Not long ago, a poll showed that consumers’ five-minute enthusiasm for smart homes has receded. From the perspective of ordinary consumers, using smart phones to control home appliances is meaningless. Leaving aside whether this poll is accurate, this year is considered by some to be the "first year of smart home" and the investment market is extremely hot. Why is there a completely different voice in the market? Has the smart home been out of the limelight?
Smart home is the future development trend, which is already recognized by everyone. Major giants, such as Apple, Google, Xiaomi, etc. are all rushing to join in. However, the entire smart home ecology has not been able to weather the climate after several years of development.
Traditional home appliance giants such as Midea, Gree, Haier, TCL, and Changhong are actively deploying smart homes, and even non-home industry giants have entered the smart home market and launched related smart home appliances.
At present, the battle for smart homes has broken out, and giants from the three different industries of operators, home appliances and the Internet have all entered the smart home market, which stems from the vast market development space of smart homes. However, it seems that the smart home is still in its infancy, and there are still situations such as "big gimmicks but not practical", and how to implement it is still a problem.
At present, the most common sales models for smart homes are mall direct sales and online direct sales. Regardless of the sales method, there is a problem: users lack understanding of the product. It is undoubtedly very difficult to expect users to complete consumption without understanding smart homes or accepting technical advice.
Nowadays, the traditional smart home industry, including first-tier brands such as Xiaomi, Haier, Huawei, etc., has been unable to answer one question: What impact do these smart home products have on real estate development companies? What is the motivation of the owners to purchase these products, what is the role of real estate development companies, and how to win over business opportunities?
To what extent is the smart home life that consumers need? Whether a truly smart home life can be accepted and popularized by consumers is a question that the entire industry needs to think about. The intelligent wind has blown, and we don't know how far the future is. We only have to wait quietly for the day when a single spark starts a prairie fire.
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