Samsung acquired the Viv virtual assistant from the founder of Apple Siri, and Samsung has joined the AI ​​(Artificial Intelligence) smartphone battle.
Now, Google, Apple and Samsung all have their own AI personal assistants as the core of mobile devices.
Apple bought the voice assistant Siri in 2010 and has been using this technology as the core of its mobile and desktop operating systems.
When you buy a mobile phone in the future, you may not be able to dislike the virtual assistant, because virtual assistants such as Siri, Google Assistant, and Viv have become the digital incarnation of the mobile operating system and become the image ambassador of the mobile phone itself.
Google’s first true smartphone will have Google Assistant built in, which is Google’s exclusive technology.
The information conveyed by these companies is very clear: just as the application defined smartphones in the first decade of this century, the next frontier of mobile computing is a virtual assistant that helps users manage the cumbersome information on their devices. Artificial intelligence has this ability. .
Apple, Google and Samsung phones have similar design and computing power, and the applications that can run are roughly the same, but their development direction will be slightly different through their respective AI assistants.
Looking at the products offered by these three companies, you can understand how their strategies differ:
Samsung is one of the world's largest manufacturers of televisions, washing machines, refrigerators and computers. All of these products build an ecosystem, and AI can serve this system well, making all of its products smarter while making They can work together.
Viv CEO Dag Kittlaus said his company is attracted by Samsung's annual hardware product shipments.
“They ship 500 million devices a year. Our real goal is to make our products ubiquitous,†says Gitras.
Gitras pointed out that he doesn't think Viv will appear on every device in Samsung, it will only appear on "those devices that use voice to interact."
He also said that Viv will remain open source, allowing developers to create new third-party applications.
In addition to the question and answer ability, we know very little about the other functions of Viv.
Gitlas said that Viv can write code and implement new features, but Samsung will make significant modifications to the software to integrate into smartphones, TVs and other devices.
GoogleAbout 90% of Google’s revenue comes from selling targeted advertising.
These revenues are used to fund core software that is essentially free, such as Android, Maps, Gmail, and Drive, which can gather more information and instead help Google's advertising business.
The more information Google collects, the more it can make money.
Integrating these services with a virtual assistant and then integrating the virtual assistant into every aspect of people's lives through the ubiquitous Google account means more information than ever before.
Will Oremus of online magazine Slate wrote:
For Google, Google Assistant is a big selling point because the company sees it as the core product of the future: an omnipotent AI assistant, whether it's opening applications, controlling home appliances, managing schedules, or answering each Kind of problem. Google has been using its search engine to collect all kinds of information, and Google Assistant has provided Google with another channel for getting information. Obviously, with it, Google’s advertising business will be more accurate to consumers than ever before, and it will become ubiquitous.
Your information is the final product, so as long as you use Google's services, this is a victory for Google.
appleIn terms of software features, Apple rarely really stands at the forefront.
Fundamentally, Siri is to enhance the iPhone's own functions.
Siri manages user information through Apple's iCloud, but Apple insists that it is not an advertising company and does not use the user's information to make money.
Siri is known for its distinctive personality, and when personal assistants become the backbone of information computing, this personality may influence consumers' purchasing decisions.
Although Samsung's S Voice has a similar Q&A function, it has never been called a personal assistant. It appears to be obscure and is rarely seen as a selling point.
However, both Siri and Microsoft's Cortana are full of personality and the number of users has increased significantly.
More than 100 million Windows users use Xiaona every month. In addition, recent surveys have found that 98% of iPhone users have used Siri.
When you buy a mobile phone in the future, you may not be able to dislike the virtual assistant, because virtual assistants such as Siri, Google Assistant, and Viv have become the digital incarnation of the mobile operating system and become the image ambassador of the mobile phone itself.
Now, we know that the virtual assistant hegemony has started.
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