[Text / high-tech LED - lighting market September issue Qiu Zuling]
At present, China's LED industry has formed four semiconductor lighting industry gathering places in the Yangtze River Delta, Pearl River Delta, Northern Region, Fujian and Jiangxi. Subsequently, Shanghai, Xiamen, Nanchang, Yangzhou, Shenzhen, Dalian and Other places have been approved by the Ministry of Science and Technology and become the national semiconductor lighting engineering industrialization base. Under this situation, the inland western region, such as Chengdu, will gradually build new LED projects. If there is a market, there will be development, and there will be problems in the industry. Big and small, new and old, and scattered and scattered...
High-end talents are scarce
The coastal areas, especially the industrial clusters in the Pearl River Delta, are home to many high-end talents in China. Whether it is in the enterprise platform, cutting-edge culture, or the realization of career planning and value, these have become important factors for high-end talent considerations. In these respects, the western and inland areas lag behind the coast, so inland lighting companies are vulnerable to recruitment difficulties and it is more difficult to retain high-end talent.
The reporter saw in the production workshop of Sichuan Xinli Light Source Co., Ltd. that two-thirds of the employees who are working are young people, and there are even many 90s who have just entered the society. The aging of employees in lighting production companies has both advantages and disadvantages. On the one hand, young people are active in thinking, which is a fresh blood for enterprises; on the other hand, because they are engaged in manufacturing and manufacturing, most of them are general workers. These general workers put their livelihood in the first place, positioning themselves in the manufacturing process, seldom paying attention to their future and undertaking career planning, which is not good for the long-term development of the company.
Western LED companies lack cutting-edge scientific research personnel to enhance their scientific research capabilities. In addition, due to the lag of information, it is impossible to grasp the latest information of the industry in time, which makes it difficult to compete with coastal enterprises.
Low-priced quality products are "favored"
The reporter visited Jinfu Lighting City, Bayi Lighting City, Brilliant Lighting City, Fuhe Lighting City and other four major lighting products sales gathering places in Chengdu, the price of LED lamps sold in the market is generally low, and the rich and the poor are not Qi, there is no such thing as the high price of LED high-end lighting products.
The reporter randomly surveyed some lighting shops in the four lighting cities, and learned that the price of 3W LED lights is generally between 15-35 yuan. Such as the rectangular lighting 3W lamp market sales price of 22 yuan, auspicious Europe and lamps 5W LED lights sales price of 20.5 yuan.
"Philips' 3W LED lamp price is more than 100 yuan in Chengdu market price. Compared with those low-priced lamps on the market, consumers are more attractive to consumers. At this stage, consumers still don't know much about LEDs. The advantage 'is still very let these quality LED products flood the market, it is very 'favored'." Yi Yongqiang, the distributor of Chengdu Changjiu Store, said.
Yan Jing, secretary general of the Chengdu Building Decoration Association, said that the decoration association learned through the designers and engineering parties that the industry is very optimistic about the development trend of LED as the future lighting source. Yan Jing told reporters: "But there are too many cheap LED lights on the market, and some are as low as 7 yuan, which is obviously irresponsible to consumers."
These "favored" inferior products have become the "roadblock" of high-quality LED brands. "We bought the 3 watt LED lights of Shenhua Long three years ago at a price of 274 yuan/ç›. So far, there have been no problems. Now the price is cheaper and it is reduced to 160 yuan. But like this quality guaranteed enterprise So far, there is still no lighting field in Chengdu.†Yan Jing said, “The reason why high-end products do not enter the market is mainly because the LED market is almost always the middle and low-end products, and the high-end products are few. The low-priced inferior products use it. The low-cost advantage of price wars has made the high-end products with high production costs prohibitive, and then turned the market to some large-scale engineering projects that require high quality of lamps. This also makes the quality of LED lights circulating in the hands of ordinary people not close."
How to transform the scientific research achievements in the lighting industry
There are very few western lighting industry associations. As a city with a focus on the western industry, there are only a handful of associations in the lighting industry. The reporter learned that only the Chengdu Building Decoration Association, the Sichuan Interior Decoration Association, and the Sichuan Lighting Association have been involved in the lighting industry.
A dealer along the street along the street, Mr. Li told reporters: "Chengdu special association for the lighting industry has not yet. At present, the lighting industry, especially the LED market, is too chaotic, the price is uneven, it is very unfavorable to our business, I hope there is a Departments or industry associations to manage, if the price is allowed to go down, LED lighting will sooner or later be a dead end, and our business can't live."
“Decoration Association is mainly responsible for the design, construction and brand decoration and building materials enterprises of the decoration industry, covering the major industrial chains of the whole industry, but it has not been subdivided into the lighting industry.†Yan Jing said: “For the development and regulation of the lighting industry, we understand Not enough. However, we are now actively recommending LED products to the members of the Decoration Association to let members know more about the lighting products involved in this lighting industry trend, especially LED products."
At present, China's LED industry has formed four semiconductor lighting industry gathering places in the Yangtze River Delta, Pearl River Delta, Northern Region, Fujian and Jiangxi. Subsequently, Shanghai, Xiamen, Nanchang, Yangzhou, Shenzhen, Dalian and Other places have been approved by the Ministry of Science and Technology and become the national semiconductor lighting engineering industrialization base. Under this situation, the inland western region, such as Chengdu, will gradually build new LED projects. If there is a market, there will be development, and there will be problems in the industry. Big and small, new and old, and scattered and scattered...
High-end talents are scarce
The coastal areas, especially the industrial clusters in the Pearl River Delta, are home to many high-end talents in China. Whether it is in the enterprise platform, cutting-edge culture, or the realization of career planning and value, these have become important factors for high-end talent considerations. In these respects, the western and inland areas lag behind the coast, so inland lighting companies are vulnerable to recruitment difficulties and it is more difficult to retain high-end talent.
The reporter saw in the production workshop of Sichuan Xinli Light Source Co., Ltd. that two-thirds of the employees who are working are young people, and there are even many 90s who have just entered the society. The aging of employees in lighting production companies has both advantages and disadvantages. On the one hand, young people are active in thinking, which is a fresh blood for enterprises; on the other hand, because they are engaged in manufacturing and manufacturing, most of them are general workers. These general workers put their livelihood in the first place, positioning themselves in the manufacturing process, seldom paying attention to their future and undertaking career planning, which is not good for the long-term development of the company.
Western LED companies lack cutting-edge scientific research personnel to enhance their scientific research capabilities. In addition, due to the lag of information, it is impossible to grasp the latest information of the industry in time, which makes it difficult to compete with coastal enterprises.
Low-priced quality products are "favored"
The reporter visited Jinfu Lighting City, Bayi Lighting City, Brilliant Lighting City, Fuhe Lighting City and other four major lighting products sales gathering places in Chengdu, the price of LED lamps sold in the market is generally low, and the rich and the poor are not Qi, there is no such thing as the high price of LED high-end lighting products.
The reporter randomly surveyed some lighting shops in the four lighting cities, and learned that the price of 3W LED lights is generally between 15-35 yuan. Such as the rectangular lighting 3W lamp market sales price of 22 yuan, auspicious Europe and lamps 5W LED lights sales price of 20.5 yuan.
"Philips' 3W LED lamp price is more than 100 yuan in Chengdu market price. Compared with those low-priced lamps on the market, consumers are more attractive to consumers. At this stage, consumers still don't know much about LEDs. The advantage 'is still very let these quality LED products flood the market, it is very 'favored'." Yi Yongqiang, the distributor of Chengdu Changjiu Store, said.
Yan Jing, secretary general of the Chengdu Building Decoration Association, said that the decoration association learned through the designers and engineering parties that the industry is very optimistic about the development trend of LED as the future lighting source. Yan Jing told reporters: "But there are too many cheap LED lights on the market, and some are as low as 7 yuan, which is obviously irresponsible to consumers."
These "favored" inferior products have become the "roadblock" of high-quality LED brands. "We bought the 3 watt LED lights of Shenhua Long three years ago at a price of 274 yuan/ç›. So far, there have been no problems. Now the price is cheaper and it is reduced to 160 yuan. But like this quality guaranteed enterprise So far, there is still no lighting field in Chengdu.†Yan Jing said, “The reason why high-end products do not enter the market is mainly because the LED market is almost always the middle and low-end products, and the high-end products are few. The low-priced inferior products use it. The low-cost advantage of price wars has made the high-end products with high production costs prohibitive, and then turned the market to some large-scale engineering projects that require high quality of lamps. This also makes the quality of LED lights circulating in the hands of ordinary people not close."
How to transform the scientific research achievements in the lighting industry
There are very few western lighting industry associations. As a city with a focus on the western industry, there are only a handful of associations in the lighting industry. The reporter learned that only the Chengdu Building Decoration Association, the Sichuan Interior Decoration Association, and the Sichuan Lighting Association have been involved in the lighting industry.
A dealer along the street along the street, Mr. Li told reporters: "Chengdu special association for the lighting industry has not yet. At present, the lighting industry, especially the LED market, is too chaotic, the price is uneven, it is very unfavorable to our business, I hope there is a Departments or industry associations to manage, if the price is allowed to go down, LED lighting will sooner or later be a dead end, and our business can't live."
“Decoration Association is mainly responsible for the design, construction and brand decoration and building materials enterprises of the decoration industry, covering the major industrial chains of the whole industry, but it has not been subdivided into the lighting industry.†Yan Jing said: “For the development and regulation of the lighting industry, we understand Not enough. However, we are now actively recommending LED products to the members of the Decoration Association to let members know more about the lighting products involved in this lighting industry trend, especially LED products."
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