[PConline News] Rice cookers have been around for more than 60 years. From heating plates to IH electromagnetic heating, technological innovations have been going on for a long time. From the current point of view, ordinary heating computer products are still the mainstream of the market, accounting for 63.6% of retail sales.
With major brands increasing investment in IH heating products, the share of retail sales of IH-heated computer rice cookers has reached 14.2% in the first half of this year, a 6.1 percentage point increase from 2013. The number of IH-heated computer rice cookers in the brands of Midea, Supor, Jiuyang, Panasonic, etc. has significantly increased within the brand's internal retail sales, which is 6.2, 11.2, 1.0, and 4.0 percentage points higher than 2013 respectively.
In the field of traditional household appliances, living small household appliances have been at the forefront in e-commerce channel development. According to the data, in the first half of 2014, the retail sales and retail sales of rice cookers accounted for 11.2% and 13.6% of the total market respectively. According to the comparison of data monitored online and offline, computer-type rice cookers have an advantage in online prices.
As a star product of small household appliances, rice cookers will continue to perform well in the future. It is estimated that the total retail sales of rice cookers for 2014 will be 46.91 million units, and the retail sales will be 13.6 billion yuan, which is expected to increase by 4.7% and 13.9% year-on-year. The 2015 rice cooker market will continue to grow steadily, and the year-on-year increase in retail sales and volume is expected. Reached 6.7% and 14.7% respectively.
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