Tudou.com customizes the first video sprite for Nokia ---- 3G strategic low-key force Ovi enters the "gate"
Shanghai, October 14, 2009-As the undisputed leader among mobile phone manufacturers, Nokia's service initiatives in China's 3G business are also highly anticipated by users. A few days ago, Tudou.com, the leading domestic video site, officially launched the first video Widget software customized for Nokia mobile phones, and accepted free downloads from users on Tudou's official website and Nokia's global official Ovi store. This is also the first domestic video service software dedicated to Nokia mobile phones.
The birth of Tudou Widget enables the majority of Nokia mobile phone users to watch the wonderful videos of Tudou at any time and any place. The Tudou 3G strategy is thus exerted. Software support for mobile terminals is an important step.
According to Wang Pei, the vice president of Tudou ’s wireless business, Tudou widgets are specifically tailored for Nokia phones, and users can download them for free on Tudou ’s official website and Nokia ’s Ovi Global online store. The software supports Nokia's N96 and N97 phones already on the market, and supports future 3G new phones. The experience in the 3G environment will be clearer and smoother. Through Tudou Widget, users can watch the latest, fastest and hottest Tudou videos online. The quick search function also allows everyone to quickly find the content they care about. Tudou's 21 million video content library is within reach. At the same time, according to the characteristics of mobile phone users, the software also supports various transmissions such as Wifi / 2.5G / 3G / USB / Bluetooth. The touch screen design and horizontal and vertical automatic switching are also very easy, which truly meets the needs of users. Tudou Widget will continue to optimize, gradually launch existing functions on the Internet such as sharing, digging potatoes, and bean lists, and continue to add special content specially created for mobile phone small screens.
Ovi means "door" in Finnish, just like a person's life treasure trove, users can easily connect, manage and share their mobile and online activities through the door of Ovi. Using various "experience software" as a carrier, Ovi provides users with rich Internet services, such as watching video content easily through the potato widget.
Widget is one of the important strategies for the development of Nokia's software services. It provides users with popular and practical Internet services through a small and lightweight "thin client", also known as "Nokia Connected Wizard". Previously, various Widget wizards of information, shopping, fashion, travel, finance and economics have been widely loved by everyone. With the arrival of 3G, Tudou Widget emerged as the first domestic video service sprite to provide users with an interesting video experience.
This video software collaboration with Nokia is only part of Tudou ’s overall 3G strategy. In addition to all-round cooperation with major mobile phone manufacturers on future 3G mobile phone services, content, and integrated marketing, Tudou.com also discussed the possibility of in-depth cooperation with major operators and licensees, and cooperated with CCTV, China Central Radio, China Radio International and Video China have cooperated with many mobile TV licensees to provide colorful content on operators' mobile video platforms. Tudou.com, a wireless site that started low-key operation early this year, is also gaining popularity, gathering more and more potato fans.
The video site represented by Tudou has been training the first young users who like to watch videos on mobile phones and handheld devices. A large number of users who use iTudou software for video content conversion have developed the habit and demand of watching videos on small screens. Nearly 20% of the videos uploaded to Tudou are taken by mobile phones. Compared with other websites, Tudou has the most solid 3G potential user base, and a large amount of user data accumulation will help Tudou to integrate video applications that are more suitable for small screens. Tudou.com, which always pays the most attention to user experience, is frank: the current network conditions make the user's viewing experience unsatisfactory, but as 3G network speeds increase and tariffs decline, users ’experience of on-demand video on mobile phones will continue to improve anytime, anywhere. It is believed that the 3G field will become a new marketing value growth point for video websites, and promote the maturity of the entire video website industry as soon as possible.
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