Volkswagen announced last week that it will invest $180 million in Chinese artificial intelligence startups to go out and ask for a joint venture to jointly develop and apply in-vehicle artificial intelligence (AI) technology, each holding 50%.
Volkswagen's move marks the beginning of the application of artificial intelligence in the automotive field, and traditional car manufacturers have begun to seize market opportunities. In fact, as early as January this year at the CES show, virtual AI assistants have already led the wave of auto companies, including the Ford, BMW, Hyundai and Nissan four major automotive leading brands announced three technologies with Microsoft, Google and Amazon The giants cooperate to add virtual intelligent assistants to the new car.
Nissan Nissan and BMW have chosen to work with Microsoft, and in the near future, the selected vehicles will carry Cortana assistants. All of Ford's vehicles that support the sync3 system work with Amazon's virtual assistant Alexa. In addition, Hyundai Motor and Daimler said that some of their car's voice operations assistants will work with Google Assistant. Toyota has also announced a future concept car with its own digital platform, a virtual assistant called Yui. This time, Volkswagen chose to cooperate with Chinese companies to ask for cooperation. It is obviously to avoid falling behind competitors in the field of artificial intelligence.
Car manufacturers are interested in this because voice assistants can be used on a variety of electronic appliances to make people's driving experience more convenient. The future car will become a real entertainment space, an extension of the people's VIP room. Perhaps the final outcome is that we will comfortably lift our feet to watch the movie, while the digital assistant is driving. You can also control the home's audio and air conditioning in the car, lock the door or send the destination details to the vehicle, open or close the garage door on the road, play audio books, and have memory.
Apple's Siri assistant has been used on some specific vehicles through the company's CarPlay software. Many car brands, including BMW, Nissan, Hyundai and Ford, have set new models for this. For example, Hyundai Motor integrates Google Assistant with the company's own Blue Link software program.
And BMW's IoT digital platform will be connected to Microsoft Cortana in the future, capable of performing simple tasks including booking a restaurant. According to BMW, the BMW Connection System allows drivers to remain informed on the road at any time when the date of the appointment is uncertain.
Harman, which was acquired by Samsung last year, has also released a video similar to the Harman Kardon voice assistant of Microsoft Cortana, but the product is still to be developed. At this year's CES, Harman demonstrated anti-hacking software technology and new technologies including head-up displays, next-generation audio systems, and autonomous driving.
With the technology giants such as Amazon and Microsoft engaged in artificial intelligence, the ability of the natural language processing (NLP) field with the "Google background" to go out is obviously more in line with the needs of Volkswagen's localization. Cooperation with Volkswagen China also shows the optimistic outlook for the Chinese automotive artificial intelligence market. Last November, I went out and asked about the release of the smart rearview mirror "TIcmirror" and the Advanced Driver Assistance System (ADAS) for the automotive aftermarket, and went out to ask about the car content construction and the car sound field. Some aspects have also accumulated certain data.
On March 29th, I went out to ask the National Key Laboratory of Pattern Recognition of the Institute of Automation of the Chinese Academy of Sciences to set up a joint laboratory for speech intelligence and human-computer interaction, focusing on natural language understanding, multi-round dialogue management, question and answer system, machine translation and others. The field of machine voice interaction core technology research and development, also known as natural language processing.
According to the introduction of the two parties, Volkswagen and the joint venture company will further develop automotive applications on the basis of the front-end speech recognition technology and natural language processing technology. The first products will include going out and asking about the existing smart mirrors. Through voice input, the rearview mirror can provide functions such as navigation, information point (POI) search, instant messaging, and car voice-activated infotainment system.
Going out and asking the founder CEO Li Zhifei has always regarded the mission of asking questions as "redefined the next generation of human-computer interaction." The cooperation with Volkswagen will obviously provide a new platform for the development of the questioning, because the public has a large amount of user data, which can be used for many research and invention, and can improve machine learning. The ability and language processing capabilities to enhance the future user experience.
For Volkswagen, this collaboration opens up a new era of digital and sustainable mobile travel solutions. The joint ventures of both parties are of great significance to the artificial intelligence industry and the automotive industry. They can not only apply the leading artificial intelligence technology to the daily life of consumers, but also the traditional car companies can use the cutting-edge technology research and development capabilities of artificial intelligence startups. To bring new product experience to users.
In the field of automatic driving, traditional car companies still have unique advantages. Among the 18 fully automated unmanned car companies selected by the recent research institute Navigant, four companies that were classified as leaders were all traditional car companies, including Ford, General Motors, Renault-Nissan and Daimler. Not Google and Tesla. Baidu is the bottom of 18 companies.
Although this ranking is not absolutely authoritative, it at least shows that it is a traditional car company that really has the ability to bring fully-automated driving companies to market. Some Internet technology companies, although they may have good technology, are not very useful in high-end technology unless they can make tens of thousands of cars and let people sit in. It is precisely because of this that technology companies and traditional car companies need to be more closely linked.
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