The iPhone 6 has just been released, and Apple has added many major changes and new features to its new products. And know that many of these features used to be ridiculous or disdainful for Apple. However, in the battlefield, in order to meet the needs of the market, even Apple has to make compromises and join the function of “not looking at the eye†many years ago.
"Maybe people have to pay attention to things that people are discussing, but this doesn't mean anything. In fact, you can say no to these so-called good ideas." Apple's former CEO Steve Jobs said in 1997. Such a passage.
Apple has introduced two iPhone 6 screens that have become bigger (at least a lot larger than their previous products) and have added NFC functionality. At the same time, AppleWatch smart watch is Apple's first product to support wireless charging. For Android and Windows Phone fans, it seems a bit late for Apple to add these features to its products, and these features have been around for a while on other competitors' products. However, since Apple has used these technologies, it proves that Apple did not consider it before.
In fact, these technologies have been very clear that Apple will not use it. For example, in the summer of 2010, Steve Jobs said that no one would be willing to buy a mobile phone with too large screen. The big-screen smartphone is like a Hummer, not everyone likes it. Former Apple executive Phil Schiller also said that although some people regard NFC as a new hope in the field of mobile payment, it seems that NFC is still unable to solve any practical problems and is a useless technology. The iOS system's built-in Passbook app offers the same mobile payment experience as Google's (microblogging) wallet, and is more practical than NFC.
Now that Apple has “spoken wordsâ€, it has gradually accepted and used these technologies. These may be just the first step for Apple to open its own "stubborn" thinking. In the future, we will probably see more changes in Apple. We may also see new features such as Intel processors and microSD card expansion on the iPhone. After all, Apple has no reason to refuse to improve its competitiveness.
Is Apple wrong? Still changed my mind? Although Apple clearly said "no" to these ideas, it does not mean that it will never be accepted. Whether or not to use a technology on a product is affected by many factors. For example, the maturity of technology, the cost of purchasing components, etc., and these can often influence Apple's decision.
hardware
Apple may have felt that the hardware of a new technology did not meet its expectations under existing conditions. For example, when Apple announced its support for NFC, it said that the cost of purchasing an NFC solution has been significantly reduced compared to before, and it can be used in a wide range of applications. This is also possible with other hardware, such as curved displays like the LGFlex or the circular screen of the Moto 360. Apple's decision to temporarily abandon this technology is likely to mean that the current technology is not mature enough.
standard
Apple has rarely joined the reputation of various industry standards alliances for a long time. From the very popular DLNA to UltraViolet, we will not see Apple. Apple has always been reluctant to be constrained by the industry standards committee to add features that it does not look good on the product. In fact, some industry standards have even been pioneered or applied by Apple to continue to grow. And some industry standards even have a very fierce competition, and which one Apple decides often determines the key to winning. For example, the SD Card Standards Association, which is supported by Apple, has already won the competition with the Memory Stick standard. At the beginning, standards such as Wi-Fi and Bluetooth have been favored by Apple, and these standards have become the absolute mainstream in the market. But the only exception is the Blu-ray standard. Although Apple joined the association, it has never launched any Blu-ray products.
priority
The development and production of a product always consumes a fixed amount of resources. Even a very mature product needs to be traded according to fixed resources. As CEO Cook said, it is often more time consuming to join a feature than to implement other features. For example, Android and WP products have 1080p HD resolution and NFC function long before, and Apple only let them appear on iPhone 6 in 2014. But Apple is the first to introduce the iPhone 5s with a 64-bit A7 processor based on its priority, and this priority often exceeds the importance of a single product in other features or designs, making a reasonable choice after weighing.
Partner
Apple's products have gradually penetrated into our daily lives, and seem to have begun to go beyond traditional personal computers. Many daily activities, including entertainment and payment, are used by many users. And these are also inseparable from many of Apple's partners. The reason why Schiller said last year that NFC can't achieve any functions at the moment is because Apple did not cooperate fully with banks, retailers and credit card companies. Now Apple has launched Apple Pay, which means it has been fully implemented. Preparation. And NFC can achieve more value in addition to payment. For example, you can buy more products in the store or iTunes without passwords and cash.
Simply put, when Apple apparently "don't care" about a technology, or that it doesn't consider using it, it doesn't mean that Apple is really not interested. For a while, when Apple believes that the technology has reached a mature stage, and as the technology industry continues to change, it will respond to the needs of the market and consumers and make the most timely decisions.
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