds is broadcast. The unique technology of this popular style will bring unique experience to consumers, and the advantages of technology are enormous.
Zhou Kun added that there is another advantage in popular television: the factory. He believes that a brand without a factory, quality is difficult to guarantee, "there is no factory Internet TV is a rogue," Zhou Kun said.
Down-to-earth won't make it through the gimmick. All brands are talking about low prices, but the popular model is to make the best TV, not the low-cost TV. Popular TV will provide consumers with better experiences and products. The popularity of television is different from that of their peers. It is not relying on the development of cloth and various gimmicks to attract consumers. VR/AR does not intend to join the current popularity of TV, if you want to join, BesTV itself has VR content, the reason why they do not join the TV, because they currently do not have a perfect business model, it is still just a gimmick. Zhou Kun said that the popular television will always pay close attention to follow this technology closely. By the time the technology is mature and the business model is perfect, popular television will join this category.
The future earnings of popular television, in addition to the revenue of the content, will also have the power-on advertisement, the profit of the patch advertisement, the distribution of the game, and the profit of the point card. Popular television will make everybody in the value chain profitable. The essence of business is to make money. Any deviation from this essence will not succeed. Next, the popular will invite offline dealers to the popular factory, allowing it to experience the popular TV; share the popular TV dealers, the future popular TV listing, they can share capital gains. It is understood that many traditional giant agents are turning to television.
Zhou Kun, as a cross-border player from traditional television to Internet TV, made a surprising statement. “Traditional TV sets will die in the next three years.†Zhou Kun further explained that for many young people, traditional TV viewing Features are being replaced by mobile phones. Only Internet TV can really bring consumers back to the TV. With the gradual implementation of the national broadband project, broadband will enter millions of households in 2-3 years. With the development of bandwidth and chip technology and the revolutionary breakthrough of voice input, TV is as convenient as the mobile phone to acquire and watch content. Sound human-computer interaction even has a better experience. The Internet will become the main carrier for watching TV. The golden age of Internet TV is approaching.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Popular multimedia CEO Zhou Kun, in an interview with reporters, gave a one-to-one answer to reporters' questions.
Popular multimedia CEO Zhou Kun
Zhou Kun's changes to the popular television first briefly introduced Zhou Kun. As the most popular multimedia CEO, Zhou Kun has nearly 20 years of TV experience in the television industry and nearly 10 years of work experience in TCL TV. In 2003, TCL acquired one of the 4 preparators of Leroy TV. He once served as general manager of regional branch and general manager of national marketing in TCL and Leroy TV. In 2009, he organized a team from scratch to restart Panda TV brand and led the team to use it. In three years, it will be able to sell 1.5 million TVs each year. In June of this year, Zhou Kun joined the popular television as a partner and became the popular multimedia CEO. Zhou Kun's arrival, can bring new blood to the popular TV? Before the traditional color TV is now transitioning to Internet TV, cross-border results will be what? Reporter is also in doubt, the popularity of TV set up in the past year has changed three times handsome, will not Will it hurt the popularity of television?
In the face of reporters' questions, Zhou Kun first introduced the achievements made by TV in the past year. Up to now, the number of popular televisions has reached 1.5 million, of course, the number of sales will be higher than this number, after all, some users have not activated after purchase. The most important thing is that the current popular television has achieved a break-even.
Then, Zhou Kun introduced the changes that have taken place in television after he arrived.
Before the trend has been high in the configuration while taking the low-cost route. Zhou Kun believes that there is no future for low prices, low prices can only achieve breakthroughs at a certain point, if you want to succeed, you also need to take the high quality route. Popular TV will be made with the best hardware, the most content, the most compact UI, the highest configuration, and the best TV experience.
Popularity will be released in December this year, new television, truly metal frameless design, configuration will be higher, the screen will be larger in order to create the best popular TV.
Second, many years of work experience in the traditional color TV industry has made it deeply important for offline channels. Of course, Zhou Kun also admitted that online channels are also very important. Therefore, popular television has increased both online and offline. According to Zhou Kun, popular TV currently has 2,000 offline experience stores nationwide. By the end of this year, it will have reached 9,000. It will be rolled out in various places so that more users can come in close contact and experience it. TV. Zhou Kun believes that although the Internet is relatively developed, China’s television is sold more offline, and the core of Internet TV is experience. Users will personally feel the benefits of popular television and will naturally buy it. Online Tmall, Jingdong and other channels will also increase their efforts, both at the same time.
The greatest advantage of popular television: Content + technology In Zhou Kun’s view, television promoted by both Internet content and Internet technology is the real Internet TV. And precisely in the two aspects of content and Internet gene, traditional color TVs “want to do it, but they couldn’t do itâ€. With expensive copyright fees, almost none of the traditional color TV giants can afford it; Internet technology needs to be accumulated. The popular television is a perfect presentation of these two aspects.
Content - Two Super IPs in Hand: NBA+ Premier League
Content has always been the core motive force for consumers to purchase color TV sets. In terms of content, popular TV has fully docked with the Oriental Pearl's massive content library. In addition to the absolute advantage of the children's programs in the drama series, there are also two overwhelmingly dominant program resources for sports – NBA. And Premier League.
As the world's No. 1 sports IP, NBA has a huge number of 50 million fans in China. With 1300 full-fledged HD NBA broadcasts every season for five years, popular TV will appeal to many NBA fans. For the first time, China's color TV screen can completely watch all NBA high-definition live broadcasts. Such IP resources will also accelerate consumer discarding traditional TVs and switching to popular TV.
The children's program is also a place where TV has become a huge advantage. It has 8 sets of the best children's programs in Asia, the Tiger Series, the first animation animation in Europe and North America, and Disney Animation, with more than 30,000 children's programs. The 50,000 episodes of weekly updated TV series, TVB's most complete 360 ​​TV episodes are even more popular. They have a large number of Hollywood movies and 4000+ domestic movie theaters, and movie theaters can be watched on popular television in 25 days.
Technology - CDN + P2P, allowing users to watch TV smoothly
TV has ten years of Internet technology accumulation. It has 880 CDN nodes and 40TP export bandwidth across the country. In conjunction with advanced P2P technology, it truly realizes “second broadcast†and does not get the customer experience, and is the first in China. Fast forward and rewind 0.3 seconds is broadcast. The unique technology of this popular style will bring unique experience to consumers, and the advantages of technology are enormous.
Zhou Kun added that there is another advantage in popular television: the factory. He believes that a brand without a factory, quality is difficult to guarantee, "there is no factory Internet TV is a rogue," Zhou Kun said.
Down-to-earth won't make it through the gimmick. All brands are talking about low prices, but the popular model is to make the best TV, not the low-cost TV. Popular TV will provide consumers with better experiences and products. The popularity of television is different from that of their peers. It is not relying on the development of cloth and various gimmicks to attract consumers. VR/AR does not intend to join the current popularity of TV, if you want to join, BesTV itself has VR content, the reason why they do not join the TV, because they currently do not have a perfect business model, it is still just a gimmick. Zhou Kun said that the popular television will always pay close attention to follow this technology closely. By the time the technology is mature and the business model is perfect, popular television will join this category.
The future earnings of popular television, in addition to the revenue of the content, will also have the power-on advertisement, the profit of the patch advertisement, the distribution of the game, and the profit of the point card. Popular television will make everybody in the value chain profitable. The essence of business is to make money. Any deviation from this essence will not succeed. Next, the popular will invite offline dealers to the popular factory, allowing it to experience the popular TV; share the popular TV dealers, the future popular TV listing, they can share capital gains. It is understood that many traditional giant agents are turning to television.
Zhou Kun, as a cross-border player from traditional television to Internet TV, made a surprising statement. “Traditional TV sets will die in the next three years.†Zhou Kun further explained that for many young people, traditional TV viewing Features are being replaced by mobile phones. Only Internet TV can really bring consumers back to the TV. With the gradual implementation of the national broadband project, broadband will enter millions of households in 2-3 years. With the development of bandwidth and chip technology and the revolutionary breakthrough of voice input, TV is as convenient as the mobile phone to acquire and watch content. Sound human-computer interaction even has a better experience. The Internet will become the main carrier for watching TV. The golden age of Internet TV is approaching.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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