TCL Electronics (formerly known as "TCL Multimedia"), a subsidiary of TCL Group, which is listed on the Hong Kong stock market, released its first half of 2018 financial report after the market closed on the 24th. Affected by cost reduction and gain, net profit was HK$572 million, an annual increase of 278.6%. TCL Electronics' revenue in the first half of the year was 21.05 billion Hong Kong dollars (approximately NT$83.57 billion), an annual increase of 23.7%.
TCL Electronics pointed out that in insisting on reducing costs and increasing efficiency, the cost control has achieved remarkable results. The cost rate has dropped from 13.7% in the same period last year to 12.6%, reaching the lowest level since 2003. Thanks to the steady growth of the mainland market, the overseas market has both volume and profit. Close.
TCL Electronics CEO Wang Cheng said that the company has multiple factories in Mexico, which are sufficient to deal with the negative impact of the escalation of Sino-US trade friction.
He also pointed out that in the first half of this year, the average selling price of the TV industry declined, but the domestic and overseas average selling prices of TCL Electronics increased by 3% and 4.7% respectively compared with the same period last year, mainly due to the improvement of the company's product structure.
According to the financial report of TCL Electronics, the overall sales volume of liquid crystal display (LCD) TVs in the first half of the year exceeded the 10 million mark, reaching 13.17 million units, an annual increase of 37.2%. It has completed 51.5% of its annual sales target of 25.6 million units. Mainland and overseas markets Sales volume maintained a steady growth trend.
In the first half of the year, the sales volume of smart TVs and 4K TVs increased significantly, increasing by 53.3% and 69.4% annually to 9.38 million and 3.77 million units. The sales volume of smart TVs and 4K TVs in the mainland market (excluding ODM business) The proportions increased from 75.1% and 40.6% in the same period last year to 81.5% and 53.2% respectively.
According to data from Zhongyikang's full channel, the market share of curved TVs in the mainland market (excluding ODM business) is 35.3%, and continues to rank first in the mainland market; the mainland TV brand price index jumped from 99 in the same period last year to 113. Ranked first.
The sales volume of smart TVs and 4K TVs in overseas markets (excluding ODM business) significantly increased from 77.0% and 19.3% in the same period last year to 82.4% and 34.9%.
Qunzhi Consulting data shows that in the first half of 2018, TCL Electronics had a market share of 11.8% in global TV sales, ranking third.
According to the data of Zhongyikang's full channel, in the first half of 2018, the company's TV sales volume and market share of sales in the mainland market were 11.4% and 12.9%, respectively, ranking third.
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