Mobike Bicycles is a typical example of bicycle IoT. Today, as the flow of Internet traffic is increasingly decentralized, Mobike bicycles are not limited to their own apps. Mobike provides services in more and more applications through win-win cooperation. At present, it has successively accessed Baidu Maps and Gaode Maps, becoming the first brand in the industry to exclusively occupy the traffic entrance of the two major Internet maps. It also occupies an opportunity for Mobike to rely on big data platforms to build smart travel to optimize and upgrade.
In terms of product design, the Gaode map and Baidu map provide multiple entrance locations. Users can find shared bikes on the Ride page, or use shared bikes on the Walk and Bus route planning pages. In terms of function development, the high-definition map fish Baidu Map will combine the new shared bicycle service with walking navigation and cycling navigation functions: users can find the position of the bicycle through walking navigation and find a nearby shared bicycle faster. After the scan code is unlocked, one-click navigation is provided in the car scene.
In the development process, Mobike’s craving for new technologies has reached a considerable degree. It had teamed up with Huawei Ericsson and also collaborated with Qualcomm China Mobile to carry out a comprehensive upgrade in chip development and equipped the new launch vehicle with the "Beidou + GPS + GLONASS" multimode satellite positioning chip and the IoT chip. Strong technical accumulation and sharing of the Internet of Things of bicycles have only improved.
As early as May of this year, Mobike officially announced the "Mobbai+" open platform strategy, and comprehensively laid out three open platforms: "Life Circle", "Big Data" and "Internet of Things." Top brands such as China Unicom, China Merchants Bank, China UnionPay, and Baidu Maps have become the first strategic partners of Mobike’s “life circleâ€.
According to Mobike, since the end of March this year, the number of monthly active users of Mobike bikes has increased by more than 200% since the full access to WeChat. More than 50% of new registered users have come from the WeChat applet, and the power of “open†has increased. It is evident. It is foreseeable that by accessing many popular brands and APPs, Mobike will receive considerable vertical traffic on one hand, and will also further expand offline scenes and enhance user experience; and Mobike cycling will also enhance all parties. The scale, stickiness, and activity of the users are helpful, and cross-border cooperation is used to consolidate the competition of the moat to achieve a win-win situation for all parties.
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