Lamps need to know how to develop marketing methods

With the rapid development of society and the gradual division of social division of labor, affected by the real estate industry, the overall development of the lighting industry is in good shape, but because of the late start of the lighting industry in China, compared with foreign countries, due to the rapid development , did not lay a solid foundation in the market. A series of industry malady has gradually emerged. These drawbacks affect the future development of the lighting industry.

Lighting companies did not adapt to local conditions

In the entire lighting market, efficient marketing is an important way for companies to promote sales and increase brand awareness. However, with the development of the industry, the past sales promotion methods have become less effective, and the stereotyped promotion slogans and activities have caused consumers not to mention the slightest interest. At the same time, the distributors will lose their enthusiasm and enthusiasm for the promotion of the stores. The key reason leading to this situation is that companies have not been “according to local conditions” for the market.

Each region has its own market characteristics. In the face of different markets, lighting companies should first communicate with local dealers that are doing well in the local market, and strive to achieve a “consistent yet different” marketing strategy in each region. Do not let rigid. Sales strategies affect the status and sustainability of market products in the region. With the continuous development of third- and fourth-tier cities, many lighting companies have seen this potential development market. However, due to constraints such as market conditions and local consumer purchasing power, marketing strategies should also be adjusted reasonably. Otherwise, they will be paralyzed. The development of the situation.

Enterprises need to master methods when formulating marketing methods

For different market environments, lighting companies need to master methods when formulating marketing methods. Develop promotional strategies for targeted consumer groups. The terminal's on-site promotion activities should feature the target consumer group, explain the “personality” of the product, and attract on-site consumers to take the initiative to understand. Vibrant activity themes, well-interactive forms of activity, and lively and interesting on-site activities must also meet the regional market's characteristics while stimulating consumers. Only in this way can the consumer's interest and participation be stimulated. Only when the consumer participates in the activity can the purpose of brand promotion and promotion be achieved.

At the same time, in the more rational shopping market for consumers, the time for testing lighting companies will also come. More and more consumers can understand the essence behind corporate marketing tricks. Therefore, in the marketing mode of the company, some consumers still maintain a mentality of prevention. Therefore, in the marketing process, the tactical planning and personnel, time, location, subject, and implementation of the company must be in place.

When we look at the marketing plans of some companies in the lighting market in recent years, we often find that there are many similarities. However, they overlooked the important point that consumers' core needs and habit preferences are constantly changing. Companies must pay close attention to changes in consumers and adjust their strategies at any time. Such localized marketing strategies can also help lighting companies achieve the desired development results in the market.

Lighting companies only have their own characteristics of the marketing model, and in accordance with changes in the market, and constantly adjust the strategy, will drive the company's consumption.