False vaccine, mistaken my country has no bottom line, and hurt my LED industry

The vaccine has recently become a new spark that ignites the anxiety of the whole people.

The origin of the storm was that Changchun Changsheng Biotech Co., Ltd. first rumored the production of rabies vaccine, and then was confirmed by authoritative sources that its Baibai Broken Vaccine was invalid, but it has already reached the body of more than 250,000 children in Shandong.

On the evening of July 20, the Shenzhen Stock Exchange stated that it was found that the long-lived organisms did not disclose the information investigated by the relevant authorities and the internal control was seriously flawed. The Shenzhen Stock Exchange has initiated the discipline of publicly condemning the company and related parties. Dispose of the program.

In the event of a vaccine fraud, people and gods are indignant, and long-lived creatures will not escape legal sanctions. In fact, all kinds of chaos such as fraud, shoddy and so on are common in all walks of life, and the LED industry is no exception. At present, the competition in the LED industry is becoming increasingly fierce, product homogeneity is serious, prices have bottomed out, and raw material prices have risen, labor costs have risen, and corporate profit margins under multiple pressures have been extremely compressed.

Under this circumstance, many enterprises have begun to use various "careful thinking" to survive in the cracks and use unfair means to disrupt the fair competition environment of the industry. Data fraud, misappropriation of trademarks, inferior quality and low price are all in the LED market at all levels, which is a headache.

Chaos 1: Data fraud

Chinese marketing must have principles

Whether it is LED light source or LED finished lamps, the performance parameter fraud phenomenon is not uncommon. Why does this phenomenon persist? In order to save material costs, some manufacturers do not use a corresponding number of light sources, and the average consumer does not detect the power of the lamps after purchasing the lamps, which to some extent exacerbates the luck of these manufacturers.

Regarding the media's question about the cause of power fraud, a staff member of an electrical appliance factory in Guangdong once said that the same ten-watt lamp, if other manufacturers identify 20 watts on the lamp, and their company marks the actual wattage of 10 watts, Then consumers will choose other manufacturers' products. "Fake fraud is reasonable", so the parameters such as virtual standard power have become the unspoken rules of the entire lighting industry.

From this point of view, in order to make the production of lamps in the market sell well, and at the same time can save costs, the virtual standard performance parameters become the "customary trick" of some manufacturers unfair competition. In fact, data fraud is not only found in some small factories, but also used by some large manufacturers. Recently, it has exposed a large number of internationally renowned COB manufacturers to tamper with product test data and parts production.

According to the report, from April 2012 to December 2016, the plant falsified the test data of 21 LED parts products, and changed the life of the measured products directly from 1000 hours to 6000 hours. In addition, in the more than seven years before June 2017, the production area of ​​some parts produced in the Chinese factory was changed to "Japan", and the proportion of tampering accounted for 6.7% of the number of products in the same period.

There are endless cases of fraud, which greatly disrupts the market environment. After all, the authenticity of data is one of the prerequisites for ensuring fair competition. For the LED industry, the performance parameters of LED products are not only related to the quality of the products, but also closely related to the safety of consumers. If the manufacturer is not responsible for the performance data of the products, it is not responsible for the safety of consumers.

Chaos 2: Theft of trademarks

Business competition needs to know shame

The misappropriation of a trademark means that a legal person or citizen engaged in industrial and commercial activities violates the trademark management regulations and uses the same trademark as the registered trademark on the same commodity without the permission of the registered trademark owner, thereby obtaining illegal benefits. The misappropriation of trademarks not only infringes on the legitimate interests of trademark owners, but also infringes on the trademark management system, thereby undermining the market economic order constructed with the values ​​of fairness, justice, honesty and credit as the core.

However, the phenomenon of misappropriation of trademarks has been repeatedly prohibited in the LED industry. NRW, Ou Pu Lighting and Foshan Lighting have been stolen from domestic brands. The infringement of trademarks has caused many well-known companies in the industry to suffer a lot.

When talking about trademark infringement, Lin Jin, chairman of Xuyu Optoelectronics, filled with bitter water. Xuyu Optoelectronics has applied for registration of the “XY” trademark in April 2011. It was successfully registered in 2012 and its use period is May 7, 2012 - May 6, 2012. As Xuyu Optoelectronics became famous in the industry, its “XY” trademark was also used by some of its peers to promote its products. Later, in order to distinguish from peers, Xuyu Optoelectronics forced to give up the "XY" trademark that it worked hard to formally change to "XUYU".

Although the misappropriation of some trademarks that have become well-known in the industry can indeed bring many conveniences to the promotion and sales of their products, and thus obtain undue benefits. However, infringement of trademarks is likely to bring confusion in the market. The violations of the infringers can easily bring many operational problems to the trademark owners, or cause unnecessary disputes or lawsuits.

Chaos three: poor quality and low price

Product manufacturing must have a bottom line

In the past few years, the LED industry price war has been “killed”. Many LED companies have used the price of bottoming products to seize market share and set off a wave of low prices in the industry. This kind of marketing means of continuously compressing the profit margin of the product has caused the entire LED industry to be devastated, and it has made all LED people miserable.

However, in today's fierce competition in the LED lighting industry, inferior and low prices have become a common means for companies lacking core competitiveness to obtain benefits. Under the wave of low prices, some manufacturers do not use optimized production, integrated supply chain and other means to protect basic profits, but instead focus on the use of inferior raw materials.

Speaking of inferior quality and low price, a COB manufacturer in Guangzhou can be described as "ranked". In order to save material costs, the manufacturer usually uses some inferior raw materials. On the chip side, most of them use some inventory from the supplier, or a side Bin (non-primary Bin) chip, which is difficult to ensure the consistency and reliability of the light source; on the package adhesive, it uses low quality and low price. The products are in sharp contrast with the hundreds of dollars used by other manufacturers, even thousands of yuan per kilogram of glue. In addition, the selection of other materials is mainly based on low prices and low quality. (It is said that even so, I still dare to give the customer a two-year warranty.)

Due to the use of inferior materials, the manufacturer's product cost is 50% lower than other manufacturers, and its sales price is 30% lower than the market price. Of course, its inferior and low-priced products have also damaged many customers' interests. A well-known luminaire manufacturer in Foshan lost tens of millions due to the quality of its COB light source. It is reported that the COB manufacturer has caused many lawsuits due to its inferior products, and its development is even more difficult.

Editor's Message

Because of fraud, long-lived creatures will eventually be punished as they should. In the same way, bad competition without bottom line should also be the market appearance that the LED industry should not have. In a fiercely competitive environment, companies should adhere to the quality line and focus on the sound business of the company. The operation without quality bottom line will eventually lead the company to the end. The closure of Liangbaijia and Kaisheng shares is the best evidence.

In short, in the "fog-eye" market environment, companies should be more rational, calm down, and bring a suitable sustainable development route to the company with a more sensible vision.

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