The average activation rate of smart TVs is less than 30%

Did you use smart services when you bought a smart TV? According to the survey data released yesterday by the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce, in 2012, although the nation’s smart TV sales exceeded 8 million units, the connection rate was low, and the average activation rate was only 27.5%, which means that over 70% of users did not use it. Smart TV provides intelligent network services.

With more entertainment and practical applications, smart TV has ushered in blowout development in the past two years. Estimated data from Yikang estimates that 3D TV sales will reach 27 million units in 2013, while smart TV sales will reach 26 million units. Since February last year, major domestic color TV manufacturers have released more than 30 series of new smart TV products.

The data released by iResearch recently revealed that the time for people watching TV is gradually decreasing, and the age structure of TV viewers has begun to “age”. The mainstream population is over 40 years old, of which the operating rate of TVs in Beijing in 2012 has been It fell to 30%, and this figure reached 70% in 2009.

Peng Xiandong, director of research and development at Blackcom, said that evaluating the use of smart TVs mainly focuses on the activation rate, which is the case of smart TVs connected to the Internet. It also depends on the application time. At present, the reason why smart TVs have low activation rate and activity is because consumers feel that TV applications are not rich and the experience is inconvenient.