Source: Guangdong Hedong Computer System Network Engineering Co., Ltd. General Manager, State Council Special Allowance Network Expert / Liao Weimin
[Standard is competitiveness
At present, audio-visual lighting technology is in the era of digitalization and networking. With the continuous development of science and technology, the demand for functionally diversified product technologies in the industry market is increasing.
As is known to all, the government is vigorously advocating the construction of a cultural China and a harmonious society. The Ministry of Construction clearly requires that 60% of residential buildings in the country's large and medium-sized cities be intelligent in 2010. The provinces and cities with conditions are competing to build a harmonious cultural province to meet the growing cultural needs of the people, and the landmark art scenes and intelligent buildings in sports venues, song and dance theaters, city squares and theme parks in various regions or The transformation has gradually formed a new wave of one after another, and the market of large and complex functions and diverse audio-visual lighting video conference integrated systems came into being!
In order to support the rapid growth of new market demand, the audio-visual lighting industry is eager to integrate complex and comprehensive demonstration technologies and the overall level of rapid improvement.
Looking at the high-end and large-scale engineering market in China today, it is not difficult to see that many foreign companies all have the technology and products with a wide range of international standards, and they are facing the market of China's Novo Market. It is undoubted that they are entering the Chinese market. The control technology of the foreign integrated system has a considerable degree of automation in the engineering design of the industry, technical rehearsal and on-site operation.
The process of economic globalization has triggered fierce competition in international trade. The realization of technological integration has accelerated the technological innovation. After China entered the WTO, enterprises in the industry are facing enormous challenges!
Relevant information shows that the losses caused by international technical barriers by industry players are quite alarming. Many cases have fully demonstrated that many foreign companies are pursuing intellectual property protection in the way of patent technology standardization, so as to obtain the maximum benefit of the market. The combination of standards and patent strategies has obviously become an effective means to implement technology monopoly and market restrictions. Chinese companies are not fully aware of the rules of the game and are therefore often passive.
According to the statistics of the Ministry of Culture, nearly one million people engaged in the audio-visual lighting industry nationwide, including 2/3 of the country's employees in the industry, 80% of the country's institutions, and 90% of the output value. It has become an important base for the production of products in the national audio-visual lighting industry, and the overall technical level is recognized as the top in the country. Although the domestic industry has a large number of products and systems, and some have a fairly high level of patented technology, but in the face of international standards under the military city, it seems pale, and each company's singles in the international market is insignificant.
In contrast, China's current large-scale integrated demonstration projects mostly use traditional system integration methods. Each integrated project almost repeats the development of low-level interfaces and protocols. This is because each integrated project is composed of many different manufacturers. The composition of the products, the technical level and function of the products are uneven, and there is no standard temporary patchwork integration method. It is difficult to make the control technology of the integrated system develop to the level required by the market.
A large-scale integrated demonstration system is usually a comprehensive system that integrates and integrates various media subsystems. If the relevant technologies are standardized, it will accelerate the process of building integrated systems while reducing system installation costs. International standardized network technology, application software research and development to connect various media systems, comprehensive application functions and system scale can be easily expanded continuously. This will fully meet the industry's unlimited creativity in the market, and thus extremely Greatly enhance the market competitiveness of our industry!
[All the people can become a city
The technological progress and industrial development of the industry depend on the beliefs, consensus and determination of the industry's enterprises. Together to promote the development and standardization of the technical standards of the audio-visual lighting industry, it can effectively integrate the resources of the industry, complement each other, share resources and jointly develop first-class products. The development of first-class systems and the development of system-related technical standards will enhance the core competitiveness of our industry.
Standards should be the bridge between scientific research results and productivity. Standards need to be supported by advanced technologies. Obviously, by transforming technology into standards, companies in the industry can finally achieve the goal of maximizing market benefits. It will surely form a virtuous circle for the construction of a harmonious, win-win and sustainable development of the industrial environment.
For this reason, we made a useful attempt.
The year before, led by Guangzhou University, under the auspices of the Institute of Audio and Video Lighting of Guangzhou University, the company jointly organized nine well-known enterprises in the industry, and jointly assumed the Guangzhou Science and Technology Plan project: "Audio-based lighting network centralized control platform and standards". Based on international standardized network technology, the platform fills the gap in the field of multi-functional, intelligent and multi-network audio-visual lighting control systems. The platform is both a large-scale software system and a standard with independent intellectual property rights. Through this platform, centralized control of media systems and equipment such as lighting, video, audio, public broadcasting and conferences will provide strong technical support for future related comprehensive projects.
In the deep research and development of the platform, with the assistance of the Guangzhou Institute of Standardization at the end of last year, the National Institute of Standardization will take the lead in launching the feasibility study for the development of national standards. The standard name is “Intelligent Network Intelligent Control Systemâ€.
This is a career worthy of the industry!
Fortunately, we are at the right time, and we have received strong support from relevant state departments. This has strengthened our confidence! We have reason to believe that with the joint efforts of our colleagues in the industry and with national standards as weapons, we will be able to break through international technical barriers. It can become a standard with Chinese characteristics in many technical standards in the future international market.
ã€The more the merrier
On the road of standardization, the 1+9 enterprise alliance is only the initiator! The standard alliance needs the consensus of the industry and actively joins. As the way goes, the alliance team will continue to grow and develop, thus forming the integration of industry, university and research, and creating the industry. Good interaction and mutual assistance industry chain.
Many companies in China's industry have successfully taken the first step because of the standards, as long as they can sit down and make suggestions for the future of the industry!
This is the common cause of the industry!
We don't have to be arrogant. As mentioned above, China has a broad domestic market. The tempering of the market economy for many years has made the industry companies have a market in their respective fields. We only need to jointly formulate the rules of the game that belong to the industry. The more our industrial roads will be. Going more spacious.
We must not build a car behind closed doors. Rethinking the formulation of past standards, often applying directly from technical solutions to standardization organizations, and implementing them from top to bottom, most of them lack market considerations. We understand that industrialization ultimately determines the market position of independent standards. It should be seen Towards, the 1+9 Enterprise Alliance has laid a viable foundation for standard launching and future R&D. Nine companies have established a leading position in their respective market segments. A Guangzhou University Audio and Video Lighting Institute enjoys a good reputation in the industry. The well-equipped experimental center and many talents, with a unique charm, presided over the 1+9 standard research and development plan. This move really wrote a new chapter of school-enterprise cooperation.
We are convinced that the thinking is clear. The key to successful implementation of technical standards is that industry enterprises must become the main body of standard setting, and timely transform enterprise technology that already has certain market strength into standards, thus helping enterprises to seize the market commanding heights.
In view of this, this is everyone's business!
[Standards can create new industries
In view of the fact that digital network technology has been widely used in lighting control, public broadcasting control, professional audio control, stage machinery control and conference system control, each control system is independent, there is no unified interface, and the system does not Compatible, there is no synergistic agreement between systems, it is difficult to improve the automation level of the integrated system.
The technical design concept of "sound-vision machine intelligent network centralized control standard" is: the various media systems of the sound-vision machine through the intelligent network technology, a set of standard protocols and interfaces, making it a centrally controlled and interactive control The integrated system of distributed processing, in order to achieve the purpose of resource sharing collaborative services. On this basis, research and development of a series of software tools to support the rapid development of application software development of various integrated engineering systems.
It is not difficult to imagine that from the authorization of standard protocols, the development of interface software and hardware products, the continuous updating of supporting software tools, and the use of integrated application software, new industries can be created. More importantly, the deepening of standards can ensure the Chinese industry. Enterprises are in a benign industrial development environment. With the development of China's industrialization process, independent standards with Chinese characteristics will stand in the forest of international standards!
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