"I am in the rainy day." Zhang Jiarui, chairman of Shanghai Grand Canyon Optoelectronics Technology Co., Ltd. (hereinafter referred to as Grand Canyon Optoelectronics) said.
On April 26, Zhang Jiarui personally confirmed the listing rumors at the "LED Outdoor Lighting Product Design, Intelligent Control and Optical Information Application Technology Seminar". Previously, the news that Grand Canyon Optoelectronics plans to be listed in Taiwan in March 2012 has been widely circulated in the industry.
Zhang Jiarui has its own calculations. In the era of Silanwei and NVC, Midea, Opp and many other companies that have invested heavily in LED lighting, how to survive and meet the challenges needs to be planned early, and increase the technological strength of enterprises through listing financing. It is a prerequisite for countering the challenge.
Listing is not a circle of money
Grand Canyon Optoelectronics, the name in the industry is not loud, but it has been fighting in this field for 9 years: In 2002, Grand Canyon Optoelectronics was established in Shanghai with a registered capital of 1 million US dollars. In 2004, he entered the field of LED lighting and has a good performance. His LED lighting products are widely used in Shanghai World Expo, Shanghai Hong Kong New World Garden and other well-known projects.
Despite what has been done, Zhang Jiarui still faintly feels that the market is no longer in the past. "All that comes in can come in. If it does not change, it will be thrown away by the market."
This is true. The market share is second only to Nichia and Career's domestically largest LED chip color screen supplier Silan Micro has entered this market. According to the analysis of Guolan Securities of Shilanwei, the low-power white light chip has no problem in quality. The light efficiency of the chip has reached 120 lumens per watt, which is already competitive in the commercial lighting field. At present, the company has started to supply small quantities in the lighting market. In the 2010 annual report, the traditional lighting company Sunshine Lighting clearly stated that the total investment of LED lighting projects in the past three years was about 1 billion yuan. On April 18, the investment fund of Shenzhen Zhouming Technology Co., Ltd., which was first applied for by the GEM, was invested. One is the LED lighting product project.
This year, NVC Lighting also released six series, a total of more than 100 varieties, more than 300 single-item LED new products. The China Securities Journal reported that in 2010, the amount of LED investment plans in listed companies alone exceeded 30 billion yuan.
The direct reason for the influx of funds is market opportunities. According to research estimates, LED lighting will reach a market value of $5 billion in 2012. At the same time, the report predicts that LED lighting will be able to successfully pick up LEDTV in 2012, which will be a key year for LED lighting development.
"One night, there are a lot of businesses around." Zhang Jiarui said that listing is to deal with this change, not a circle of money.
Zhang Jiarui said that the financing scale of the listing is 50 million US dollars, which is mainly invested in two aspects: First, capacity expansion, and 50% increase based on existing production capacity; second, increase technology investment and develop lower cost intelligence. Control systems to counter international brands in the future.
Market dilemma
Behind the influx of companies into the LED lighting industry with huge amounts of money, is the prospect or the struggle?
Taking NVC lighting as an example, data from market feedback shows that as of late May 2010, its LED products accounted for only 2% of total revenue. Zhang Jiarui is always reluctant to disclose its market performance.
Through the analysis of the market, the development of LED lighting is not satisfactory. What makes the company headache is that although LEDs are more energy-efficient and environmentally friendly, the cost is too high, and the price is 8-10 times higher than that of traditional lighting products of the same type. Moreover, since the chip accounts for 30% or more of the cost of LED products, and China's lighting-grade high-end LED chips mainly rely on imports, the price of LED lighting products with the same illumination brightness remains high, and there is no real start in the consumer market. It is a market derived from commercial lighting and the national “Ten Cities and Ten Thousand Miles†LED street light scheme, and the market foundation is not stable.
In addition, the products are basically in the stage of copying and imitating each other. The homogenization competition has caused price wars to rise, and the maturity of technology has been questioned. This has led to a series of problems, such as many LED energy-saving lamps and even promised to guarantee 100,000 hours of lighting time, but according to industry insiders, the current packaging technology can only achieve two or three thousand hours. LED lighting currently circulating in the market is mostly below 50 lumens per watt, lower than the number of energy-saving lamps, losing the main advantages of the LED itself.
Despite this, under the temptation of business opportunities, companies are still adept. In response to this situation, the deputy secretary-general of the National Semiconductor Lighting Engineering R&D and Industry Alliance, and the experts, reminded the development of rationality, and avoided the LED industry to repeat the mistakes of China's 2008 and 2009 polysilicon investment.
"However, we are still optimistic about the long-term development of the market, increase investment in technology, and avoid the above problems." Zhang Jiarui said.
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