The conference attracted LED manufacturers from all over the world. The number of participants exceeded 600 people. The scale of the high-tech LED annual conference was the highest. The full venue showed that all the participants paid great attention to the speaker's report. .
2011 LED Engineering General Meeting theme â… : LED industry forward, "industry reshuffle soon companies go from here" and the theme â…¡: LED marketing strategy of "product-oriented channel is king" on December 9, were held in the afternoon, the atmosphere was very venue warm.
December 9th High- tech LED Conference Theme I: LED industry prospects "Industry reshuffle is where the company goes" branch site
Dr. Zhang Xiaofei Engineering LED Industry Institute summarizes the production value in 2011 China LED industry. According to the statistics of the High-tech LED Industry Research Institute, the output value of China's LED industry reached 154 billion yuan in 2011, a year-on-year increase of 22%, while output increased by more than 50%. It is expected that in 2012, driven by lighting products, the industry's output value is expected to reach 200 billion yuan, an increase of 30%. Due to the increase in the number of companies, the competition is still quite fierce.
Zhang Xiaofei pointed out that there are also many unrealistic illusions in the LED industry, such as: LED upstream accounted for 70% of the industry's profit misconceptions, 2015 China's industry total output value of 500 billion yuan miscalculation, international corporate LED patents The war has nothing to do with me. The patent warfare is conducive to the wrong psychology of corporate brand promotion.
Faced with the market in 2012, Zhang Xiaofei’s prediction is still foggy and full of thorns. Because most of the investment is still blind, most companies still ignore the patent issue, neglect the R&D investment, and the Chinese auto incandescent lamp is over-estimated, preferring to close down, and not being merged.
Finally, Zhang Xiaofei believes that there will be no large-scale reshuffle in the next 2-3 years. Although the small-scale reshuffle continues in 2012, the overall number of enterprises continues to increase. With the introduction of industry standards, for some companies that hit the market with inferior products, it is the horn of death.
Director of Electronics Industry Co., Ltd. Solid State Lighting Business Unit Delta Jiangwen Xing from poaching behind and consequences, Taiwan's Lu labor costs contrast, short-term downturn in the mainland market barriers in three areas. It analyzes the confusion of Taiwan enterprises' investment in the dilemma.
At the same time, he pointed out that Taiwan's projectiles have no natural resources and no domestic demand market. In the past, how to create economic growth factors are: environmental system talents + creativity + flexibility + efforts = economic growth miracles.
Jiang Wenxing believes that compared with the previous amount of subsidies, the amount of subsidies is 8 billion yuan. Today, the scale may only be about 200 million yuan. In the case of a large scale of shrinkage, the symbolic significance is greater than the substantive benefits.
Wang Lianghai, vice president of Tongfang Co., Ltd. gave a wonderful speech on the dangers and opportunities of the LED upstream industry. He believes that the current status of China's LED chip industry is the lack of independent technology development capabilities, the excessive investment in the early stage of the industry, the pressure of subsequent re-investment, the lack of process equipment capacity of independent technology, and the poor cooperation between the extension, chip and packaging industry chain.
And from the talent, technology, scientific research three aspects of the analysis of China's LED chip industry opportunities and risks. Wang Lianghai believes that the fundamental difference between China's LED upstream industry and European and American companies lies in a huge investment, full of enthusiasm but lack of accumulation process; lack of technological innovation capability, the road to market for technology will eventually lead to difficulties.
At the same time, he also pointed out that risks and opportunities coexist. China's LED industry also faces opportunities for technological development, brand opportunities, opportunities for cooperation with Taiwanese companies, and market opportunities.
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