At 00:00 on November 12, Double 11, the most lively shopping carnival of the year, finally came to an end. In the smart projection category that has attracted much attention in recent years, Nut Laser TV has continued its brilliant record and won the category sales championship.
In addition, the 1080P cost-effective smart projection JMGO G7 won the cumulative champion in the price range of 2,000-3,000 yuan; the annual flagship JMGO J7 smart projection won the champion in the price range of 3,000-4,000 yuan; the JMGO U1 4K laser TV even leads the industry , occupying the C position of the 10,000-yuan 4K laser TV with the first sales volume; the super new product Nut X3 also performed well. As the industry's first home 4K smart projector, it has effectively promoted the large-screen industry into the 4K era.
According to the authoritative release of Tmall Global Carnival 10th Anniversary Business Staff Data, as of 23:59 on November 11, in the industry rankings of office equipment/consumables/related services, the jmgo nut flagship store ranked TOP 1, and was ranked with the second place. open a huge gap. In terms of single products, for example, the final sales volume of the JMGO G7 exceeded 30,000 units, becoming a well-deserved new generation of smart projectors.
On the JD.com platform, double 11 sales in 2018 increased by 168% year-on-year, and the main models Nut G7 and Nut J7 also won two first places.
It is not accidental that JMGO Laser TV can win the championship continuously in the big promotion, but relying on the leading R&D strength, mastering the two core components technology of opto-mechanical and lens, and owning the dominance of independent research and development; strict quality control, to achieve high-quality price Better; excellent user service, build reputation for products, and win trust with service; innovative ability to keep pace with the times, can adapt to consumers' consumption upgrade needs, lay the foundation for the application functions of intelligent projection, and also use 4K, HDR 10 , high-quality glass lens and other technologies to guide the progress of the industry.
Master the two core technologies of opto-mechanical and lens, pioneer in the era of 4K large screen
In this double 11 promotion, one of the models with outstanding performance is the JMGO U1 4K laser TV. This laser TV was released in August. As the first 4K laser TV in the industry with a price of less than 9,000 yuan, the popularity of this double 11 continued and became the TOP 1 product of the same level.
What is more noteworthy is that the JMGO U1 4K laser TV uses the optical machine and lens independently developed by JMGO for three years, breaking the long-standing technological monopoly of foreign brands in these two aspects, and firmly controls the core technology in its own hands. In this way, it has more dominance in quality and price. You know, one of the concerns of consumers about laser TVs is the price. After all, in the past, the high price was 70,000 to 80,000 yuan, and the low price of 10,000 to 20,000 yuan was really not close to the people, and compared to LCD TVs, the picture quality still stayed at 1080P. It's also daunting. The multi-level breakthrough of JMGO U1 allows laser TV to truly enter the selection range of audio and video in the living room, making a positive contribution to the popularization of large screens.
Online and offline linkage, strong experience shortens the distance between consumers
Smart projection and laser TV are products that are opening up the audio-visual market at a high speed. In fact, hand experience is what consumers are most eager to touch. After all, seeing more is not as good as seeing. Therefore, Nut Laser TV pays special attention to going from online to offline and to consumers.
For example, from November 2nd to 3rd, the Nut Film Festival opened in Futian Coco Park, Shenzhen. Almost all products of JMGO's products were unveiled, showing everyone a 100-inch giant screen in the form of an open-air cinema. Color strength.
On November 11th, JMGO Laser TV also appeared at the "Tmall Science and Technology Museum", a special commemorative event for the 10th anniversary of Tmall Double 11, bringing consumers in Beijing a first-hand large-screen experience. At the same time, in the Tmall Science and Technology Museum, it also cooperated with first-line brands such as Lenovo, and presented a game show of cooperation between a professional e-sports computer and a 100-inch 4K ultra-clear HDR 10 high-dynamic large screen.
After obtaining the 600 million yuan D round of financing led by Alibaba, which was still widely favored in the cold winter of capital, JMGO Laser TV became more confident, and successively launched JMGO U1 4K laser TV and JMGO X3 4K laser TV to lead the market. He is also happy to be an industry pioneer with his true strength. Under the situation that LCD TV sales are in decline and laser TVs are emerging, it is worth looking forward to how far Nuts can lead the industry and whether it can completely subvert the living room audio-visual mode.
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