In 2017, the werewolf killing game was an unusually hot year in hand. Under the impact of the super-hand tour “The Glory of the King,†only the “Worgen Kill†mobile games are still strong and are favored by investors. Numerous werewolf kill APP products on the line, multiple melee. In March 2017, "The Werewolf of Everyone Kills" has completed the first round of 10 million financing; "Playing It" has also been financed by tens of millions of people for the werewolf killing project; "Wolfman Killing" has also completed millions of financing. Werewolf killing mobile games has become a favored capital.
However, behind the seemingly prosperous nature of the werewolf's killing mobile games, all parties’ capitals are beginning to see a multi-pronged war with the issue of “Worgen Killing Trademarksâ€. The dozens of companies that applied for "Wolfman Killing" trademark were not passed, and most of them belonged to the process of substantive examination and objection. Capital is fighting with the "Wolfman Killing" trademark.
"Wolfman kills" trademark melee, all parties capital or into an empty
The reason the Werewolf killer is so popular is its innate social attributes that affect others through voice or expression and gain the trust of others. The werewolf game born out of a table game is naturally born with different social attributes. The low threshold and the large size of the audience allowed him to spread everyone by means of virus spread.
In the face of the countless "Worgen Killing" APP, the "Wolfman Killing" trademark has become the biggest weapon for competitors, and dozens of werewolf killer mobile game manufacturers are applying for the "Wolfman Killing" trademark, but none have passed. . Moreover, this situation will only continue to increase, but most of the trademarks are subject to substantive review or objection process. At present, no company has won the Werewolf Killer Trademark (Category 9, Category 41).
Prior to this, on April 30th, 2010, the “Wolfo WEREWOLVES†trademark applied for by Beijing Huacai Tiancheng Digital Image Technology Co., Ltd. was approved, but it was registered as a category 28 trademark (toys and game devices, sports equipment, entertainment and creativity Props, and some Christmas tree decorations, are not mobile games. According to Article 44 of the "Trademark Law," and Article 39 of the "Regulations on the Implementation of the Trademark Law," the registration marks are registered for three consecutive years. Whoever ceases to use, anyone can apply to the Trademark Office for cancellation of the registered trademark and has been revoked several times.
It is worth noting, however, that the term "Wolfman Killing" was born out of foreign boardgames and is a generic name that uses reasoning as the core game. From the original killing game to the "Worgenous Game" that later introduced the legend of the werewolf, All kinds of board games at home and abroad are named after werewolf killers. And in the domestic development, from table games to online games, most of the products in the real show show are named after “Worgen Killingâ€, indicating that “Wolfman Killing†is converting to a common vocabulary.
According to Article 11 of the Trademark Law, only the generic name, graphics, and model of this product cannot be registered as trademarks. It is inferred that "Wolfman Killing" is becoming a generic name that cannot be registered as a trademark.
"Werewolf kills" multiple entries, less retreating second line
"Wolfman killing" became a common vocabulary, which means the introduction of a large amount of traffic. However, the "Wolfman Killing" trademark has been unable to pass and has become a common vocabulary. Werewolf killing APP is facing more intense competition. Various kinds of capital have joined this chaotic war.
Tencent's "The Werewolf of the Dinner Bureau" is using the variety show "The Temptation of the Dining Board" as a publicity portal, and the unique resource platform is just like this battlefield; Netease's "The Dreamworrm Kill" is also quietly on the line; "Happy Werewolf Kills" It is rapidly propagating through the propaganda of the Happy Camp. In the near future, it is investing in the “Extreme Challengeâ€. All three "Wolfman Killing" games are carrying huge amounts of money into the werewolf to kill the market. Want to compete with the previous "Worgenian Werewolf Kill" and "Wolfman Kill Onlie".
These APPs with capital can be directly named after "Worgen Kill." There is a good shade under the big tree. Behind the common vocabulary “Wolfman Killingâ€, it attracts the “Worgen Killing†first-hand traffic, giving up the name of “Worgen Killing†and actually giving up the “Worgen Killing†game. The competitiveness of a group.
However, there are not many people who give up. For example, "The Wolf", "The Reasoning Academy" and other APPs gave up the "Wolfman Killing" IP. However, similarly, although the competition of the first group has been lost, there are also many risks, at least not because of trademark issues. Without capital and fighting, they can only give up traffic and seclude the second line. Relying on its stable core players, there is no place for mature werewolf to kill the market in the future.
But now, the werewolf kills many capitals in the market that have already flown in. It's like a shark that chooses people, but it is constantly eroding some small APP platforms.
"Wolfman kill" trademark into the air, the future "worgen kill" or staged big fish to eat small fish
"Wolfman kill" trademark can not pass the application, destined to this "Wolfman kill" APP will not be effective legal protection, but will not form a single situation. What's more, the influx of multi-party capital makes the werewolf kill the battlefield extremely chaotic.
Without clear legal protection, the "Wolfman Killing" APP has no core competitiveness and will only become a game of big fish eating small fish. Companies with weak strength will continue to be eaten up by companies with deep capital and resources to form their own food.
Just like the current "The Werewolf Killing" and "Happy Wolfman Kill," through huge investments, platform advocacy has begun to erode some small platforms, seize their players, and intercept their traffic.
The “Worgen Kill†trademark battle is continuing, and at the same time, the big companies are also playing on the small platform. It is impossible to form strong and strong protection. When small platforms face the impact of large company capital, it is a difficult problem to survive in this.
There is no definition of the "Wolfman Killing" trademark. The operation of this large capital nibble platform is continuing. Although, at present, the "worgen killing" as a popular domestic mobile game, the flow is huge, but the face of the influx of capital, can survive is a problem!
Author: Sa small game Total Annihilation, focusing on games and gaming industry reports, public micro-channel number, add the game Total Annihilation, business cooperation please contact net1996.
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