OFweek smart home network According to AndroidAuthority reported that in the study of the best smart thermostat you can buy today, I noticed something interesting: Many of the latest models of thermostats have introduced Amazon's assistant Alexa. This can not help but arouse my interest, because it reminds me of 2017 CES show, Amazon announced at the time to integrate Alexa to more products. In the past six months, Amazon has been accelerating the development of new hardware, only three new products have been released in the last two months, but I am very aware that Amazon’s focus on the competitiveness of its Echo hardware is far more than internal software The degree of attention is less.
Alexa is everywhere
Of course, anyone can create a "skill" to have their products work with Alexa-supported devices, but how do you actually implant such virtual assistants in their products? Obviously, this is an attractive choice for hardware manufacturers, and it's relatively easy to insert microphones and speakers into the device. Amazon not only allows companies to use their assistant APIs, they also want you to use them. Their assistants become ubiquitous, and they can perform their core functions more often, and these core functions are using Amazon's services.
Amazon does not think its voice assistant is a luxury extra product but its core product. Of course, for manufacturers, it is worthwhile to integrate Amazon's assistants into their products to add value, and this is exactly what Amazon wants. Providing a free version of Alexa, it makes the lure of manufacturers unbeatable and attracts them to take advantage of this service because it ensures that the product has a decent microphone and speaker system without additional overhead.
Amazon pays for server costs and everyone is a winner. However, the more devices Alexa is implanted, the more devices and services will be more fascinating to consumers. Prime Music? Delivery on the 2nd? Simply using voice to enjoy these services is a very tempting prospect, and using them as much as possible is exactly where Amazon is going.
So how many devices introduced Alexa? At CES 2017, we saw more than 20 non-Amazon products introduced into Amazon's Assistant. In the near future, there will be more similar products. Although there have been many products launched with Alexa in the first half of this year, by the end of the year, we may see more companies jump on the express trains equipped with assistants.
Amazon Niche Expansion
As mentioned above, Amazon has released or launched many Alexa devices, and they are expected to enter the market this year. The latest additions include Echo Look, Echo Show and Dash Wand. Although these devices are theoretically good, it does not mean that they will be favored by ordinary consumers. The Echo Show can actually serve as the spiritual successor to the original Echo, adding visual power to the bustling sound-based ecosystem. However, both Echo Look and Dash Wand are directly serving the purpose of promoting Alexa's integration into the previous market, although the market is already difficult to enter.
Let us look at Echo Look again. For a long time, the clothing market is the area that Amazon has always tried to enter. The best-selling item in Amazon’s “Clothing, Shoes, and Jewelry†area is the Kallucci shoes. It is difficult for consumers to buy clothes online because buying clothes involves many personal experiences. Although Amazon is trying to make it easier to return to things you don't like, some experiences are irreplaceable, such as going to the store to try on clothes.
Of course, Amazon is not using Echo Look as the latest means to sell more clothing, but please think about it carefully. Who do you think this product is for? Echo Look can use machine learning algorithms to evaluate your fashion style, and then tell you how to match clothes. Where do you think people will go to improve their fashion scores? You guessed it, Amazon!
For those who incorporate the new Echo Look into their lives, buying clothes will become a completely new process. Amazon may not have promoted Echo Look this way, emphasizing its ability to show you fashion advice, but Amazon will definitely do the same. The retailer has used your recent search history to predict what you are interested in and provide you with new products. It can also do the same thing in clothing.
Satisfy your desire
Another strange niche product Amazon chose to release in June was Dash Wand. Of course, this product is not sold as an Echo device, but it has many of the same features as Alexa. Amazon is planning to aggressively enter the grocery industry. Whether it is the acquisition of Whole Foods or the provision of delivery services on the next day or the next day, these are extremely difficult. Although these services are particularly convenient, many consumers still feel hesitant and do not know whether they should jump into the new world of “clothes, food, etc. are all sent to the doorâ€.
Dash Wand is also basically free, it only costs $20, but at the time of activation, Amazon will return you a $20 credit. That's not accidental. Although the company has made significant progress in this service in recent years, the market is still dominated by physical stores, and they will desperately maintain their dominant position. Amazon will not be willing to give anything free, unless they are convinced that they have received corresponding rewards. In this case, it is also a potential grocery shopper.
Where is the competition?
Smart assistants like Google Home are also excellent. They are competing with Alexa's many core competencies, but they are fighting for different markets. Google has expanded Google Assistant’s exclusive function from Pixel phones to almost all smart phones. The problem here is that Google Assistant is capable of doing different jobs on almost any platform. Google has introduced Google Assistant to Android devices, Google Home, and Google Allo, but every function has been broken, so there is no place to make everything work. Google Assistant is also not a ubiquitous system.
And Amazon has taken a different approach. With Alexa, whether it is implanted in your Echo, Echo Dot, thermostat or car, it has almost the same function. The most important thing is the system, not the hardware. Google seems to be working hard to ensure that the hardware and software that Google Assistant supports are first-rate, and Amazon is leaving this piece of cake to OEMs and embedding Alexa into what it believes can take over the world.
More and more dependent
Finally, Amazon wants you to fall in love with Alexa. They want you to be very dependent on its capabilities. It will appear in every aspect of your life, allowing you to buy things through Amazon and use Amazon's services more than ever. By allowing your thermostats, cars, and even handset manufacturers to integrate such advanced virtual assistants, they will naturally increase the value to end users, which allows OEMs to provide users with more and lower cost services. When this happens, everyone will be a winner, because Amazon, customers, and OEMs need to make their own contributions in order to keep the service running.
Even if some companies don't provide hardware, it's easy to create Alexa skills to increase the value of your application or service. The convenience of using a voice command to a taxi will help attract just about anyone who is using the service, which will increase their dependence on Amazon and make more use of Amazon's core platform.
As users begin to move from traditional applications and services to seamless voice control, Amazon will control most of the application market through extensions, which other family helpers have so far failed to crack. Samsung's Bixby has similar ideas, but this Alexa's junior is currently only available for a limited number of Samsung applications.
Looking to the future
It is clear that Amazon is making full use of their Alexa virtual assistant. As companies and individuals develop new hardware and technologies, this product is evolving every day. There have been half a year in 2017, and it seems that we have not yet seen the great potential of Alexa seen at CES. As third-party manufacturers iterate on existing products to make them smarter than ever, Amazon will continue to move toward becoming an "all-industry leader."
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