The ice and snow have completely melted, and the warm sunshine shines on the ancient and tranquil Xi'an. On February 16, the reporter visited most of the lighting market in Xi'an as usual. During the visit, a kind of silence made the reporter feel very much. Is it due to snowstorms, or is it as usual? Is it a prelude to the off-season, or is it a sign before the peak season?
The city of Dengcheng is sparsely populated
The city rhythm in Xi'an seems to be a bit slow, and the details of the opening of the city from the city of lights can be seen. The main lighting city in Xi'an—such as Daming Palace Building Materials Home City and Guangcai Lighting City—opened on February 16th. Only Guangdong, Hong Kong and Taiwan Lighting City was earlier, and opened on the 14th. Even in the Guangdong, Hong Kong and Taiwan lighting city that opened on the eighth day of the lunar calendar, the reporter also found that about half of the stores were locked in the first ten years of the visit. Some dealers told reporters that "in the past years, there were fewer people buying lights in the year, and some dealers simply opened the door later. Of course, some are dealers in Jiangsu and Zhejiang provinces, and are still reunited with their families. It will take time to return to Xi'an to sell the lights."
The situation of the lamp city and the dealers is like this. How about the sales of the lamp market after the opening of the new year? Zheng Xianghua, the dealer of the cabinet city of Xi’an Taihua Road, told the reporter that “the business has just opened on the eighth day, and the consumers are buying more. It is some household lamps. It will not work in the next few days.†The reporter visited the several lights city on the side of Taihua Road again on the 19th and found that nearly half of the stores were still locked, still stuck at the end of last year. The long seal, the local area of ​​the lamp city is deserted.
In most of the city, there are relatively few customers, and the lamps and lanterns purchased are mostly household lamps such as desk lamps, floor lamps, and ceiling lamps. Many homeowners are not eager to sell, but inventory inventory. Some dealers said that the main reason for the lightness is that everyone has not transferred from the Spring Festival holiday to business or consumption, especially since consumers have not joined the ranks of buying lamps.
The market will be better after the holiday.
The lightness of the market in the beginning of the year is reminiscent of the coming of the off-season. However, what will happen to the next market? Is the market light in the beginning of the year a prelude to the off-season or a silence before the peak season?
Guangdong, Hong Kong and Taiwan lighting city sunshine lighting dealer Shou Qin face reporters' face-to-face question: "It's hard to say, according to my sales experience in previous years, after the opening of the year to the end of March, this time will not be prosperous, not warm, It is even lighter.†He also pointed out that compared with the same period of the previous year, the situation of such a year after the market was more obvious year after year. When asked why, he also said the objective fact that the market cake is limited and the dealers are gradually increasing.
Ding Sihu, dealer of Daming Palace Building Materials Home City, said in an interview with reporters, "There is no such thing as a season. Of course, just a few days after the opening of the market at the beginning of the year, after the first month of the 15th (Yuan Lan Festival), the market will Get it right. And before and after the May 1st, it will definitely be prosperous."
However, among the other ten dealers interviewed by reporters, more dealers expressed their worries about the next two months.
But one thing is certain. The market will be better after the 15th (Yuan Lan Festival). Almost all of the dealers surveyed expressed this view with their own experience.
Good wishes to start
The New Year has begun, and dealers are certainly thinking about their new year. Moreover, this year is still an Olympic year.
Xi'an lamp people did not forget the role of the Olympics in sales. They also used the Olympic word to attract customers' attention. But at the beginning of the year, this did not come to the extreme, but sporadically presented. On the day of the opening of the market, the lighting area of ​​Daming Palace Building Materials Home City was affixed with the words “He Xinchun, Olympicsâ€, which was quite festive. Outside the TCL-Legrand store, a promotional banner featuring the Olympic delivery ceremony was hanged.
However, more dealers sorted out their own ideas after the Spring Festival, adjusted their business methods, and prepared for the development of the whole year.
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