The plasma TV, which was once ravaged in the Chinese market due to the fierce impact of LCD TVs, was making a comeback. One of the eye-catching signs was that Hisense, which had disappeared for several years in the plasma TV market, suddenly returned to the plasma camp at the end of last year and turned plasma TV on. As its New Year's Day, Spring Festival promotional season one of the main products. At the same time, Samsung also re-entered the plasma TV market in China last year, and launched a series of products that led to a significant increase in sales of Samsung plasma TVs. A person in charge of Samsung revealed to reporters that in 2011 Samsung will continue to introduce a number of new plasma TVs.
"Plasma" will share the world with "liquid crystal"
Industry insiders speculate that before Panasonic, Changhong two companies to defend the Chinese plasma market conditions will continue to change in 2011, and ultimately China's flat-panel TV market will also be in line with international standards, the formation of plasma and liquid crystal are divided into the world situation.
So why haven't plasma TVs, which have been viewed by most color TV manufacturers, have regained the favor of the market? The deteriorating competition in the LCD TV industry last year, and the sharp drop in the industry's profit margin, have been widely considered by the industry as the key to the reopening of plasma arrays by color TV manufacturers.
Since last year, the competition in China's color TV market has become increasingly fierce, and since most manufacturers have only a single LCD TV production line, this competition has become even more fierce. Data shows that in the first three quarters of 2010, TCL Multimedia suffered a loss of 991 million Hong Kong dollars, Konka net profit decreased by 42.63% year-on-year, and Xoceco's net profit decreased by 35.22% year-on-year. Skyworth’s net profit from April 1 to September 30, 2010 also fell 32.2% year-on-year. It is because most color TV companies have all their competitive weights on LCD TVs. Therefore, the market competition for plasma TVs is relatively stable.
"Of course, according to the market rules of China's color TV industry, when many companies concentrate on returning to the plasma market, the profit rate of this industry will also rapidly decline, but the key is that China's color TV industry must be in line with international standards and return to plasma and LCD camps. The position of basic equivalence, and the previous monopoly of LCD TVs, is definitely not normal!†Based on the predominant situation of LCD TVs, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that the so-called return of plasma is just a market In return, it is absolutely impossible to eat LCD.
3D becomes a booster for the plasma industry
As TV manufacturers returned to the plasma camp, a prediction report released by the China Electronics and Video Industry Association at the end of last year also showed that Ovid Consulting, a well-known domestic market research agency, forecasted that China's color TV retail sales will reach 43.65 million units in 2011. The sales amounted to 181.3 billion yuan, and the volume and amount increased by 9% and 20% respectively. Among them, the growth rate of retail sales of plasma TVs is likely to exceed that of LCD for the first time in five years.
Luo Qingqi, a color TV industry veteran, said that emerging 3D TVs in recent years have also brought a new round of leap-forward development opportunities for the plasma TV industry.
He explained that the principle of self-luminous plasma panels makes the TV image wider in color gamut, more realistic in color, higher in refresh rate, stronger in detail level and depth of field, these characteristics make plasma TVs innate in the 3D display field than LCD TVs. Technological superiority and obvious cost advantages. When the plasma TV industry uses 3D TVs to rapidly increase production and sales volume, it will substantially increase the demand for plasma panels. By that time, the production cost of plasma panels will further decrease, and the market competitiveness of plasma TVs will become stronger.
Three plasma industry groups are forming
In fact, as early as ten years ago, flat-panel TVs first encountered by Chinese consumers accustomed to bulky traditional CRT TVs were plasmas, which preceded LCD TVs for several years. However, with the rise of LCD TVs afterwards, plasma TVs gradually moved away from Chinese consumers under the guidance of almost one side of the media. However, after the LCD TV boom in recent years, the Chinese plasma camp has not only been weakened, but has again begun to strengthen. According to report, China currently has at least three major plasma industry clusters under construction or have been completed, including the plasma industry clusters of LG, Panasonic, and Panda in eastern China respectively; Hitachi and Anhui Xinrong cooperated in Huazhong to produce 1.5 million 42-inch wafers annually. Plasma panel production line; and Changhong Rainbow Europe plasma industry group in the western region. Industry insiders commented that China's plasma industry not only indicates that plasma will re-emerge in the Chinese market, but also makes China gradually have the potential to accept the global plasma industry transfer.
"Plasma" will share the world with "liquid crystal"
Industry insiders speculate that before Panasonic, Changhong two companies to defend the Chinese plasma market conditions will continue to change in 2011, and ultimately China's flat-panel TV market will also be in line with international standards, the formation of plasma and liquid crystal are divided into the world situation.
So why haven't plasma TVs, which have been viewed by most color TV manufacturers, have regained the favor of the market? The deteriorating competition in the LCD TV industry last year, and the sharp drop in the industry's profit margin, have been widely considered by the industry as the key to the reopening of plasma arrays by color TV manufacturers.
Since last year, the competition in China's color TV market has become increasingly fierce, and since most manufacturers have only a single LCD TV production line, this competition has become even more fierce. Data shows that in the first three quarters of 2010, TCL Multimedia suffered a loss of 991 million Hong Kong dollars, Konka net profit decreased by 42.63% year-on-year, and Xoceco's net profit decreased by 35.22% year-on-year. Skyworth’s net profit from April 1 to September 30, 2010 also fell 32.2% year-on-year. It is because most color TV companies have all their competitive weights on LCD TVs. Therefore, the market competition for plasma TVs is relatively stable.
"Of course, according to the market rules of China's color TV industry, when many companies concentrate on returning to the plasma market, the profit rate of this industry will also rapidly decline, but the key is that China's color TV industry must be in line with international standards and return to plasma and LCD camps. The position of basic equivalence, and the previous monopoly of LCD TVs, is definitely not normal!†Based on the predominant situation of LCD TVs, Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that the so-called return of plasma is just a market In return, it is absolutely impossible to eat LCD.
3D becomes a booster for the plasma industry
As TV manufacturers returned to the plasma camp, a prediction report released by the China Electronics and Video Industry Association at the end of last year also showed that Ovid Consulting, a well-known domestic market research agency, forecasted that China's color TV retail sales will reach 43.65 million units in 2011. The sales amounted to 181.3 billion yuan, and the volume and amount increased by 9% and 20% respectively. Among them, the growth rate of retail sales of plasma TVs is likely to exceed that of LCD for the first time in five years.
Luo Qingqi, a color TV industry veteran, said that emerging 3D TVs in recent years have also brought a new round of leap-forward development opportunities for the plasma TV industry.
He explained that the principle of self-luminous plasma panels makes the TV image wider in color gamut, more realistic in color, higher in refresh rate, stronger in detail level and depth of field, these characteristics make plasma TVs innate in the 3D display field than LCD TVs. Technological superiority and obvious cost advantages. When the plasma TV industry uses 3D TVs to rapidly increase production and sales volume, it will substantially increase the demand for plasma panels. By that time, the production cost of plasma panels will further decrease, and the market competitiveness of plasma TVs will become stronger.
Three plasma industry groups are forming
In fact, as early as ten years ago, flat-panel TVs first encountered by Chinese consumers accustomed to bulky traditional CRT TVs were plasmas, which preceded LCD TVs for several years. However, with the rise of LCD TVs afterwards, plasma TVs gradually moved away from Chinese consumers under the guidance of almost one side of the media. However, after the LCD TV boom in recent years, the Chinese plasma camp has not only been weakened, but has again begun to strengthen. According to report, China currently has at least three major plasma industry clusters under construction or have been completed, including the plasma industry clusters of LG, Panasonic, and Panda in eastern China respectively; Hitachi and Anhui Xinrong cooperated in Huazhong to produce 1.5 million 42-inch wafers annually. Plasma panel production line; and Changhong Rainbow Europe plasma industry group in the western region. Industry insiders commented that China's plasma industry not only indicates that plasma will re-emerge in the Chinese market, but also makes China gradually have the potential to accept the global plasma industry transfer.
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