Often encountered Apple conference, in addition to Xiaomi this peer dodge, even non-comrades are afraid to avoid, but the Internet TV brand micro whale met us, and the same day to do two games, one in Changsha United Mango TV The first detective IP star released by the suspense variety show was released, and a new "55 inch PRO" smart TV was released at the Shanghai United Tmall and MIT Labs.
Maybe someone would think of the word "stupid lacking", but knowing the background of the microwhale will know that Li Ruigang, a typical Shanghai-based businessman, seems never to be unsure.
Especially in the near future, micro-whales have been very active in action, and there has been a trend of concentrated fires. The news of the micro-whales in the industry and the MIT media lab in MIT have been confirmed in the press conference on the 21st. Not long ago, the flagship film business of the content provider was formally established.
The highlights of these two conferences can be seen at the product level. A brand new watch artifact was released in less than a month. It announced that it would work with its strategic partner Tmall to create a slogan for the construction of the O2O ecosystem. At the technical level, the MIT Media Lab teamed up to break through the industry's problems. In addition, the content is to join hands with Mango TV to create the first detective of China's suspenseful variety IP star.
In the industry, we tend to be used to rumors marketing. One incident that is not heavy is often over-amplified during the rumors of marketing. Li Shu doesn’t seem to care much about this set, and it’s often done Both act as behind-the-scenes roles.
This time it seemed a bit different. From the MIT media lab, the flagship film industry, the strategic cooperation with Ali, Mango TV, and the new product, the whole exposure was concentrated within a month, and the time was different. Choosing to crash with Apple, the content of the conference was to cover multiple levels of hardware, software, technology and content, two conferences, the release of four heavy bombs, read together, breaking the meaning!
CMC platform resources "staged" to realize signs?
The time was replayed back to last August, when Li Ruigang announced the establishment of micro-whale technology. At the press conference, besides Li Ruigang, Li Huaiyu, well-known artist Li Jian, and the shadow of Alibaba and Tencent, the site for the microwhales was Li Shu represents the intricate cultural and investment landscape of CMC. Li Huaiyu was the CEO of Shanghai Wenguang BesTV. Li Jian is a well-known artist. The three of them can be said to be able to mobilize the entire entertainment industry chain resources. The reason why you can stand together must also be for this purpose.
Alibaba and Tencent can jointly become the co-initiators of Microwhale Technology. This is not a common case in the past. Prior to this, there were only Didi Trips and the new Grand United States. The Didi trip was also before the beating and quick taxi merger. The relationship, and after the merger of the new United States, Ali has also sold the holding stock.
Microwhale TV relies on CMC's powerful content resources, including Chinese Warner Brothers, DreamWorks, Star Media, IMAX, Caixin Media, Huashi Films, Flagship Films, Mango TV, TVB, and Sports. Platform resources.
It can be seen that in this investment map, the entire entertainment industry chain is covered, including film production and screening, distribution, and media. Li Ruigang needs such a terminal to realize the realization of the investment output of these investment resources. This terminal is television. Of course, in addition, more is the creation of super IP.
The introduction of celebrity detectives, an IP (from Korean crime scenes), together with more than ten popular artists such as He Yi, Wang Ou, and Gui Gui, will surely achieve the same conditions as Daddy’s and real men’s. As a result, whether the cooperation between the two sides means that the CMC's advantageous resources will be further integrated. It is self-evident that this will be a more end-to-end synergy.
Two customized products within one month
In addition to the ability to change the product, it is more of a hand.
In addition to the celebrity detective conference in Changsha, Hunan, the product and new strategy conference in Shanghai was also held at the same time, but also collided with the Apple conference that everyone shirked, then we can understand the technology and content dual engine Drive to do Apple in the TV field?
At the Shanghai conference, Microwhale released a brand new "55 inch PRO" smart TV that sports sports and games, adopts LG's imported 4K hard screen, built-in Hi-Fi audio, aviation-grade aluminum frame, and desktop-grade 64-bit. The chip and flagship stand-alone image processing chip has 24 image quality and color enhancement technologies, and launches the “Rui Lide†technology, effectively eliminating the smearing of moving images.
Well, obviously, the release of two customized products in one month is enough to prove that the micro whale has enough capabilities in the product innovation innovation. However, this is not what the micro-whale wants to express. The real focus is to work with Tmall, a strategic partner, to build an O2O industry ecosystem and establish a mature microwhale C2B model.
It is worth pondering that this is definitely not a conceptual thing. Ali itself is one of the co-sponsors of the micro-whale. The slogan of the two sides is “Building an O2O Industrial Ecosystem,†so we can take a look at Ali’s hardware. The layout of the field, in the field of smart machines Ali cast Meizu, etc., and television as the entrance of the future smart home, Ali is still in a blank stage.
The cooperation between the two parties is conceptually more of a micro-whale's use of the core attributes of "science and technology and media" to join Tmall's powerful O2O system to obtain great advantages from various channels such as channels, traffic, and logistics systems. To put it plainly, there is more support for micro-whales at the channel level, but there are still a lot of imaginable space. For example, YunOS is now among the third largest mobile operating system and has a certain user base. Therefore, YunOS is also moving toward smart TV. Inevitable.
Let us take a look at the "C2B" model of breaking resolution to meet the individual needs. It is an important force point for the supply side in the future. It means that the decision of the enterprise product will no longer be a department or any individual of the enterprise, and the decision of the product will be made. The right will be transferred from the supplier's enterprise to the user at the demand side. Combined with the new product in the past, the micro whale is the first to target the vertical user group at the hardware level. It needs to know both the content and the software level. It is a vertical and excessive way from large to omnipresent. The future hardware will inevitably be the trend.
In addition to the content hardware
The micro whale is still struggling to break the industry
Well, in today's press conference, there is one point to be aware of. It is hidden deeply, but it is very heavy. It is the MIT media lab.
The MIT Media Lab holds the world's most advanced computer and artificial intelligence related technologies. While Smart TVs have to be the entry point for smart homes in the future, although they have more suitable scenarios, they do not seem to have any outstanding advantages compared to mobile phones. For example, how to achieve screen interaction, language system? At present, whether it is a traditional TV or an Internet TV brand, it is still a technology or product that competes in all sorts of fancy but not the core competitiveness.
These technologies have already achieved breakthroughs in the MIT media lab. At today's conference, MicroWhale Technology officially announced that Microwhale has joined the MIT Media Lab family. Both parties will jointly explore smart homes and humans. Innovative research in areas such as interaction.
Seemingly fragmented is subtle
Micro whale is trying to release the future value of Internet TV
Whether it's a star detective teamed with Mango TV, or a customized version of a TV product, or a strategic partnership with Ali, or a centralized release at the MIT Media Lab, it also means that the microwhales will be further after half a year's long-distance running. Accelerate the landing and realization of resources.
Wang Wei, vice president of micro-whale, said in a recent speech: TV in the future will no longer be an ordinary large screen, but will be cut into the smart home system, from the entrance of the living room, layout the entire family, and include other brands as a temperature control. The central control hub for a series of smart home products such as equipment, lighting control equipment, and security equipment is the family smart living terminal created by the micro-whale for the generation of micro-whales.
In order to achieve this, it means that terminal devices that only provide video content playback in the past are accelerating the role of serving as a package-wide package for the entire TV industry. Innovative technology and premium content for Internet smart TV brands represented by micro-whales Redefining the "third screen in the living room", the "last meter" of entertainment in the card room, and helping the innovation and development of the culture and entertainment industry, then the micro-whale eats the next? The above seemingly scattered layouts and actions are enough to explain.
Maybe someone would think of the word "stupid lacking", but knowing the background of the microwhale will know that Li Ruigang, a typical Shanghai-based businessman, seems never to be unsure.
Especially in the near future, micro-whales have been very active in action, and there has been a trend of concentrated fires. The news of the micro-whales in the industry and the MIT media lab in MIT have been confirmed in the press conference on the 21st. Not long ago, the flagship film business of the content provider was formally established.
The highlights of these two conferences can be seen at the product level. A brand new watch artifact was released in less than a month. It announced that it would work with its strategic partner Tmall to create a slogan for the construction of the O2O ecosystem. At the technical level, the MIT Media Lab teamed up to break through the industry's problems. In addition, the content is to join hands with Mango TV to create the first detective of China's suspenseful variety IP star.
In the industry, we tend to be used to rumors marketing. One incident that is not heavy is often over-amplified during the rumors of marketing. Li Shu doesn’t seem to care much about this set, and it’s often done Both act as behind-the-scenes roles.
This time it seemed a bit different. From the MIT media lab, the flagship film industry, the strategic cooperation with Ali, Mango TV, and the new product, the whole exposure was concentrated within a month, and the time was different. Choosing to crash with Apple, the content of the conference was to cover multiple levels of hardware, software, technology and content, two conferences, the release of four heavy bombs, read together, breaking the meaning!
CMC platform resources "staged" to realize signs?
The time was replayed back to last August, when Li Ruigang announced the establishment of micro-whale technology. At the press conference, besides Li Ruigang, Li Huaiyu, well-known artist Li Jian, and the shadow of Alibaba and Tencent, the site for the microwhales was Li Shu represents the intricate cultural and investment landscape of CMC. Li Huaiyu was the CEO of Shanghai Wenguang BesTV. Li Jian is a well-known artist. The three of them can be said to be able to mobilize the entire entertainment industry chain resources. The reason why you can stand together must also be for this purpose.
Alibaba and Tencent can jointly become the co-initiators of Microwhale Technology. This is not a common case in the past. Prior to this, there were only Didi Trips and the new Grand United States. The Didi trip was also before the beating and quick taxi merger. The relationship, and after the merger of the new United States, Ali has also sold the holding stock.
Microwhale TV relies on CMC's powerful content resources, including Chinese Warner Brothers, DreamWorks, Star Media, IMAX, Caixin Media, Huashi Films, Flagship Films, Mango TV, TVB, and Sports. Platform resources.
The picture shows the resource layout behind the micro whale
It can be seen that in this investment map, the entire entertainment industry chain is covered, including film production and screening, distribution, and media. Li Ruigang needs such a terminal to realize the realization of the investment output of these investment resources. This terminal is television. Of course, in addition, more is the creation of super IP.
The introduction of celebrity detectives, an IP (from Korean crime scenes), together with more than ten popular artists such as He Yi, Wang Ou, and Gui Gui, will surely achieve the same conditions as Daddy’s and real men’s. As a result, whether the cooperation between the two sides means that the CMC's advantageous resources will be further integrated. It is self-evident that this will be a more end-to-end synergy.
Two customized products within one month
In addition to the ability to change the product, it is more of a hand.
In addition to the celebrity detective conference in Changsha, Hunan, the product and new strategy conference in Shanghai was also held at the same time, but also collided with the Apple conference that everyone shirked, then we can understand the technology and content dual engine Drive to do Apple in the TV field?
At the Shanghai conference, Microwhale released a brand new "55 inch PRO" smart TV that sports sports and games, adopts LG's imported 4K hard screen, built-in Hi-Fi audio, aviation-grade aluminum frame, and desktop-grade 64-bit. The chip and flagship stand-alone image processing chip has 24 image quality and color enhancement technologies, and launches the “Rui Lide†technology, effectively eliminating the smearing of moving images.
Well, obviously, the release of two customized products in one month is enough to prove that the micro whale has enough capabilities in the product innovation innovation. However, this is not what the micro-whale wants to express. The real focus is to work with Tmall, a strategic partner, to build an O2O industry ecosystem and establish a mature microwhale C2B model.
It is worth pondering that this is definitely not a conceptual thing. Ali itself is one of the co-sponsors of the micro-whale. The slogan of the two sides is “Building an O2O Industrial Ecosystem,†so we can take a look at Ali’s hardware. The layout of the field, in the field of smart machines Ali cast Meizu, etc., and television as the entrance of the future smart home, Ali is still in a blank stage.
The cooperation between the two parties is conceptually more of a micro-whale's use of the core attributes of "science and technology and media" to join Tmall's powerful O2O system to obtain great advantages from various channels such as channels, traffic, and logistics systems. To put it plainly, there is more support for micro-whales at the channel level, but there are still a lot of imaginable space. For example, YunOS is now among the third largest mobile operating system and has a certain user base. Therefore, YunOS is also moving toward smart TV. Inevitable.
Let us take a look at the "C2B" model of breaking resolution to meet the individual needs. It is an important force point for the supply side in the future. It means that the decision of the enterprise product will no longer be a department or any individual of the enterprise, and the decision of the product will be made. The right will be transferred from the supplier's enterprise to the user at the demand side. Combined with the new product in the past, the micro whale is the first to target the vertical user group at the hardware level. It needs to know both the content and the software level. It is a vertical and excessive way from large to omnipresent. The future hardware will inevitably be the trend.
In addition to the content hardware
The micro whale is still struggling to break the industry
Well, in today's press conference, there is one point to be aware of. It is hidden deeply, but it is very heavy. It is the MIT media lab.
The MIT Media Lab holds the world's most advanced computer and artificial intelligence related technologies. While Smart TVs have to be the entry point for smart homes in the future, although they have more suitable scenarios, they do not seem to have any outstanding advantages compared to mobile phones. For example, how to achieve screen interaction, language system? At present, whether it is a traditional TV or an Internet TV brand, it is still a technology or product that competes in all sorts of fancy but not the core competitiveness.
These technologies have already achieved breakthroughs in the MIT media lab. At today's conference, MicroWhale Technology officially announced that Microwhale has joined the MIT Media Lab family. Both parties will jointly explore smart homes and humans. Innovative research in areas such as interaction.
Seemingly fragmented is subtle
Micro whale is trying to release the future value of Internet TV
Whether it's a star detective teamed with Mango TV, or a customized version of a TV product, or a strategic partnership with Ali, or a centralized release at the MIT Media Lab, it also means that the microwhales will be further after half a year's long-distance running. Accelerate the landing and realization of resources.
Wang Wei, vice president of micro-whale, said in a recent speech: TV in the future will no longer be an ordinary large screen, but will be cut into the smart home system, from the entrance of the living room, layout the entire family, and include other brands as a temperature control. The central control hub for a series of smart home products such as equipment, lighting control equipment, and security equipment is the family smart living terminal created by the micro-whale for the generation of micro-whales.
In order to achieve this, it means that terminal devices that only provide video content playback in the past are accelerating the role of serving as a package-wide package for the entire TV industry. Innovative technology and premium content for Internet smart TV brands represented by micro-whales Redefining the "third screen in the living room", the "last meter" of entertainment in the card room, and helping the innovation and development of the culture and entertainment industry, then the micro-whale eats the next? The above seemingly scattered layouts and actions are enough to explain.
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