In the first half of this year, China's auto market has maintained a good momentum. According to data released by the China Association of Automobile Manufacturers, the production and sales of automobiles in the first half of the year reached 12.8922 million and 12.829 million, respectively, up 6.47% and 8.14% respectively. This is in stark contrast to the decline in the auto market in the first half of last year.
The growth of the automobile market is due to factors such as the increasing support of new energy vehicles, the continuous stimulation of preferential policies for purchase tax, and the gradual liberalization of second-hand vehicles. Chen Shihua, Assistant Secretary-General of China Association of Automobile Manufacturers, said: "The overall growth rate of the automobile in the first half of the year is higher than the growth forecast of 6% at the beginning of the year. It is expected that the growth will continue in the second half of the year."
Among them, the production and sales of new energy vehicles are particularly exciting for the market. In the first half of this year, sales of new energy vehicles increased by 162% to 170,000 units. Among them, 134,000 pure electric vehicles and 36,000 hybrid vehicles, China has become the world's largest new energy vehicle market, and the second-ranked US sales volume is only 64,000.
The sales of new energy vehicles have grown rapidly, mainly driven by policies such as restrictions, purchases and subsidies in first-tier cities. According to incomplete statistics, nearly three-quarters of China's new energy vehicle sales in 2015 came from restricted and restricted cities.
Since the beginning of this year, many local governments have begun to pay attention to the construction of public charging piles. At the end of June, there were 85,000 public charging piles nationwide, an increase of 65% over the end of 2015. A number of charging piles have been installed in many public places in Beijing. The provinces will continue to increase support for new energy vehicle policies in building low-carbon cities. The capital market is not losing momentum in pursuing new energy vehicles.
At the same time, the characteristics of industrial differentiation are increasingly evident in the internal structure of the automotive industry. Judging from the performance of various market segments, the market structure is quietly changing. The demand hotspots in the auto market are shifting to SUV models, and the demand for cars and crossover passenger cars continues to be weak. In the first half of the year, the SUV market grew by 44.4% year-on-year, while car sales fell by 3.91% year-on-year. Cross-type passenger car sales fell by 32.61% year-on-year, a significant increase from the same period last year.
However, we must also see that there is still concern about the overall growth of the auto industry. According to the previous forecast of China Association of Automobile Manufacturers, the production and sales of China's new energy vehicle market will reach 700,000 units in 2016, but the production and sales of new energy vehicles in the first half of the year are only 177,000 units and 170,000 units, and the completion volume is still less than 30% of the target sales volume. And the risks and low-level expansion of overcapacity in new energy vehicles have already emerged. According to the "New Energy Vehicle Industry Development Analysis and Tips" issued by China Automotive Technology and Research Center, in the whole vehicle, there are more than 200 new energy vehicle (complete vehicle) manufacturers in China, covering passenger cars and commercial vehicles. Bus and other fields. Some localities and enterprises that do not have industrial base, key technologies and research and development capabilities have joined in, which has increased the risk of low-level redundant construction and overcapacity. At the same time, the side effects of independent brands on SUV models are gradually emerging. Among the top ten cars in the sales volume, the main sales models are compact cars of joint venture brands. The SUV market, where the main brand concentrates on the main force, is gradually becoming saturated, and is accelerating to become the Red Sea. The sales volume and ranking of independent brands are gradually declining. .
Bai Ming, deputy director of the International Market Research Institute of the Ministry of Commerce, believes that although China has become the world's largest automobile production and sales country, its international status is not high, and the development of medium and low speed is more in line with the development of China's automobile industry. We should enhance the overall competitiveness by strengthening the sustainability of the industry and strengthening the foundation of the industry, just like running a marathon.
"Developing the automobile industry must be done with both hands." Zuo Shiquan, director of the Equipment Industry Research Institute of China Electronic Information Industry Development Institute, told the "Economic Daily" reporter that the first is to grasp the innovative application of key core technologies, and to improve the core competition. Force, new energy vehicles should focus on the innovation breakthrough of power battery, electronic control, motor and system optimization design; Second, we must be guided by user needs, focus on long-term user demand upgrade, establish the concept of product as a service, and do a good job And the creation of the brand to enhance the user's stickiness. For self-owned brand cars, it is necessary to base on the domestic market demand, but also actively explore the international market and provide services. For car companies that acquire foreign companies, it is necessary to strengthen the digestion and absorption of technology and improve the ability to utilize overseas innovative resources and brand channels.
During the “Thirteenth Five-Year Plan†period, a series of measures such as the growth of enterprise innovation capability, the improvement of automobile industry technology, and the cancellation of approval of 4S stores by the industrial and commercial departments will benefit the automobile industry, and Internet companies are also accelerating the layout of the automobile industry. The mobile ecosystem based on the mobile Internet and the electrification, intelligence and networked competition in the automotive industry are beginning to emerge. In the future, with the large-scale entry of traditional automakers and external investors, new business model innovations will emerge in the field of new energy vehicles. The new round of transformation and upgrading of the automobile industry triggered by the development of new energy vehicles has stood on the "window" of the times and has become an irresistible new trend.
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