Dyson reveals more information that electric cars want to win by cruising range

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Last week, there was a big news in the automotive industry. Dyson suddenly announced that he would build an electric car. As we all know, Dyson is a British company that specializes in producing cool vacuum cleaners, fans and dryers. Dyson founder James Dyson announced that the company is investing billions of pounds to develop electric vehicles. Recently, Dyson CEO Max Conze accepted an interview with Wired magazine. According to Dyson's plan, electric cars will be launched before 2020, and Kongz further introduced the details of the plan. The time to launch an electric car before 2020 is quite tight. Obviously, Dyson has been secretly developing for a long time, otherwise it will not be done.

Some companies have self-confidence, think that they can make mobile phones, develop web browsers, and of course build a car. Afterwards, it is not easy to find a car. Looking at Apple, its car-making plan was huge, and it had to be scaled down. Google/Waymo had to give up its "bean candy" car, let others be responsible for manufacturing, it just provides driverless technology. Looking at the startup Faraday Future, where its future is going, it is now very unclear. Only Tesla made a little bit of performance, but compared with the old car manufacturers, Tesla's production is not worth mentioning, Tesla is still a niche product. Tesla launched the Model 3 car and wanted to help Musk achieve ambition: 500,000 cars a year; but Tesla has only produced 260 Model3s, which are just sample cars.

How is Dyson different from the above companies? Other companies are proficient in software technologies, such as Musk, who believe that code can solve all problems. Dyson has extensive experience in the industrial field and is outstanding in terms of electric motors and batteries. The problem is that Dyson wants to build the entire car, not just as simple as strengthening the components. Kongz said: "We use products to solve problems. Yes, we can become a battery developer and develop the most efficient battery, but one thing is even more exciting: develop a product with technology, let the world become Different."

Some companies have extensive experience in building cars, such as Lotus and Jaguar, and Dyson is reluctant to work with them (such as setting up joint ventures). Kongz said: "We want to do it ourselves, we want to do it our own way... We want our car to be Dyson, let it reflect our ideas, and because of this, we need to master all engineering techniques, including manufacturing. ."

Kongz believes that Dyson will be separated from other cars, and Dyson's cruising range is 50-100% better than its competitors. What is the specific amount? He did not disclose it, so we could not get a clear conclusion. The BMW i3 has a cruising range of only 80 miles (about 129 kilometers), the Chevrolet Bolt reaches 238 miles (about 383 kilometers), and the Tesla Model S100D is about 335 miles (about 539 kilometers). Comparing objects is different and the results are completely different. If it is 50% farther than the Model S 100D, the Dyson car's cruising range can reach 500 miles (about 805 kilometers).

Because it is an "outsider", Dyson believes that he has an advantage. Kongz explained that looking at today's auto industry, the advantages of old companies will soon become a disadvantage, because their advantages are built on yesterday's infrastructure, built on old car technology, not in the future. The car is the foundation; for example, if the car company masters the engine technology of the internal combustion engine, this knowledge is difficult to convert to the electric engine platform because the two are completely different.

However, the size of the old companies is huge, and they may crush new businesses with "economic scale." Daimler, BMW, Volkswagen, Volvo and others can use existing products as a platform for turning to electric vehicles (also a cash cow). Daimler invested $10 billion in electric vehicle strategy. Musk just said: "For a giant like Daimler/Benz, this is nothing. They should invest more money." A few days ago, Ford And GM also said that they made a lot of money with "old cars", such as pickups, SUVs, the company will use the money to develop "new cars."

What about Dyson? It is only investing $2.7 billion in automotive projects, and Dyson’s current annual revenue is about $2.5 billion. Do you know what GM’s revenue is for one year? 166 billion US dollars. Toyota's annual revenue is even higher, reaching $247 billion. We really like the Dyson vacuum cleaner, but if you want to build a car, it is very difficult.

Many new car companies are developing autonomous driving technology, and Dyson is unwilling to participate. Historically, Dyson is not a software company, although in recent years it has recruited 600 software engineers to develop AI technology and applications for robotic vacuum cleaners. However, Kongz believes that in the next few years, Dyson can purchase off-the-shelf software and put it into the car, so that Dyson has some basic autopilot functions, such as lane keeping technology.

Kongz is convinced that Dyson can use his own battery, high-efficiency motor and airflow technology in the car. In addition, Dyson has to acquire more technology in many other fields, and Kongz believes that getting more technology is a pleasure. He said that Dyson did not have any engine technology 10 years ago, and now the Dyson plant can produce 10 million digital engines per year, which is extremely high. Before the Supersonic hair dryer was built, Dyson did not have any hair dryer technology. Supersonic was officially launched last year and has sold more than 1 million units.