On May 26th, the annual "Ferrari Track Carnival" event officially kicked off in Shanghai. With its good strength, Aux has stood out among many well-known brands and successfully achieved cross-border cooperation with Ferrari Club as “the first air-conditioning brandâ€.
Aux brand upgrade strategy released Zhu Jun, Secretary General of China Household Electrical Appliances Association
On the first day of the event, Oaks officially announced the launch of the new brand upgrade “Blue Plan†in the “Ferrari Race Carnivalâ€. At the same time, the new Aux air-conditioner hang-up machine was officially launched, and the high-end exclusive customized air-conditioning concept of the cross-border cooperation between Oaks and Ferrari Club was unveiled.
Oaks brand upgrade " Blue Plan " released to promote industry product quality upgrade
At the "Ferrari Raceway Carnival" event, Oaks released the Oaks brand upgrade "Blue Plan" to the outside world, witnessing the tens of thousands of fans and hundreds of media, to achieve brand upgrades in terms of image, technology and products. In the brand image, the blue LOGO symbolizes fashion, technology, and wisdom, and is more in line with the Oaks brand positioning. On the technical level, Oaks field demonstrated the largest intelligent black light factory in Asia with VR technology, which caused great concern on the spot and the industry. Supported by smart factories, at the product level, Oaks' main products will be upgraded in the future.
Oaks boosts the popularity of the Ferrari Carnival booth
For Oaks, which insists that "quality is the cornerstone and innovation is the soul", intelligent innovation and intellectual strength have always been the foundation of its market. In the future, under the help of a brand-new brand upgrade policy that integrates technology, brand and product, Oaks Air Conditioning is bound to bring an industry-wide quality upgrade boom.
Oaks cross-border Ferrari club, heavy release of high-end exclusive custom air conditioning
At the "Ferrari Raceway Carnival" fan activity area, the Oaks Cross Ferrari Club released Ferrari's exclusive custom air conditioner. This air-conditioned design combines the highlights of a Ferrari sports car. The silhouette uses the streamlined elements of the Ferrari sports car to make it more stylish. The inscription of the air-conditioning details reveals the understated luxury. The overall look uses the classic "Ferrari Red", while the "exclusive custom air conditioner" also has the dual logo of the Ferrari Club and Oaks. All the details highlight the "noble" of this exclusive custom-made air conditioner.
Oaks & Ferrari Club custom air conditioning concept released
In addition, Oaks also released a new product hang-up on the spot, which represents a high-quality product made in China 2025, with its superior quality and simple and exquisite design, attracting the attention of the audience. Oaks hangs on behalf of the advanced level of the Oaks smart factory, the future Oaks new smart factory will produce more high-end smart chips, to achieve a comprehensive upgrade.
Oaks helps the Ferrari track and carnival live audience interaction
Consumption upgrade, Oaks marketing strategy boosts brands to seize the market
In the context of the escalating consumption structure, consumers' purchasing needs are becoming more diversified. Price is no longer a decisive factor of consumption, consumers are paying more and more attention to the brand's value recognition when purchasing products. For the merchants, this requires the brand to reach the real needs of consumers with effective marketing means on the basis of ensuring the quality of the products.
During the brand upgrade period, Oaks’ marketing gameplay was also remarkable. As early as May 20th, Oaks had ingeniously released a full-page advertisement of “Finding a Red and Blue Friend†on the print media, attracting A large number of brands have responded in succession, vying for Oaks Blue friends: including vivo, boss appliances, fashion Mr., thinkPad and other dozens of brands are on the microblogging platform echoes Oaks and show up separately, with actual actions expressed on the Oaks "blue Plan support and confidence. Aux's quality and ingenious marketing capabilities make the Oaks brand even more powerful.
Many brands participate in the interactive support of the Oaks brand upgrade program
As we all know, the "Ferrari Track Carnival" event attracts a large number of "pilgrims" every year. Such a strong "international IP" will naturally attract many well-known brands to compete for opportunities to cooperate with them. As a "first air-conditioning brand", Oaks successfully achieved cross-border cooperation with the Ferrari Club to provide members with exclusive customized air conditioners.
In this regard, the senior media commentary of the air-conditioning industry: "This indicates that Oaks strength has been recognized by the high-end consumer market, laying the foundation for the future Oaks to enter the high-end market." Under this opportunity, Oaks launched a brand upgrade "Blue Plan" to the outside world. The transformation of production methods, industrial forms, business models and other fields by intelligent intellectual ability will definitely promote the comprehensive upgrading of the brand of the air-conditioning industry, provide a new development model for the air-conditioning industry, and inject new vitality.
Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com