When watching movies, people always have a phenomenon, that is, they will buy a bucket of popcorn before watching a movie. Even many movie lovers will think that they should eat popcorn when watching movies. But popcorn is not the best of the snacks, and it doesn't seem to matter to the movie itself. So why are these two things so closely linked?
Today Xiaobian will share with you a little anecdote between the movie and popcorn.
Popcorn pop
In the first half of the 19th century, when North American whalers went to Chile, they found an interesting way to eat in the local area: placing the corn at a high temperature and subjecting the grain to internal pressure, the core of the starch material hitting the hard chaff explosion. This is popcorn. They felt that this little thing was so cute that they brought it back to New England. Soon, popcorn became popular in North America. In 1848, it became a household snack and was also included in the American dictionary.
Popcorn
Decades later, the invention of steam popcorn machines exacerbated the prevalence of such snacks. Popcorn can be mass-produced from the kitchen and can be sold on the market. People can easily watch sports games, circuses and market purchases. With the attractive fragrance, it quickly becomes a small commodity screaming by roadside vendors. It can be seen everywhere on the street, and it is sold in various entertainment venues, except for one place, the cinema.
Do you have a question in mind when you see it here? Why is it not popular in cinemas?
It turned out that the sound movies were not available at the time. The early letters used in silent films limited the audience's cultural level. The cinemas were also committed to maintaining this high-quality taste. They worried that popcorn would stain the carpet and did not expect those who were trained to suffer. The sound of the popcorn is disturbing.
In 1927, the film entered the age of sound, and those who were not culturally high could come to watch the movie. By 1930, the number of people who went to the movies every week in the United States reached 90 million. The sound of the movie could have overshadowed the snacks. But these are not enough for the cinema to take action, but at least they have begun to hesitate to open the audience with snacks.
Popcorn and movie shine for the first time
In the 1930s, the Great Depression of the United States brought a good opportunity for cooperation between the film industry and popcorn. In order to find a cheap place to spend, people flocked to the cinema. As long as there are 5 to 10 cents in the bag, you can enjoy the "luxury" of popcorn, which is within the reach of most people.
More importantly, the cost of corn is very low, and a $10 large pack of popcorn kernels can last a long time. At that time, the street vendors seized the opportunity to start selling popcorn outside the cinema. Because there were many people buying, the early cinemas also adorned the logo outside the cloakroom, asking the audience to store their clothes and popcorn. Popcorn became the first sneaky food in the theater.
Popcorn is popular in cinemas
Although still trying to maintain the appearance of the theater, there is no proper ventilation. But as more and more viewers enter the market with popcorn, the cinema owners finally feel that this business opportunity can not be ignored, they began to lend the hall to the hawkers, allowing them to sell popcorn. Although the location is more like a street in front of the theater, hawkers are happy, because it can broaden the audience, not just the people on the street.
Later, the theater manager gradually realized that if the middlemen were omitted and the popcorn was sold directly, they might get more profits. As a result, many theaters began to set up popcorn machines, but some theaters still refused to introduce them, and felt that popcorn opportunities reduced their grades.
In the mid-1930s, cinema business began to decline, and many theaters began to lose money. But only those theaters that turned to selling popcorn and other snacks survived the collapse. This has caused many theaters to change their attitudes and start selling their own snacks.
World War II made the relationship between popcorn and cinema closer. Countries such as the Philippines, a major exporter of sugar, cut off the supply of goods to the United States, and sugar raw materials began to be in short supply, and quotas were allocated. This has led to a shortage of competing snacks and carbonated drinks. Popcorn began to stand out. By 1945, its relationship with the film had been very strong: more than half of the popcorn consumed in the United States was in the cinema. Before or during the film's opening, the cinema advertised for their franchise stores, attracting viewers to go to the lobby to buy snacks.
In the 1960s, television appeared, people began to choose to watch movies at home, and popcorn was not eaten at home, mainly because it was not easy to make: it needed popcorn machines, oil, butter, salt and other materials. The sales of popcorn began to decline.
But at this time, some small popcorn machines for household use began to enter the market, and only corn or grain was placed on the stove to be automatically produced. Popcorn has become simple and easy to make, and it has become popular at home. Especially in the 1970s, with the popularity of microwave ovens, popcorn flourished. That's it, even at home, the connection between traditional popcorn and movies or entertainment is continued.
It is worth mentioning that as the cinema culture gradually spreads to other countries, the habit of “watching movies and eating popcorn†is also packaged and exported. Later, people thought that cinemas can naturally think of popcorn, watching movies and eating popcorn has become a customary ceremonial event: humans have such a habit, once adapted to a certain food and certain categories Once the environment is connected, it will develop a habit.
This road has been developed until today, when people watch movies, people will think about buying popcorn without thinking. I don't know if you will see the "Chinese Home Theater Network" when you watch movies in the future.
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