The boom in the smart home industry in recent years has attracted a group of investors to join the industry. Despite the various ways of terminal sales, store sales still account for a large proportion.
What are the most important factors in store sales? Is it the location of the store, the decoration of the store, the products of the store, or the salesperson of the store? The importance of the above factors can be described as the benevolent, the wise see the wisdom, but the editor of Yangtze Smart Home thinks, among them The most important core factor is the salesperson, that is, the human factor accounts for the vast majority.
Why do you say that? Let me listen to you one by one.
1. Let me talk about the location of the store first. If the core of the terminal store is the location of the store, then how can brands that do not rank in the top three or ten in the store survive? Does every store only have the top ten brands? In fact, as long as we are Those who have carefully visited the terminal market should understand that many stores are not located on the main road, but the sales performance is still very good, not inferior to the top three brands. So, the location of the store is not the core of the store!
Second, let’s talk about the decoration of the store. For example, the decoration is like a person’s appearance. If you dress appropriately, it will give you a bonus point in your communication, but if you don’t dress well, it’s just you. Genus, these are two concepts. It has the effect of adding points, but it cannot be equated to a certain transaction. This is why many stores need shopping guides for beautiful women or handsome guys. This has a certain effect of adding points.
3. Looking at the products again, we often hear salespeople complain that their products are not as good as others, and our prices are more expensive than others. Product factors are definitely one of the reasons for poor product sales, but it is not the only one. If the shopping guide says that your product is not good, have you ever thought that the product is not good? Or we are only slightly weaker on one hand (for example, the price is too high), and other aspects are still dominant (for example, more functions). The editor thinks that as long as it can be regarded as a branded product, it will not be so bad, otherwise there will be no brand concept anymore.
4. Finally, it is the salesperson. No matter what product, it is sold by the salesperson. A good salesperson can always find the customer's needs and use the product to satisfy him, no matter how good the product is in the eyes of other salespersons. Hard to sell.
Based on the above, it is difficult for you to change the location of the store. For the location of the main road in a good location, you cannot always get it if you have money. For the quality of the product, you can not change it immediately after you change it. For the store exhibition hall , It’s not that you can reinstall it if you say it’s not good. SO, what can change, and quickly change is-people! Therefore, we must make good use of people, use people well!
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