The sales for the entire second quarter of this year were announced. Except that Apple may be unhappy being squeezed to third place by Huawei, Samsung must be the most unhappy of all manufacturers. In the top five, only Samsung’s sales declined, and the percentage of decline was not low. It dropped by 10.4%. For a company as large as Samsung, a 1% drop could be the number of tens of thousands or even hundreds of thousands of mobile phones. 10% so much. Samsung sold 7820W units in the first quarter and 7,150W units in the second quarter, a decrease of nearly 670W units.
According to Samsung's own financial report analysis, Samsung itself pointed out that due to the lower-than-expected Galaxy S9 sales, the company's revenue declined, which led to an increase in marketing expenses and a decline in company profits. Samsung’s high-priced flagship mobile phones are becoming increasingly unpopular because their competitors’ products have almost the same specifications and are more popular with users. Samsung’s lack of a certain price advantage makes it difficult for users to make firm choices.
Although the performance of the Galaxy S9 was lower than expected, Samsung Electronics’ chip sales were strong, and its record profits remained stagnant in the second quarter of 2018. The South Korean technology giant reported operating profit of 14.87 trillion won (approximately US$13.3 billion) and revenue of 58.48 trillion won, a year-on-year increase of 5.2% and a decrease of 4%. The operating profit of Samsung's semiconductor business reached 11.61 trillion won and revenue reached 21.99 trillion won, a record high.
However, Samsung’s mobile phone business has an operating profit of 2.67 trillion won and revenue of 24 trillion won. From 3.77 trillion won in the first quarter, it fell by more than 30%, which means that the sales of Galaxy S9 have been plummeting, and users do not like the Samsung mobile phone, the Galaxy S9.
In addition, Samsung will release the next-generation flagship phone Galaxy Note 9 on August 9. This phone may be one of the most anticipated phones in August this year. According to Samsung’s current advertisement, it may have a larger battery and Excellent processor. However, whether Samsung can curb the decline in sales through the new phones in the third quarter is still unknown. After all, the reputation of the Note series has been poor, and users now have many choices.
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