In 2015, the home appliance market entered an industrial upgrading period. TV is no longer passively viewed in the past, but it has been transformed into a multi-functional terminal integrating radio and television, the Internet, and educational games. Moreover, people can use voice to control the TV and open a mouth to communicate with the TV. According to industry insiders, smart TVs are generally accepted by consumers. The core of smart TV manufacturers' competition in the future is to improve content and user experience.
When a reporter visited a home appliance store, a sales person at Konka Television said that now smart TVs can download third-party software, and they can watch online live broadcasting without connecting a set-top box to a wireless wifi or plug-in cable. “Some of our mid to high-end smart TVs can also turn on any brand of air conditioners and infrared remote control fans. You hold the TV remote control, shout a voice, 'turn on the air conditioner', the air conditioner is turned on, and you can also adjust the temperature, you say '26 °C' immediately transferred to 26 ° C. You say 'open the fan, three gear, shaking his head', it is implemented. Moreover, the design of smart TV remote control is also very simple. In the past with the set-top box to watch TV, use two Remote controller, first use TV remote control to open TV, and remote set top box remotely using set-top box. Now the remote control has changed from two to one, and the remote control button one-touch direct is very simple."
The above-mentioned sales personnel also said that consumers under the age of 50 are generally buying smart TVs, and those over the age of 50 will buy non-smart TVs.
Peng Xiandong, general manager of China Consumer Electronics Co., Ltd., said that from the current smart home appliance market, the development of smart TV is relatively mature, and has generally been accepted and popularized by consumers.
According to data from Zhongkang, the retail penetration rate of smart TVs from January to November 2015 reached 72%, which is an increase of nearly 17% compared with 2014; in the large size products with 55 inches or more, the penetration rate is even higher. It reaches 98%.
According to a white paper on smart TV released by Hisense in 2015, last year, China’s smart TV sales showed an explosive growth, and the penetration rate has reached 85%.
In addition, in the smart TV market, domestic brands are more popular with consumers. Peng Xiandong said that the domestic market penetration rate of major smart TV brands exceeded 60%.
According to data from Yikang, the market share of the six domestic brand smart TVs from January to November 2015 reached 69%, and the share of foreign brands 3S+LG was 13%. If you count Internet brands, domestic brands generally account for more than 80% of the smart TV market. Among them, the domestic six major brands include Hisense, Skyworth, Konka, TCL, Changhong and Haier, 3S namely Samsung, Sony, Sharp.
The Hisense list also shows that its smart TV users have exceeded 15.82 million in 2015, of which overseas users have increased to 2.18 million, making it the first place for large-screen smart TV users. Hisense predicts that Hisense's global users will reach 27 million in 2016, with more than 9.5 million daily active users, including 6 million overseas users.
For the future development trend of smart TVs, Zuo Yanjun, general manager of Zhongye Kang Brand Center, believes that the core of competition of smart TV manufacturers in the future is content and user experience. The content of smart TV covers video on demand, music, games, applications, etc. The development and improvement of the content industry chain will be the focus of smart TV manufacturers; and the user experience is to get the user's approval and love, so that "in simple Get a more enjoyable experience under the operation."
When a reporter visited a home appliance store, a sales person at Konka Television said that now smart TVs can download third-party software, and they can watch online live broadcasting without connecting a set-top box to a wireless wifi or plug-in cable. “Some of our mid to high-end smart TVs can also turn on any brand of air conditioners and infrared remote control fans. You hold the TV remote control, shout a voice, 'turn on the air conditioner', the air conditioner is turned on, and you can also adjust the temperature, you say '26 °C' immediately transferred to 26 ° C. You say 'open the fan, three gear, shaking his head', it is implemented. Moreover, the design of smart TV remote control is also very simple. In the past with the set-top box to watch TV, use two Remote controller, first use TV remote control to open TV, and remote set top box remotely using set-top box. Now the remote control has changed from two to one, and the remote control button one-touch direct is very simple."
The above-mentioned sales personnel also said that consumers under the age of 50 are generally buying smart TVs, and those over the age of 50 will buy non-smart TVs.
Peng Xiandong, general manager of China Consumer Electronics Co., Ltd., said that from the current smart home appliance market, the development of smart TV is relatively mature, and has generally been accepted and popularized by consumers.
According to data from Zhongkang, the retail penetration rate of smart TVs from January to November 2015 reached 72%, which is an increase of nearly 17% compared with 2014; in the large size products with 55 inches or more, the penetration rate is even higher. It reaches 98%.
According to a white paper on smart TV released by Hisense in 2015, last year, China’s smart TV sales showed an explosive growth, and the penetration rate has reached 85%.
In addition, in the smart TV market, domestic brands are more popular with consumers. Peng Xiandong said that the domestic market penetration rate of major smart TV brands exceeded 60%.
According to data from Yikang, the market share of the six domestic brand smart TVs from January to November 2015 reached 69%, and the share of foreign brands 3S+LG was 13%. If you count Internet brands, domestic brands generally account for more than 80% of the smart TV market. Among them, the domestic six major brands include Hisense, Skyworth, Konka, TCL, Changhong and Haier, 3S namely Samsung, Sony, Sharp.
The Hisense list also shows that its smart TV users have exceeded 15.82 million in 2015, of which overseas users have increased to 2.18 million, making it the first place for large-screen smart TV users. Hisense predicts that Hisense's global users will reach 27 million in 2016, with more than 9.5 million daily active users, including 6 million overseas users.
For the future development trend of smart TVs, Zuo Yanjun, general manager of Zhongye Kang Brand Center, believes that the core of competition of smart TV manufacturers in the future is content and user experience. The content of smart TV covers video on demand, music, games, applications, etc. The development and improvement of the content industry chain will be the focus of smart TV manufacturers; and the user experience is to get the user's approval and love, so that "in simple Get a more enjoyable experience under the operation."
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